Myco crowns first-ever viewer millionaire through ‘Watch & Earn' model
More than 500 Myco users took home rewards through the Bundle & myco campaign.
Global streaming super app Myco has transformed a viewer in Egypt into a millionaire—simply through content engagement. As part of its 'Watch & Earn' initiative, powered by a strategic partnership with digital platform Bundle, the lucky viewer won EGP 2.5m in a random draw conducted by Bundle, marking Myco's first million-pound winner.
This historic win exemplifies Myco's approach to streaming, one that treats viewers as active participants in the content economy. The campaign, which allowed users to watch premium content for free while entering the draw, underscores Myco's mission to empower audiences, creators, and advertisers alike.
The winner said, 'I never imagined something so simple could change my life. I was watching my favourite show, like I usually do, and suddenly, I'm a millionaire. Thank you, Myco and Bundle, for making the impossible real.'
Tariq Jaser, Co-Founder and CMO of Myco, added: 'Our mission has always been to flip the script, to reward the time, attention, and passion of the viewer. This historic win shows the power of our Watch & Earn model and what it means when viewers become participants in the content economy.'
Mostafa Ali, Founder of Bundle, commented: 'We believe in rewarding engagement, not just clicks. That's what made our collaboration with Myco so powerful.'
The millionaire winner was not alone in benefiting from the campaign. Over 500 Myco users received cash rewards ranging from EGP 250 to EGP 200,000, while thousands more continue to earn daily through the platform's ongoing campaigns across various regions and markets.
As Myco expands its presence in Egypt and beyond, the platform is increasing its focus on Arabic content, regional productions, dubbed international series, and sports streaming—all accessible through the Watch & Earn model. Myco remains at the forefront of reimagining streaming, where watching doesn't just entertain—it pays.
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All in all, some of the key takeaways that attendees shared from the event were: Curiosity remains key; those who take a hands-on approach to the latest tools are those who will win. However, the adage 'garbage-in-garbage-out' remains true, given that generative AI tools are only as smart as the information they learn from, and the prompts they respond to. Meanwhile, even as personalisation, shopping agents, precision targeting and tasteful messaging are shaping marketing strategies, the core objective of the 'game' still remains to serve people. The magic of marketing strategies is to take a human-first approach and be a brand that matters to people. After the keynotes and panels at the Campaign Breakfast Briefing: Marketing Strategies 2025 event, attendees stayed back for a time of networking. 1/4 Campaign Breakfast Briefing: Marketing Strategies 2025 Attendees networking at the Campaign Breakfast Briefing: Marketing Strategies 2025 event. 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