Latest news with #RichardKerris
Economic Times
01-05-2025
- Business
- Economic Times
AI is not a threat to human creativity but a powerful ally, say tech leaders
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Artificial Intelligence (AI) is not a threat to human creativity but a powerful ally—this was the unifying message across all three sessions on the opening day of the World Audio Visual and Entertainment Summit (WAVES) 2025 in leaders from around the globe gathered to explore how AI is revolutionising media, storytelling, and digital production, while firmly positioning India at the forefront of this creative-tech the day, Adobe Chairman and CEO Shantanu Narayen delivered a keynote on "Design, Media and Creativity in the Age of AI". He traced the evolution of the digital landscape—from the early days of the internet to the mobile revolution and now the AI era—emphasising India's increasing impact, with over 500 million people consuming online content and a growing appetite for regional language stressed that AI is augmenting, not replacing, human creativity. 'Generative AI is enabling Indian creators to transcend traditional mediums,' he said, noting its growing influence in imaging, video, and design. From blockbuster films to real-time storytelling on mobile devices, AI is expanding the canvas for also outlined a four-part roadmap for India to assume global leadership: boosting creativity and production, evolving business models, building an AI-ready workforce, and fostering the fireside chat "AI Beyond Work", NVIDIA's Richard Kerris, Vice President, and Vishal Dhupar, Managing Director of NVIDIA India, explored how AI is transforming the relationship between people and machines—particularly in creative reflected on the evolution of personal computing. 'PCs used to sleep after office hours. But humans don't,' he noted, referencing NVIDIA's long-standing vision of computers as creative collaborators—a vision now being realised through provided a personal reflection, describing the challenges of early 3D animation. 'With generative AI , we can go from idea to creation much faster,' he said. He added a note of caution: 'Just because we all have a camera on our phone doesn't make us all great photographers.'Dhupar reinforced this sentiment: 'Creative people live their work. AI doesn't replace that—it enables it.' Kerris added, 'AI puts tools in your hands—but knowing the craft, the basics, that's still essential.'The final session, a masterclass titled "Bringing Stories to Life with Gen AI", was led by Anish Mukherjee, Solutions Architect at NVIDIA. He demonstrated practical uses of generative AI—from converting static images into digital humans to creating multilingual voiceovers and AI-generated music using NVIDIA's Fugato explained how the combination of large language models, AI animation, and DLSS technology is creating immersive storytelling experiences—particularly in gaming. 'AI-powered characters that respond intelligently to players are redefining narrative engagement,' he concluded with a call to leverage computational power, robust datasets, and sophisticated algorithms to unlock AI's full creative potential. Open-source tools like Nemostack, he noted, are empowering creators to innovate across sectors.
Cision Canada
01-05-2025
- Business
- Cision Canada
Prime Focus Technologies launches CLEAR® Content Studio AI Agents--leveraging NVIDIA Technology for the future of storytelling
LOS ANGELES, May 1, 2025 /CNW/ -- Prime Focus Technologies (PFT), the creator of CLEAR ®, today announced the launch of CLEAR ® Content Studio AI Agents—built on NVIDIA accelerated computing. These next-gen AI Agents are designed to help creators produce snackable content, story-driven sports highlights, and personalized media experiences—all at scale. Running on Amazon Web Services (AWS) and built on NVIDIA GPUs, these AI agents instantly transform live sports and long-form content by automating highlight reels, synopses, thumbnails, keywords, reframing, and localization. With Search and Metadata AI Agents at the core, CLEAR ® Content Studio AI Agents are built for the pace of modern storytelling. These specialized, lightweight models work with large language models to automate complex creative workflows. From generating real-time clips during live games to personalizing content for diverse audience segments, the agents deliver unmatched speed, impact, and scale—supercharged by NVIDIA-accelerated infrastructure and Generative AI at every step. Built for the demands of today's Content teams Live Sports Coverage: Automated clipping and highlight generation in real-time. Snackable content Creation: Effortless creation of engaging clips from live and archived footage. Personalization at Scale: Platform-ready content tailored to audiences instantly. The CLEAR ® Content Studio AI Agents leverage a robust multi-agent framework, where AI agents seamlessly coordinate across workflows to handle tasks intelligently. NVIDIA's cutting-edge technology provides these agents with high-speed compute acceleration and prediction performance. These systems are deployed on AWS, providing a flexible, cloud-native architecture that guarantees optimal performance, scale, and cost. "This is the creator's leap," said Ramki Sankaranarayanan, Founder and Global CEO of Prime Focus Technologies. "CLEAR ® Content Studio AI Agents, built on NVIDIA, enables media teams to create high-impact content at unprecedented speed to deliver unmatched results." With proven success, including a 4X YouTube viewership increase and 22X revenue growth for a major broadcast network, these AI Agents are designed to turn content into a revenue generator. "NVIDIA's accelerated platforms are unlocking a new era in content creation for professionals worldwide," said Richard Kerris, Vice President of Media and Entertainment at NVIDIA. "Collaborating with Prime Focus Technologies on CLEAR ® Content Studio AI Agents demonstrates what's possible when advanced compute and generative AI converge in the storytelling space." DNEG will be exhibiting at WAVES, taking place May 1–4, 2025, at the Jio World Centre, Mumbai. Visit us to experience CLEAR ® Content Studio AI Agents in action at the Bharat Pavilion and explore how we're shaping the future of storytelling with NVIDIA and AWS today. About Prime Focus Technologies Prime Focus Technologies (PFT) is the creator of CLEAR ® and part of DNEG. It offers streaming platforms, studios, and broadcasters AI-led technology and media services powered by the cloud, enabling creativity, agility, and revenue growth. PFT partners with major players such as Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Bros. Discovery, Paramount, Crunchyroll, Insight TV, JioStar, BCCI, Tegna, Amazon MGM Studios, and more. For more information, visit: Press Contact
Economic Times
01-05-2025
- Entertainment
- Economic Times
AI is about enabling pros to do more with their time: Nvidia's Kerris
Streaming platforms are exploring generative AI capabilities to not only translate language content but also enhance video features such as lip synching, realism, emotion and nuance into characters in real-time, said Richard Kerris, Vice President - Media & Entertainment, said that filmmakers and production houses are already seeing cost benefits in complex tasks like creating smoke, fire, or explosions, once requiring entire teams, can now be done more quickly using AI-powered tools. "What once required extensive computing resources, time, and human input can now be done on devices as simple as a smartphone, connecting to cloud-based computing systems. The cost is much lower now, and the speed is much faster," he said."AI, while already present in Hollywood for tasks like rotoscoping and de-aging, is now causing a paradigm shift with generative capabilities."
Time of India
01-05-2025
- Entertainment
- Time of India
AI is about enabling pros to do more with their time: Nvidia's Kerris
Streaming platforms are exploring generative AI capabilities to not only translate language content but also enhance video features such as lip synching, realism, emotion and nuance into characters in real-time, said Richard Kerris, Vice President - Media & Entertainment, Nvidia. #Pahalgam Terrorist Attack A Chinese shadow falls on Pahalgam terror attack case probe How India can use water to pressure Pakistan Buzzkill: How India can dissolve the Pakistan problem, not just swat it He said that filmmakers and production houses are already seeing cost benefits in complex tasks like creating smoke, fire, or explosions, once requiring entire teams, can now be done more quickly using AI-powered tools. "What once required extensive computing resources, time, and human input can now be done on devices as simple as a smartphone, connecting to cloud-based computing systems. The cost is much lower now, and the speed is much faster," he said. "AI, while already present in Hollywood for tasks like rotoscoping and de-aging, is now causing a paradigm shift with generative capabilities." Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories
Mint
30-04-2025
- Entertainment
- Mint
‘We love big, hard challenges': Nvidia's Richard Kerris on empowering Indian content creators
Mumbai: 'We love big, hard challenges." That's the line Richard Kerris, vice president of media & entertainment at Nvidia, keeps returning to – and not just as a catchphrase. It's how the US chipmaking company is approaching the transformation of content creation, live events, gaming, and immersive storytelling through AI and accelerated computing. On his first visit to India for the inaugural Waves summit, Kerris shared Nvidia's long-term vision for the Indian media and entertainment ecosystem, a market that he said is on the cusp of going from outsourcing to ownership. For someone driving global strategy for one of the world's most advanced AI platforms, Kerris remains rooted in creativity. 'It's one thing to talk about the technology," he said, 'it's another to actually use it." A photographer himself, Kerris sees creativity as core to how Nvidia engages with its partners, users and developers. He said GenAI is now supercharging that creative spirit. India, Kerris said, has traditionally been seen as a service hub for animation and post-production. But that narrative is shifting. 'Studios here already know how to collaborate and deliver on time and on budget. Now they'll start driving the creative concept too," he said. One big reason for this change is Nvidia's consistent software stack: the same platform runs across consumer-grade GeForce cards and billion-dollar data centres. 'We've seen content made on GeForce cards win Academy Awards," he said, adding that affordability no longer has to limit capability. New compact AI devices like Spark are aimed at smaller creators, offering real-time rendering and scalable output without ballooning costs. 'From the aspirational to the professional, we have a platform that solves for both," Kerris added. Beyond content creation, Nvidia enables a new kind of media consumption where fans become participants. He referenced Arcturus and Viewport, companies that use AI to stitch together stadium feeds, allowing viewers to pick camera angles, follow players in real time or get instant AI-generated highlights. 'We're seeing the rise of truly interactive experiences, whether it's an NBA match or a live concert," Kerris said. 'This is a compute-intensive challenge, and that's what we do best." With India's live entertainment market expanding and consumer expectations shifting towards immersion, Nvidia's role in enabling real-time, personalised experiences is only expected to grow. Real-time rendering, once a post-production bottleneck, is another frontier being redefined. Kerris noted that about 20% of productions use game engines like Unreal, a figure projected to hit 70% in five years. 'You can now do multiple shoots in a day and use virtual lighting and LED backdrops. It's about giving control back to the creator," he said. This shift is particularly critical in India, where films are made in various languages and demand highly localised versions. Using AI, Nvidia-backed tools also enable real-time dubbing, not just translating but adjusting lip sync, facial structure, and even dialect. 'The translation has to understand the context," Kerris said. 'Saying something in LA vs Mumbai? The tools need to adapt to that nuance. It's not just subtitling anymore but a story-preserving transformation." With generative AI becoming easier and faster to deploy, concerns around originality and creative integrity are rising. 'There's a fear of what's not understood," Kerris admitted. 'But we've always had tools. The key is knowing how to use them responsibly." Nvidia, he said, is working closely with partners like Adobe to embed watermarking, traceability, and data ownership in the AI development pipeline. 'What you train on is as important as what you output," he said, stressing that content made with AI should still reflect the creator's intent. He pushed back against the idea that AI-generated music or visuals will replace human creativity. 'You might hear an AI-generated song once, but would you put it on a playlist? Taste is human. That's not going away," he said. Looking ahead, Kerris is particularly excited about agentic AI (systems that make decisions and act autonomously), that can mimic mentors or iconic creators. 'Imagine a trained AI agent that gives you feedback like a legendary director would," he said. 'What better way to inspire the next generation than to let them learn directly from icons, even virtually?" He sees this as particularly powerful in education. 'We all want to be mentored. AI can make that access possible," Kerris said. As India moves from a back-end contributor to a creative originator, Kerris sees Nvidia playing a vital role. 'We're not here to just sell chips. We're here to partner with studios, with startups, with creators," he said. The company is already in talks with local partners and cloud providers like Yotta and E2E Networks to offer flexible compute access at scale. 'India has the talent. Now it's about building creative confidence," he said. 'This is going to be an amazing next few years."
