Maruti Suzuki to launch new mid-sized SUV on Sept 3 to regain market share
Maruti Suzuki
India will introduce a new mid-sized SUV on 3 September, marking its second offering in the segment as the automaker seeks to counter weakening demand for its small cars and reclaim lost market share.
As per Bloomberg the new model — the first to roll out from the company's Kharkhoda facility in Haryana — is targeted to reach a production run of around 10,000 units a month once fully scaled, people familiar with the matter said. Unlike the Grand Vitara, which is sold through the premium Nexa channel, the new SUV will be retailed via Maruti Suzuki's Arena network, positioning it for a more mass-market audience.
The launch comes amid intensifying competition in the SUV space, where rivals Mahindra & Mahindra, Hyundai Motor India, and Tata Motors have gained ground as consumer preferences shift away from hatchbacks. With hatchback sales under pressure, Maruti Suzuki's ambition to raise its domestic market share from about 40 per cent to 50 per cent has faced challenges.
The model will also be only the second in this category from Suzuki globally, underlining India's importance to the Japanese parent's growth plans. Maruti's performance is central to Suzuki's medium-term strategy for fiscal 2026–31, with the Indian arm accounting for about 60 per cent of global sales.
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