AI is about enabling pros to do more with their time: Nvidia's Kerris
Streaming platforms are exploring generative AI capabilities to not only translate language content but also enhance video features such as lip synching, realism, emotion and nuance into characters in real-time, said Richard Kerris, Vice President - Media & Entertainment, Nvidia.
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He said that filmmakers and production houses are already seeing cost benefits in complex tasks like creating smoke, fire, or explosions, once requiring entire teams, can now be done more quickly using AI-powered tools. "What once required extensive computing resources, time, and human input can now be done on devices as simple as a smartphone, connecting to cloud-based computing systems. The cost is much lower now, and the speed is much faster," he said.
"AI, while already present in Hollywood for tasks like rotoscoping and de-aging, is now causing a paradigm shift with generative capabilities."
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