Tech CEOs are using AI to replace themselves
Buy now, pay later company Klarna featured the AI version of CEO and co-founder Sebastian Siemiatkowski in an 83-second about its Q1 2025 results, as reported by TechCrunch. The video's description says that his 'AI avatar' is presenting the results, and the AI avatar kicks off the video by saying that 'it's me, or rather, my AI avatar.'
Klarna has already been vocal about how it uses AI in its business, with Siemiatkowski telling CNBC this month that the company shrunk its workforce in part as a result of its AI investments. This also isn't even the first time the company has used an AI version of Siemiatkowski to share earnings.
Zoom CEO Eric Yuan also deployed an AI version of himself for the company's Q1 2026 earnings call on Wednesday. 'Today, I'm using our custom avatars for Zoom Clips with AI Companion to share my part of the earnings report,' Yuan's avatar said in a video. 'I'm proud to be among the first-ever CEOs to use an avatar in an earnings call.' In the top right corner of the video, you can see a message that says 'created with Zoom AI Companion.'
The human Yuan showed up for the live Q&A portion of the call, though. 'I truly love my AI-generated avatar,' he said while responding to the first question. 'I think we are going to continue using that. I can tell you – I like that experience a lot.' Perhaps not surprising from the guy who wants 'digital twins' to attend meetings on your behalf.
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