Alison Hammond hails this 'hydrating' and 'plumping' primer that costs under £11

Daily Record

30-05-2025

The beloved This Morning host recently sung the praises of this high street beauty buy.
Beauty fans will agree that's there's not much worse than perfecting a makeup look, just for it not to last throughout the day. That's why a primer can be the star of a skincare routine.
One that has earned a bit of a cult reputation recently is Maybelline's Grippy Serum Makeup Primer that is said to provide grip for "up to 24 hours". It's so popular that Alison Hammond recently sung its praises.
The host of This Morning recently collaborated with the high street brand, wearing the primer to highlight how it remains "plumping" and "hydrating" in multiple scenarios such as at the gym, out clubbing and more.
What's more, is that the high street beauty buy is seriously affordable, with a 30ml costing just £10.80 on Amazon, while Superdrug and Boots offer it for £10.99.
Unlike other primers on the market, Maybelline's uses a serum-like dropper to provide an "ultra blendable" formula and a serum-to-grip technology that works within 20 seconds of application.
Maybelline Grippy Serum Makeup Primer, 30ml
£10.80
Amazon
Buy here
Product Description
Formulated with two percent niacinamide, it grips to your makeup, offering a long-lasting look that is said to never feel cakey or heavy on the skin thanks to the "24 hours worth of hydration."
Maybelline isn't the only brand to offer a long-lasting grip, as NYX's The Face Glue, which is on offer at Lookfantastic for £7.19, is also said to offer "24 hours worth of hydration and wear."
It's not just high street brands, as many luxury beauty fans have also raved over the £40 Charlotte Tilbury Wonderglow that has been designed to leave the skin looking "radiant" and "dewy."
Meanwhile, it's not just Alison that is a fan of the Maybelline Serum Primer, as it has amassed a 4.7 rating based on hundreds of reviews on the makeup brand's website, with reviews saying it makes their skin look "glowy" and "flawless."
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One five-star review read: "This is an amazing primer and makes you make look flawless and doesn't feel greasy at all. I really recommend this primer if you are looking for one that is not greasy and light weight on the face. So good!"
Someone else remarked on its holding power by saying: "This is no joke when it says grippy it means grippy. This product not only grippy but it helps your makeup stay on 24/hrs."
While another beauty buff wrote: "Love it!! Foundation sticks perfectly without looking cakey or patchy. Also it lasted pretty well and helped my skin look more glowy. It comes in a glass container and for the price you can't beat it!"
Beauty deal of the week
Perfume fans will be keen to hear about a deal we have just spotted at Boots.
Those looking for something "timeless" and "distinctive" might already have Givenchy's Amarige Eau de Toilette on their radar. A favourite since the early 90s, it's got a bit of a cult reputation.
Even better, Boots has just dropped the cost of a large 100ml from £109 to just £54.50, allowing shoppers to save an impressive 50 percent off a beloved perfume.
Its scent makes up a "beautiful bouquet of white flowers", with top notes of tangerine, violet and rosewood being mixed with heart notes of gardenia, mimosa, red fruits and ylang-ylang.
The scent then finishes on "vibrant yet muted" base notes of ambergris, precious woods, musks and vanilla. The bottle, which was designed by perfume legend Pierre Dinand, takes inspiration from the ruffles sleeves of a Bettina Blouse designed by Givenchy.
One shopper who is a devoted fan wrote: "One five-star review read: "I bought this on offer at Boots, it was around £30 cheaper than anywhere else! It has an amazing timeless distinctive scent must be tried!"
A second loyal fan said: "The best perfume of all times! So classy! I'm glad it is back for it has been my signature perfume for more than a decade. Intense. Long lasting. Amazing. Complements galore!"
Shop Boots' half-price deal on the Givenchy Amarige Eau de Toilette (50ml) here.
Some users have reported noticing a "sticky" or "tacky" residue being left on the skin, with one three-star review reading: "This primer grips extremely well but I feel like it leaves that sticky residue. Also creates texture on my face which I don't usually get with any other primers/without. For eye lid primer this would be great."
Although, others have preferred the formula as it helps their makeup to last, as one said in response: "This is hands down the best drugstore primer I have ever used. I am typically not a fan of this sticky consistency but I can't say enough good things about it. It absorbs so well and makes my makeup stay twice as long. So good!!"
And another fan of the primer wrote: "Lightweight texture, sinks in quickly and makes makeup smooth on seamlessly. It doesn't pill, it's hydrating but not thick or sticky. I like how it also benefits the skin, it contains niacinamide so is hydrating and adds a layer of protection between the skin and makeup."