Latest news with #WeAreFoolish
Daily Mail
23-04-2025
- Business
- Daily Mail
Olivia Attwood's fashion brand at risk of being struck off as clothing prices are slashed by 90% - a year after she resigned from company to focus on her growing portfolio of TV projects
Olivia Attwood 's luxury clothing brand is at risk of being struck off, a year after she resigned from the company to forge her career in TV presenting. The TV personality, 33, launched online fashion business, We Are Foolish, in November 2021, with a star-studded party attended by a host of showbiz pals. She was the face of the brand, modelling many of the looks on the company's socials and helping design the clothes However, as her career reached new heights and she landed more and more TV projects, Olivia resigned as a director and shareholder of We Are Foolish in January last year. While the business continued to trade without her, new documents filed to Companies House reveal that it has run into trouble. We Are Foolish received a strike off warning last month, after being overdue to provide the company accounts from the last financial year. The TV personality, 33, launched online fashion business, We Are Foolish, in November 2021, with a star-studded party attended by a host of showbiz pals (pictured) The last account statements from 2023, reveal that the business was £139,919 in debt and owes £275,528 to creditors. While all of the luxury clothing on the brand's website has had its prices slashed by 90 per cent, with blazers reduced from £180 to £31.99, and a £250 bomber jacket, now retailing at just £37.99. A source told MailOnline that Olivia decided to resign from the business over a year ago, as her busy work schedule prevented her from giving enough time to the brand. After three years of development, Olivia launched We Are Foolish back in 2021, gushing at the time she was 'really proud' of the brand. Several famous faces were seen wearing the clothing, including singer Fleur East, actress Katie McGlynn and fellow Love Islander Georgia Harrison. Olivia explained that her aim with the online fashion company was to give fans the opportunity to buy 'timeless wardrobe essentials'. She told The Sun: 'I've grown up so much in the past four years and I think my style has evolved. There will be people my age and older who want to invest in quality pieces that will last from season to season.' While she added: 'I would never put my name to something unless it was fully right.' However, Olivia then went on find success in a slew of TV and radio projects, currently boasting portfolio of ITV shows including Olivia Attwood: Getting Filthy Rich, Olivia Attwood: The Price of Perfection and Olivia Attwood's Bad Boyfriends. She also is a Loose Women regular and hosts a podcast, Olivia Attwood's So Wrong It's Right, and last month began presenting Kiss FM's radio show The Sunday Roast with close pal Pete Wicks. Earlier this month, Olivia reflected on her career journey after shooting to fame on Love Island in 2017, in an interview with You magazine. She said: 'Documentary making is not glamorous, covering stories takes time, it's laborious, there's a lot of waiting around in crew vans, it's not the glamorous side of TV but it's so rewarding. 'You are right there in it with the story and there's something so humbling about meeting people that lead extraordinary lives, and they don't know me but they're willing to share personal, deep things with me and it feels like a huge privilege.'
Scottish Sun
23-04-2025
- Business
- Scottish Sun
Love Island star resigns from fashion brand leaving £139k debt as prices are slashed by 90%
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) OLIVIA Attwood has resigned from her luxury fashion brand, which is £139k in debt and is at risk of being struck off. The Love Island star launched her clothing business, We Are Foolish, in November 2021 claiming that she wanted to offer 'timeless wardrobe essentials' to fans seeking a high street alternative. Sign up for the Entertainment newsletter Sign up 4 Olivia Attwood has resigned from her luxury fashion brand, which is £139k in debt and is at risk of being struck off Credit: Rex Within three months, it was forced to temporarily shut down due to severe delays in getting stock to customers - and Olivia, 33, stepped down from social media after feeling "run down". Now we can reveal more problems for the firm as Companies House has issued a strike off warning for failing to provide up-to-date accounts, which is a criminal offence. The last accounts from 2023 reveal that the online fashion store is £139,919 in debt - and owes £275,528 to creditors. While Olivia is still the face of the brand - she's modelling clothes on the website's homepage and Instagram - she quit the firm as a director last year. As the brand's financial fortunes slide, the We Are Foolish site is offering discounts on its clothes of up to 90 per cent off. A black 'quintessential blazer' was £175 is now going for a bargain £26.99 - and there's dozens of offers similar to this. The site's blurb states that: "Foolish is a contemporary luxury brand by Olivia Attwood. "Intentionally contradictory, Foolish embodies 'acting without judgement', a reflection of Olivia's no-nonsense attitude, humour and personal style.' We Are Foolish was in the works for three years before its launch four years ago at the swanky W London Hotel. Her now husband Bradley Dack led a host of stars at the fancy launch - including Towie's Pete Wicks, Clelia Theodorou, Nicole Bass and Fran Parman, Love Island's Gabby Allen and Made in Chelsea's Tom Dolemore. MAFS UK star reveals she had EIGHT plastic surgery procedures in one day as she opens up on painful ops "I'm really proud of it," Olivia told The Sun at the time. "I've grown up so much in the past four years and I think my style has evolved. There will be people my age and older who want to invest in quality pieces that will last from season to season. Olivia's representative has confirmed her resignation from We Are Foolish. Love Island All Stars' Rich List THEY came in search of love – but many walked away with far more than just a romantic connection. From million-pound brand deals to hosting gigs and fitness empires, the stars of Love Island All Stars have made serious cash since leaving the villa. Ekin-Su Cülcüloğlu leads the way with a net worth of £1.6million. With a £1million deal with Oh Polly, a £100,000 appearance on Dancing on Ice and four million Instagram followers, she reportedly rakes in up to £10,000 per post. Gabby Allen has also turned heartbreak into hustle. Now worth £1.3million, the personal trainer's fitness app and influencer deals helped her land top-tier brand partnerships. Scott Thomas, worth an estimated £750,000, may have had a failed business venture – but he's still bringing in money through Instagram and appearances. Curtis Pritchard and Luca Bish are each worth around £400,000. Curtis has boosted his income through dancing gigs, Weight Watchers partnerships and a new investment app, while Luca's celebrity connections and Instagram lifestyle help keep his bank balance healthy. Kaz Crossley, now worth £250,000, swapped makeup for Muay Thai – and walked away with a $250,000 prize from The Challenge World Championship. Marcel Somerville is estimated to be worth £100,000, while Elma Pazar and Nas Majeed are reportedly earning up to £1.7k and £1.4k per Instagram post, respectively – proving there's still plenty of money to be made in the world of reality TV. 4 The Love Island star launched her clothing business, We Are Foolish, in November 2021 Credit: Getty 4 She quit the firm as a director last year Credit: Instagram
The Irish Sun
23-04-2025
- Business
- The Irish Sun
Love Island star resigns from fashion brand leaving £139k debt as prices are slashed by 90%
OLIVIA Attwood has resigned from her luxury fashion brand, which is £139k in debt and is at risk of being struck off. The Love Island star launched her clothing business, We Are Foolish, in November 2021 claiming that she wanted to offer 'timeless wardrobe essentials' to fans seeking a high street alternative. Advertisement 4 Olivia Attwood has resigned from her luxury fashion brand, which is £139k in debt and is at risk of being struck off Credit: Rex Within three months, it was forced to temporarily shut down due to severe delays in getting stock to customers - and Now we can reveal more problems for the firm as Companies House has issued a strike off warning for failing to provide up-to-date accounts, which is a criminal offence. The last accounts from 2023 reveal that the online fashion store is £139,919 in debt - and owes £275,528 to creditors. While Olivia is still the face of the brand - she's modelling clothes on the website's homepage and Instagram - she quit the firm as a director last year. Advertisement read more on OLIVIA Attwood As the brand's financial fortunes slide, the We Are Foolish site is offering discounts on its clothes of up to 90 per cent off. A black 'quintessential blazer' was £175 is now going for a bargain £26.99 - and there's dozens of offers similar to this. The site's blurb states that: "Foolish is a contemporary luxury brand by Olivia Attwood. "Intentionally contradictory, Foolish embodies 'acting without judgement', a reflection of Olivia's no-nonsense attitude, humour and personal style.' Advertisement Most read in Reality We Are Foolish was in the works for three years before its launch four years ago at the swanky W London Hotel. Her now husband MAFS UK star reveals she had EIGHT plastic surgery procedures in one day as she opens up on painful ops "I'm really proud of it," Olivia told The Sun at the time. "I've grown up so much in the past four years and I think my style has evolved. There will be people my age and older who want to invest in quality pieces that will last from season to season. Advertisement Olivia's representative has confirmed her resignation from We Are Foolish. Love Island All Stars' Rich List THEY came in search of love – but many walked away with far more than just a romantic connection. From million-pound brand deals to hosting gigs and fitness empires, the stars of Love Island All Stars have made serious cash since leaving the villa. Ekin-Su Cülcüloğlu leads the way with a net worth of £1.6million. With a £1million deal with Oh Polly, a £100,000 appearance on Dancing on Ice and four million Instagram followers, she reportedly rakes in up to £10,000 per post. Gabby Allen has also turned heartbreak into hustle. Now worth £1.3million, the personal trainer's fitness app and influencer deals helped her land top-tier brand partnerships. Scott Thomas , worth an estimated £750,000, may have had a failed business venture – but he's still bringing in money through Instagram and appearances. Curtis Pritchard and Luca Bish are each worth around £400,000. Curtis has boosted his income through dancing gigs, Weight Watchers partnerships and a new investment app, while Luca's celebrity connections and Instagram lifestyle help keep his bank balance healthy. Kaz Crossley , now worth £250,000, swapped makeup for Muay Thai – and walked away with a $250,000 prize from The Challenge World Championship. Marcel Somerville is estimated to be worth £100,000, while Elma Pazar and Nas Majeed are reportedly earning up to £1.7k and £1.4k per Instagram post, respectively – proving there's still plenty of money to be made in the world of reality TV. 4 The Love Island star launched her clothing business, We Are Foolish, in November 2021 Credit: Getty 4 She quit the firm as a director last year Credit: Instagram 4 Olivia models clothes on the website's homepage and Instagram Credit: Instagram Advertisement
The Sun
23-04-2025
- Business
- The Sun
Love Island star resigns from fashion brand leaving £139k debt as prices are slashed by 90%
OLIVIA Attwood has resigned from her luxury fashion brand, which is £139k in debt and is at risk of being struck off. The Love Island star launched her clothing business, We Are Foolish, in November 2021 claiming that she wanted to offer 'timeless wardrobe essentials' to fans seeking a high street alternative. 4 Within three months, it was forced to temporarily shut down due to severe delays in getting stock to customers - and Olivia, 33, stepped down from social media after feeling "run down". Now we can reveal more problems for the firm as Companies House has issued a strike off warning for failing to provide up-to-date accounts, which is a criminal offence. The last accounts from 2023 reveal that the online fashion store is £139,919 in debt - and owes £275,528 to creditors. While Olivia is still the face of the brand - she's modelling clothes on the website's homepage and Instagram - she quit the firm as a director last year. As the brand's financial fortunes slide, the We Are Foolish site is offering discounts on its clothes of up to 90 per cent off. A black 'quintessential blazer' was £175 is now going for a bargain £26.99 - and there's dozens of offers similar to this. The site's blurb states that: "Foolish is a contemporary luxury brand by Olivia Attwood. "Intentionally contradictory, Foolish embodies 'acting without judgement', a reflection of Olivia's no-nonsense attitude, humour and personal style.' We Are Foolish was in the works for three years before its launch four years ago at the swanky W London Hotel. Her now husband Bradley Dack led a host of stars at the fancy launch - including Towie 's Pete Wicks, Clelia Theodorou, Nicole Bass and Fran Parman, Love Island's Gabby Allen and Made in Chelsea 's Tom Dolemore. MAFS UK star reveals she had EIGHT plastic surgery procedures in one day as she opens up on painful ops "I'm really proud of it," Olivia told The Sun at the time. "I've grown up so much in the past four years and I think my style has evolved. There will be people my age and older who want to invest in quality pieces that will last from season to season. Olivia's representative has confirmed her resignation from We Are Foolish. Love Island All Stars' Rich List THEY came in search of love – but many walked away with far more than just a romantic connection. From million-pound brand deals to hosting gigs and fitness empires, the stars of Love Island All Stars have made serious cash since leaving the villa. Ekin-Su Cülcüloğlu leads the way with a net worth of £1.6million. With a £1million deal with Oh Polly, a £100,000 appearance on Dancing on Ice and four million Instagram followers, she reportedly rakes in up to £10,000 per post. Gabby Allen has also turned heartbreak into hustle. Now worth £1.3million, the personal trainer's fitness app and influencer deals helped her land top-tier brand partnerships. Scott Thomas, worth an estimated £750,000, may have had a failed business venture – but he's still bringing in money through Instagram and appearances. Curtis Pritchard and Luca Bish are each worth around £400,000. Curtis has boosted his income through dancing gigs, Weight Watchers partnerships and a new investment app, while Luca's celebrity connections and Instagram lifestyle help keep his bank balance healthy. Kaz Crossley, now worth £250,000, swapped makeup for Muay Thai – and walked away with a $250,000 prize from The Challenge World Championship. Marcel Somerville is estimated to be worth £100,000, while Elma Pazar and Nas Majeed are reportedly earning up to £1.7k and £1.4k per Instagram post, respectively – proving there's still plenty of money to be made in the world of reality TV. 4 4 4
