logo
Hexnode and Econz partner to deliver Advanced Endpoint Management Solutions in India and the Middle East

Hexnode and Econz partner to deliver Advanced Endpoint Management Solutions in India and the Middle East

Zawya18-03-2025

San Francisco, California: Hexnode, the flagship Unified Endpoint Management (UEM) solution by Mitsogo, has partnered up with Econz, a leading provider of IT services and Google Cloud solutions. This strategic partnership aims to help businesses accelerate their digital transformation efforts across India, the Middle East, and the UK.
As businesses worldwide push forward with digital transformation, driven by the adoption of cloud solutions and the growing demand for seamless IT infrastructure, the need for advanced endpoint and cloud management solutions has become more critical than ever. Gartner predicts that by 2027, over 70% of enterprises will use industry-specific cloud platforms to boost business strategies. With this progress comes the challenge of managing devices securely, integrating systems seamlessly, and complying with evolving regulations like GDPR and ISO 27001.
With Hexnode's UEM platform and Econz's expertise in IT infrastructure services, this partnership will empower global enterprises to navigate these challenges effectively with tailored endpoint management solutions.
Bhushan Ladkhedkar, Head - Work Transformation of Econz, expressed his enthusiasm for the partnership, stating, 'At Econz IT Services, our mission is to drive efficiency, scalability, and innovation. Partnering with Hexnode reinforces our commitment to delivering secure, adaptable IT ecosystems that empower businesses in their digital transformation journey. Hexnode's UEM platform seamlessly aligns with our expertise in Google Workspace, enabling organizations to modernize operations, enhance collaboration, and safeguard critical data in an ever-evolving digital landscape.'
Hexnode's advanced UEM solution enables businesses to seamlessly manage devices across diverse operating systems while reinforcing IT security. With an extensive feature set, including Patch Management, Remote Monitoring and Management, and Application Management, Hexnode simplifies endpoint control for IT teams.
Catering to enterprise-specific requirements, Hexnode delivers specialized solutions such as Kiosk management, BYOD management, Rugged device management, and IoT device management. These capabilities empower businesses to tailor their IT strategies, ensuring secure and efficient operations in an evolving digital landscape.
"We are thrilled to partner with Econz," said Tim Bell, VP of Sales, EMEA & APJ at Hexnode. 'As a premier Google Cloud partner and a leader in cloud-based solutions, Econz perfectly aligns with our mission to simplify endpoint management. Together, we are dedicated to helping organizations confidently manage modern IT challenges, from efficient device management to maintaining compliance and strengthening security."
Through this partnership, Hexnode and Econz are redefining endpoint management strategies for enterprises. By addressing IT challenges such as security, compliance, and streamlining operations, this collaboration ensures businesses can easily adapt to technological advancements.
About Econz
Econz IT Services, a trusted Google Cloud Partner, specializes in delivering tailored cloud solutions that drive efficiency, scalability, and innovation. With expertise in Google Workspace, Google Cloud Platform, and Chrome Enterprise, we empower businesses to modernize operations, enhance collaboration, and harness the power of AI-driven transformation. Committed to excellence, we combine deep technical expertise with a customer-first approach to ensure seamless cloud adoption and long-term success.
About Hexnode
Hexnode, an award-winning cloud-based Unified Endpoint Management (UEM) solution from Mitsogo Inc., is committed to helping businesses efficiently manage their device fleets. Recognizing the importance of corporate data and the rise of BYODs, COPEs, and COBOs, Hexnode strives to introduce intelligent technologies to safeguard devices against threats and theft. It offers comprehensive endpoint management solutions compatible with major platforms, including Android, Windows, Linux, iOS, macOS, ChromeOS, Fire OS, vision OS and tvOS.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Intention-based contextual AI: from awareness to action
Intention-based contextual AI: from awareness to action

Campaign ME

timea day ago

  • Campaign ME

Intention-based contextual AI: from awareness to action

Contextual advertising has become a widely used strategy in digital marketing. This innovative technology targets users based on their current interests without relying on personal data. Reflecting this rising adoption, contextual advertising spending is projected to grow by 13.8 per cent year-on-year from 2022 to 2030, highlighting its importance in a privacy-first world. Up until now, contextual strategies have been linked to upper funnel branding campaigns focused on key performance indicators (KPIs) such as viewability and attention. But now, pioneering ad tech companies are using advanced contextual AI to reach consumers further down the marketing funnel. By training contextual AIs on intent-labeled datasets, advertisers can engage high-intent audiences ready to act – boosting conversion KPIs such as cost per quality visit (CPQV) and cost per lead (CPL) and, ultimately, delivering more qualified traffic and on-site actions. This next generation of intention-based contextual AI enables marketers to strike the right balance between performance and branding, making it an effective tool across the marketing funnel. Why identifying intent matters Traditional targeting methods often fail to distinguish between casual curiosity and genuine purchase intent. For example, a user's likelihood to engage with an ad can vary greatly depending on the context of the webpage they're interacting with. Someone browsing general information about travel destinations has much lower intent than someone actively searching for the best hotels in each area. Failing to differentiate between these levels of intent can result in wasted impressions and budgets, with ads shown to users who are not yet in a decision-making mindset. In contrast, advanced contextual AIs can leverage deep content analysis to place ads on articles that align with the intent level outlined in a campaign's specific brief. By analysing intent signals – such as sentiment, engagement depth, and contextual nuance – they can distinguish between casual browsing and transactional readiness. For instance, these technologies can tell the difference between someone researching car options through content like 'The Benefits of Leasing vs. Buying a Car' and someone actively looking to make a purchase, with content like 'Top 10 Electric Cars to Buy Today'. In a performance-driven world, visibility alone is no longer enough In today's privacy-first landscape, regulations such as the General Data Protection Regulation (GDPR), and Saudi Arabia's and the UAE's Personal Data Protection Laws (PDPLs) are reshaping how brands approach targeting. Relying solely on third-party data or behavioural tracking is no longer a sustainable strategy. At the same time, visibility alone no longer guarantees results. Serving ads to users who quickly scroll past or disengage adds little value. Instead, advertisers need to shift their focus to intent-based strategies that connect with the right audiences at the right moment. This is where intention-based contextual AI provides a new advantage by taking traditional branding strategies further down the marketing funnel. Instead of stopping at awareness and attention, it allows advertisers to engage users, showing real intent, effectively bridging the gap between branding and performance. The benefits of intention-based targeting By integrating advanced contextual AI in intention-focused campaigns, advertisers can: Show up in the moments that matter, when buyers are most open to influence Show up in the moments that matter, when buyers are most open to influence Align ads with content that reflects real interest, not just broad auto categories Align ads with content that reflects real interest, not just broad auto categories Reach people actively comparing products, or reading reviews Almost 90 per cent of consumers prefer personalised ads, and 87 per cent are more likely to click on ads for products they're interested in or shopping for, highlighting the growing demand for relevant and tailored advertising experiences. At Seedtag, we recently announced our latest innovation: AI Intention Models. Powered by our contextual AI, Liz, this solution enables effective engagement of action-ready consumers. For a leading automotive brand in Spain, Seedtag's Intention Models delivered impactful results, reducing the cost per quality visit by 68 per cent and the cost per lead by 35 per cent compared with the target. Also, although test drives weren't a primary KPI, the high-intensity traffic still boosted test rates. These results underscore the power of contextual AI in reaching consumers in a decision-making mindset. As the industry shifts toward privacy-first solutions, embracing intent-driven contextual targeting will be key to optimising ad spend and driving real engagement. Advanced contextual AI has the transformative potential to reshape digital advertising as we know it. By combining complex, intent-labeled datasets with open web intelligence, it proves we don't need to know a person's browsing behaviour to predict their next move. As the industry shifts toward privacy-first solutions, embracing intent-driven contextual targeting will be key to optimising ad spend and driving real engagement. By Sherry Mansour, Managing Director, Seedtag MENA.

Establishing brand value: run a marathon, not a sprint
Establishing brand value: run a marathon, not a sprint

Campaign ME

time2 days ago

  • Campaign ME

Establishing brand value: run a marathon, not a sprint

New trends and technologies are constantly reshaping the marketing landscape. What worked yesterday might be obsolete tomorrow. One thing's crystal clear: the blending of performance marketing and brand-building is the core conversation for modern marketers. This isn't just about hitting targets; it's about creating lasting and meaningful connections. Considering how rapidly tech evolves, how consumer behaviour shifts and how complex the market has become, the key challenges and opportunities lie in maximising impact through strategic alignment. Clearly defining objectives is a crucial first step. While priorities may vary across departments, sales for some, memorability or engagement for others, they must align with key business objectives. These objectives often include revenue growth, enhanced credibility and sustained customer loyalty. As marketers, it is essential to maintain a clear focus on these core business goals. AI and machine learning? They're not just buzzwords any more. They're the engines driving performance marketing, allowing us to get hyper-personal and data-smart with our communications. Consumers crave tailored experiences, demanding a deeper understanding than ever before. Customer experience is vital: happy customers are loyal customers. With the surge of new channels, maintaining brand consistency without sounding repetitive becomes increasingly challenging. The solution lies in contextual advertising. Moving beyond broad, uniform messaging, brands must adopt personalisation. Clean rooms, retail data and second-party data empower us to create personalised, one-to-one communications. This contextual relevance must be leveraged across both branding and performance initiatives. Let's be real: when it comes to performance marketing, serious obstacles remain. Navigating the data privacy minefield, with regulations like GDPR, is complex. We must be ethical, build trust and still deliver personalised experiences, a challenging balance. The attribution labyrinth persists. Untangling models to accurately identify effective channels feels like deciphering a bowl of spaghetti. The customer journey is very fragmented, making accurate conversion attribution a big headache. Given this complexity, multi-touch attribution models are essential to provide a holistic view. Furthermore, establishing a real-time measurement framework is fundamental, enabling agile optimisation. Ad fraud remains a constant threat, wasting valuable marketing spend. Brand safety is also important; specific ad technology is needed to keep our ads away from harmful content and fraudulent activity. The constantly evolving ad technology landscape presents another challenge: continuous learning and experimentation, which are vital to maintaining a competitive edge. Proving ROI is crucial; reach and likes are insufficient. We must prove that marketing efforts are driving tangible business outcomes. Other teams, focused on long-term value creation, require a clear understanding of marketing's potential. To bridge this gap, we need a framework encompassing both performance and branding, incorporating a mix of actionable and vanity metrics. Success, therefore, can no longer be defined by a single metric but by a comprehensive set of indicators derived from incrementality studies, marketing mix modeling (MMM), brand lift studies and other rigorous analyses. Moreover, modern branding isn't about being the loudest voice in the room; it's about building genuine relationships with your audience. A common mistake brands make is focusing heavily on performance marketing because the results are immediately visible. However, a sustainable strategy requires a balance between branding and performance marketing. Without a strong brand foundation, performance and sales will inevitably suffer. Think of it this way: performance marketing is the engine, but branding is the fuel. Authenticity is non-negotiable; consumers can easily identify a lack of credibility. Brands should be genuine and transparent to earn their trust. We also need to focus on creating experiences, not just pushing products. This means thinking about emotional connections, not just sales pitches. Building your tribe is also key; online communities are goldmines because they promote a sense of belonging, provide invaluable feedback and turn customers into brand advocates. Finally, brands should remember to adopt a long-term vision; it's tempting to chase quick wins, but we need to balance that with building long-term brand value. Imagine running a marathon, not a sprint. At the end of the day, the most successful marketing strategies will be those that seamlessly integrate performance marketing and brand building efforts. It requires cross-functional collaboration between all marketing teams, with a shared understanding of the overall marketing goals. Data and analytics must inform both performance marketing and brand building decisions, providing insights into customer behaviour and brand perception. By aligning these two, marketers can create a cohesive marketing strategy that drives both short-term results and long-term brand value. In an ever-changing media landscape, the challenges and priorities in performance marketing and brand building are becoming increasingly clear. Marketers must navigate complex data privacy regulations, embrace new technologies and focus on building authentic brands that resonate with consumers. By integrating performance marketing and brand building efforts, marketers can create a powerful marketing strategy that drives both short-term results and long-term brand value. By Claudia Raya–Garcia, Media Manager – Digital and Offline – MEIAT region, DIOR.

Qatar based ISLAMWEB migrates to Google Cloud becoming the benchmark for content delivery websites in MENA
Qatar based ISLAMWEB migrates to Google Cloud becoming the benchmark for content delivery websites in MENA

Zawya

time3 days ago

  • Zawya

Qatar based ISLAMWEB migrates to Google Cloud becoming the benchmark for content delivery websites in MENA

Doha Qatar: As digitization envelopes various industries across the globe and in the MENA region, ISLAMWEB ( an Islamic religion knowledge and content provider, visited by more than 600,000 people daily, has partnered with Google Cloud, the AI, infrastructure, developer, data, security, and collaboration tool provider, to upgrade its digital reach as it grows. The implementation was delivered by Qatar based Advanced Business Computing, a leading regional enabler of secure, scalable, and cloud-native solutions. The announcement, shared during the Google Cloud Summit Doha Qatar, held on May 29th, 2025, at the Qatar National Convention Center, which offered the latest trends in AI, Data Cloud, Security, showcased how ISLAMWEB has levelled up its digital reach and presence making its platform faster, safer and more scalable through Google Cloud. ISLAMWEB migrated its website infrastructure onto Google Cloud and implemented Apigee API Management which creates quality APIs (Application Programming Interface) without any specialized expertise integrated into Cloud Code, a major step in digital modernization. Committed to delivering faster, more secure and scalable digital services to its growing user base, ISLAMWEB, opted to migrate its infrastructure to Google Cloud, as part of its modernization efforts. ISLAMWEB by implementing Google Cloud now offers a future-ready platform that is more resilient, scalable with high performing. Additionally, the centralized platform also offers seamless developer collaboration, allowing for enhanced monitoring, visibility and reliability. ABC enabled ISLAMWEB not only to modernize the technical aspect their platform but also raised the bar for digital excellence in the MENA region. Bassem Shatila, General Manager, Advanced Business Computing noted, 'Whether improving content delivery or developer workflows, ISLAMWEB is now fully equipped to meet the evolving demands of today's digital environment. We are proud to have assisted in their growth strategy by optimizing their business resources and operations.' Google Cloud is now offered in 42 regions across the globe and continues to expand as digitization and AI implementations spur. About Advanced Business Computing Advanced Business Computing is one of Qatar's top Information Technology Products and Services providers. The company partners with top vendors in the industry; in addition to this Google Cloud success, it is a Dell Technologies Titanium Partner, an Apple Authorized Reseller, a Microsoft Gold Partner, and a VMware Enterprise Solutions Provider. Highly experienced and well trusted as an IT partner in the Qatar market, ABC has built a reputation based on providing excellent products, solutions, and services, blended with exemplary customer care. About ISLAMWEB Islamweb is a site designed to enrich the viewers' knowledge and appreciation of Islam. Its aim is to provide the viewing community substantial knowledge about Islam, particularly the non-Muslim who may need clarification of common distortions of the media and misrepresentations of ill-informed followers. The purpose of this site is to increase the awareness of Muslims and non-Muslims alike about the mission of Islam to warn mankind of God's punishment and to give the good news of their salvation in Islam. Islam is a revealed religion and a way of life that addresses all aspects of the human condition. As a rule, Islamweb adopts balanced and moderate views, devoid of bias and extremism. It is designed to address the interests of a wide audience - casual viewers, new converts to Islam, and Muslims of long standing. About Google Cloud Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store