Halo Top is giving away 80,000 ice cream pints in celebration of 8 new flavors
Halo Top is giving away 80,000 ice cream pints in celebration of 8 new flavors
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When was ice cream invented? It's more complicated than you think.
The origins of ice cream are surprisingly mysterious. Here's what to know about the dessert's history.
Halo Top is celebrating the International Day of Happiness on March 20 and the launch of eight new flavors by giving away 80,000 pints of its "too good to be true" ice cream.
"Halo Top is opening the freezer aisle doors to anyone who thinks this new, light yet indulgent ice cream, bursting with irresistible combinations, is too good to be true," the brand said in a news release Tuesday. "To prove them wrong, they're offering 80,000 free pints."
The brand, which was founded in 2012 "to deliver premium desserts that people can feel good about," said it is "ready to take on its skeptics" in celebration of International Happiness Day, adding it "confidently" stands "behind its new formula, which is also a good source of protein" and boasts "half the calories of other leading brands."
Each Halo Top ice-cream pint contains only 490 calories, Halo Top said, adding its latest "craveable innovation, the first-ever indulgent light ice cream packed with mix-ins in every bite, takes aim specifically at people who doubt that light ice cream can be as delicious as traditional options."
"Halo Top has always been about giving ice cream lovers everything they crave – all the rich, creamy indulgence of traditional ice cream without compromise," Halo Top's Director of Brand Marketing Ryan Roznowski said in a statement.
"These new pints take that to an entirely new level by packing mix-ins into every single bite, while still being half the calories of other brands out there," Roznowski added.
Halo Top said the brand personally reached out to vocal critics online and has offered them a first taste but will not reveal who those "skeptics" are because "this isn't a paid partnership or promotion."
What are the new Halo Top flavors?
Halo Top's new flavors, "each crafted to offer layers of texture and taste," include:
Chocolate Chip Cookie Dough: Creamy, cookie dough-flavored light ice cream with soft, chewy cookie dough pieces and chocolatey chunks.
Creamy, cookie dough-flavored light ice cream with soft, chewy cookie dough pieces and chocolatey chunks. Chocolate Fudge Brownie: Chocolate light ice cream filled with chewy fudge brownies and swirls of brownie batter.
Chocolate light ice cream filled with chewy fudge brownies and swirls of brownie batter. Cherry Chocolate Chunk: Black cherry light ice cream mixed with chewy Bordeaux cherry pieces and chocolatey chunks.
Black cherry light ice cream mixed with chewy Bordeaux cherry pieces and chocolatey chunks. Cookies & Brownies: A swirl of two ice creams including cookie dough-inspired light ice cream and chocolate light ice cream mixed with chewy chocolate chip cookie dough pieces and fudge brownies.
A swirl of two ice creams including cookie dough-inspired light ice cream and chocolate light ice cream mixed with chewy chocolate chip cookie dough pieces and fudge brownies. Caramel Cookie Crunch: Caramel light ice cream swirled with thick ribbons of salted caramel mixed with chocolate-covered cookie pieces.
Caramel light ice cream swirled with thick ribbons of salted caramel mixed with chocolate-covered cookie pieces. Strawberry Cheesecake: Cheesecake-flavored light ice cream mixed with real strawberry pieces and graham cracker pie crust swirls.
Cheesecake-flavored light ice cream mixed with real strawberry pieces and graham cracker pie crust swirls. Sweet Cream Cold Brew: Cold brew light ice cream balanced by whipped cream swirls with coffee-flavored chocolatey chunks mixed in.
Cold brew light ice cream balanced by whipped cream swirls with coffee-flavored chocolatey chunks mixed in. P.B. Cookie Dough & Fudge: Peanut butter flavored light ice cream and chocolate light ice cream swirled together with chewy peanut butter cookie dough pieces and rich fudge swirls.
How to get free Halo Top ice-cream pints
From Tuesday, March 11 to Thursday, March 20, ice-cream enthusiasts can visit HaloTop.com/firsttaste to claim their free pint.
Customers can get free ice cream by purchasing a Halo Top pint in the new flavors and submitting a receipt of their purchase on the brand's website. They will receive their payment via PayPal or Venmo. The offer is valid only on the new flavors and purchases between March 11 and March 20 and customers have until March 23 to avail the deal, according to the rules on the website.
"Whether you're a fan or skeptic of the brand, it's the perfect opportunity to experience how each flavor is carefully crafted to deliver rich layers of texture and taste—all while keeping the calories lower," the brand said.
The treat is limited to one pint per person, Halo Top said, and the offer is valid in all states except California, Colorado, Kansas, Louisiana, Minnesota, North Dakota, Nevada, Tennessee and Wisconsin. All eight new flavors of Halo Top are available at retailers nationwide.
Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@gannett.com and follow her on X and Instagram @saman_shafiq7.
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