Charli xcx Strips to Her Underwear & Vandalizes Her Own Billboard in ‘Party 4 U' Music Video
In the visual released Thursday (May 15) — the five-year anniversary date of Charli's How I'm Feeling Now album, which features 'Party 4 U' — the Essex native starts out inside a house on the morning after a big blowout, with empty bottles, balloons and an abandoned birthday cake strewn around the rooms. She steps out in a polka-dot dress, occasionally dragging on a cigarette, while walking down a sun-bleached blacktop road out in the country, eventually deciding to strip her clothes off and make the rest of the trek in her white bra and underwear.
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As the momentum of 'Party 4 U' builds, Charli at last unleashes her inner rage when coming across a billboard of herself. After tearing up the enormous poster's canvas with her hands and splashing black paint across her own enlarged face, she lights it on fire and walks away as flames burn down the advertisement.
'Only threw this party for you, for you, for you/ I was hoping you would come through,' she sings on the emotionally charged electronic pop track. 'I'm about to party on you/ Watch me, watch me party on you.'
The visual comes a full half-decade after Charli originally released 'Party 4 U' and How I'm Feeling Now in 2020. Five years later — and only after she experienced a career breakthrough in 2024 with critically acclaimed album Brat — the track has seen a streaming resurgence thanks to newfound TikTok virality, debuting on the Billboard Hot 100 for the first time in May.
To make the most of the song's unexpected renaissance, and to celebrate the anniversary of her fourth studio album, Charli teamed up with director Mitch Ryan to shoot a music video for 'Party 4 U' 'I really can't believe that 5 years later one of the Angel favorites is having its own special moment,' she explained in a handwritten letter on Instagram teasing the visual one day prior. 'So obviously I wanted to do something to celebrate … This one's for you Angels.'
Watch Charli's 'Party 4 U' music video above.
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