Shoppers in frenzy over floaty summer dress from Sainsbury's that is perfect for the heatwave and plus-size approved
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Shoppers are loving this £22.50 dress in Sainsbury's
Credit: Tu Clothing
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Plus-sized influencer Laura Adlington said she'll 'wear it on repeat all summer'
Credit: Instagram/Laura Adlington
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The dress features a subtle palm print pattern for summer
Credit: Tu Clothing
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The floaty style is perfect for the summer heat
Credit: Tu Clothing
So if you want to look stylish on a budget in the warmer weather, then this bargain frock is a must-have.
Shoppers have hailed the £22.50 Black Jacquard Palm Midi Dress as
And they've even pleaded with Tu bosses to bring it out in more colours.
The frock is available in sizes six to 24 and features a subtle jacquard palm tree print and tie sleeve detail.
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Describing it on the website, the Sainsbury's team say: "Achieve effortless style this summer with our classic black smock dress.
"In a lightweight jacquard palm fabric, it comes in a flattering midi length with tie details at the shoulder. Finish your outfit with a pair of chunky black sandals."
The effortlessly stylish dress can be chucked on with a pair of flip flops by the pool or in the garden, or dressed up with chunky bangles and sandals.
And it's already proving a huge hit with fashion fans who have managed to bag it.
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Plus-sized influencer and former Great British Bake Off star
She gushed: "This dress is being worn on repeat all summer.
I'm a size 14 and did the best Tesco summer haul - run before new co-ord sells out
"It's very floaty, not restrictive, it's got pockets. I absolutely love this, I feel amazing in it."
"Great dress especially for the money", someone else cried.
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A third wrote: "I've just ordered the black dress, just what I wanted for summer."
A fourth chimed in: "This dress caught my eye when I visited the store. It's stylish, expensive looking, great material and quality and a very comfortable to wear dress. I wish there were other colours too."
"I love it, good quality, comfortable and great price", added a fifth.
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Meanwhile, a sixth said: "Fits perfectly and looks great and has pockets! Adjustable shoulder straps. Decent material, not too thin, subtle pattern and perfect length."
Elsewhere in store, shoppers are going wild for a £30 dress that will snatch you in at the waist and is £260 cheaper than a designer version.
The elegant white gown is perfect for dressing up for girly brunches or city sight-seeing on holiday.
The structured bodice and flared hem give the dress a flattering shape, and the dress is made of lightweight cotton, perfect for keeping cool in the heat.
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Raving about the frock on the Tu website, one shopper said: "I bought this dress as a curvy size 20 and told myself that it would not fit …..but it was stunning!
"I felt special in it and confident."
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
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