Olivia Attwood's fashion brand at risk of being struck off as clothing prices are slashed by 90% - a year after she resigned from company to focus on her growing portfolio of TV projects
Olivia Attwood 's luxury clothing brand is at risk of being struck off, a year after she resigned from the company to forge her career in TV presenting.
The TV personality, 33, launched online fashion business, We Are Foolish, in November 2021, with a star-studded party attended by a host of showbiz pals.
She was the face of the brand, modelling many of the looks on the company's socials and helping design the clothes
However, as her career reached new heights and she landed more and more TV projects, Olivia resigned as a director and shareholder of We Are Foolish in January last year.
While the business continued to trade without her, new documents filed to Companies House reveal that it has run into trouble.
We Are Foolish received a strike off warning last month, after being overdue to provide the company accounts from the last financial year.
The TV personality, 33, launched online fashion business, We Are Foolish, in November 2021, with a star-studded party attended by a host of showbiz pals (pictured)
The last account statements from 2023, reveal that the business was £139,919 in debt and owes £275,528 to creditors.
While all of the luxury clothing on the brand's website has had its prices slashed by 90 per cent, with blazers reduced from £180 to £31.99, and a £250 bomber jacket, now retailing at just £37.99.
A source told MailOnline that Olivia decided to resign from the business over a year ago, as her busy work schedule prevented her from giving enough time to the brand.
After three years of development, Olivia launched We Are Foolish back in 2021, gushing at the time she was 'really proud' of the brand.
Several famous faces were seen wearing the clothing, including singer Fleur East, actress Katie McGlynn and fellow Love Islander Georgia Harrison.
Olivia explained that her aim with the online fashion company was to give fans the opportunity to buy 'timeless wardrobe essentials'.
She told The Sun: 'I've grown up so much in the past four years and I think my style has evolved. There will be people my age and older who want to invest in quality pieces that will last from season to season.'
While she added: 'I would never put my name to something unless it was fully right.'
However, Olivia then went on find success in a slew of TV and radio projects, currently boasting portfolio of ITV shows including Olivia Attwood: Getting Filthy Rich, Olivia Attwood: The Price of Perfection and Olivia Attwood's Bad Boyfriends.
She also is a Loose Women regular and hosts a podcast, Olivia Attwood's So Wrong It's Right, and last month began presenting Kiss FM's radio show The Sunday Roast with close pal Pete Wicks.
Earlier this month, Olivia reflected on her career journey after shooting to fame on Love Island in 2017, in an interview with You magazine.
She said: 'Documentary making is not glamorous, covering stories takes time, it's laborious, there's a lot of waiting around in crew vans, it's not the glamorous side of TV but it's so rewarding.
'You are right there in it with the story and there's something so humbling about meeting people that lead extraordinary lives, and they don't know me but they're willing to share personal, deep things with me and it feels like a huge privilege.'
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