Hailey Bieber, Selena Gomez Unfollow Each Other On Instagram; Feud Explained

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While Hailey and Selena have continued to shut down the rumours of a rift between them over the years, their latest move to unfollow has only added fuel to the fire.
Looks like the drama between Hailey Bieber and Selena Gomez is far from over. Their latest social media activity left people on the internet wondering what's really going on between them. Throughout the years, there have been rumours that Hailey and Selena have had a feud over Justin Bieber, with whom the Only Murders in the Building star had an on-and-off again relationship till 2018. The same year, he got hitched to Hailey.
On Friday, June 20, Buzzing Pop shared a post on X, saying that both Hailey and Selena had unfollowed one another on Instagram, calling it quits on their friendship once and for all. The post has now received over 1.4 million views. This came after there were speculations that both stars were being shady towards each other.
Selena Gomez and Hailey Bieber have unfollowed each other on Instagram. pic.twitter.com/cLU4yGoKaH — Buzzing Pop (@BuzzingPop) June 19, 2025
While Hailey and Selena have continued to shut down the rumours of a rift between them over the years, this latest move has only added fuel to the fire. Here's everything about Hailey and Selena's alleged rift.
A Timeline of Hailey Bieber and Selena Gomez's Feud
At the centre of their alleged rift has been their respective relationships with Justin. Selena dated Justin on and off from 2011 to 2018. A few months after their final break-up, the Canadian singer got married to Hailey. Although both stars have denied any overlap in their relationships with Justin, since then, there have been constant rumours of a feud between Hailey and Selena.
In 2019, after Justin and Hailey's wedding, Selena took a stance publicly and asked fans to stop spreading hate online. She said, 'I will never, ever be by [tearing down other women]. So please be kind to everyone." Hailey, too, addressed the speculations of her feud with Selena on the Call Her Daddy podcast in 2022, where she said, 'When he and I ever started hooking up…he was not ever in a relationship at any point. That's not my character to mess with someone's relationship." She also revealed having a word with Selena right after their wedding, saying, 'It's all respect, it's all love."
In the same year, things seemed to be improving between the two when Hailey and Selena were seen posing for a picture together at the Academy Museum Gala. The following year, both became friends on social media and even liked each other's posts. Hailey gave a heart to Selena's engagement post with Benny Blanco, whereas the Who Says singer liked a post in May 2024, celebrating Hailey's beauty brand, Rhode's introduction to Sephora.
But things took a turn in June 2025. Just a day after Hailey announced her $1 billion deal with E.l.f. Cosmetics, Selena's brand Rare Beauty, posted photos of the actor-singer with the caption 'Still here." Online users thought this was a subtle dig at Hailey, even though it was clearly not aimed at anyone.
Now, with both stars unfollowing each other, there has been a buzz over their fallout, especially at a time when there are reports that Justin might be divorcing Hailey, which the latter has once again denied.
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