Guy Fieri Teams Up With Waterloo Sparkling Water To Launch Travel-Inspired Flavors

Forbes

03-04-2025

Lemon Italian Ice, Huckleberry Cobbler and Spiced Mango Sorbet flavors — each inspired by Fieri's ... More personal experiences.
The Mayor of Flavortown is at it again. As we slide into the spring and summer months, Guy Fieri has once again teamed up with Waterloo Sparkling Water to create three limited-release flavors of sparkling water. Both Fieri and Waterloo are known for their fun, lively demeanors which allowed them to knock it out of the park with the brand new Lemon Italian Ice, Huckleberry Cobbler and Spiced Mango Sorbet flavors — each inspired by Fieri's personal experiences.
"We are thrilled to collaborate with Guy Fieri on these fantastic sparkling waters, bringing to life our mutual love of epic flavor with a first-of-its-kind strategic brand collaboration in this competitive category," says Kathy Maurella, CMO of Waterloo Sparkling Water. "When the Mayor of Flavortown joined us at our summer launch event last year, we immediately started brainstorming more ways to capture the spirit of both Waterloo and Flavortown.'
Catch these flavor-filled waters on shelves now
This collection of flavors really hits home for Fieri as each one is tied to a memory and destination that means a lot to Fieri and his family.
As a true fan of sparkling water, working with Waterloo was an easy decision for Fieri. 'I think what Waterloo does is always next level,' says Fieri. 'I was impressed with them even before I ever worked with them.' The process he says is filled with dedication, sharing one flavor had 66 different variations he and the team tried before getting it just right.
Lemon Italian Ice
Lemon Italian Ice tastes like a sun-kissed wave of lemony tart and sweet, with notes of fresh, citrusy sweetness and a zesty lemon kick in a nostalgic tribute to the iconic beachside treat. For Fieri that treat is specifically Del's Lemonade. 'When you see that cart on the side of the road in Rhode Island, you just know you have to stop for a frozen lemonade,' says Fieri. 'The Waterloo team even had it shipped to their offices so we could be sure to get the flavor I pictured just right.'
Huckleberry Cobbler
Huckleberry Cobbler is a true surprise with a burst of wild berries and comforting spice, weaving together bright sweetness, tart Huckleberry, and rich streusel flavors. 'This flavor is where things really went off the rocker,' shared Fieri. 'There's the sweet, savory, tart notes of the huckleberries, but then that brown buttery, sugary flavors you need in a cobbler, it's such a good contrast of flavors.' Meant to evoke flavors of the Pacific Northwest, huckleberries are a treasured flavor to Fieri who says he loves how unique they are since you don't find them as often as other berries.
Spiced Mango Sorbet
Spiced Mango Sorbet is a uniquely refreshing blend reminiscent of a traditional Mexican dessert, balancing the tropical sweetness of mango with zesty lime and a touch of savory spice. 'When we say spiced here, it's not spicy, it's more of the spices (like Tajin) that you'll find sprinkled on fruits you might buy from a cart on the side of the road somewhere like Mexico,' says Fieri. With the effervescence of the water, the flavors are even more enhanced. 'You instantly feel like you're on vacation. I can't think of a place that grows mangos that doesn't make me smile — Florida, Mexico, the Caribbean — it's such a special fruit.'
As a fun way to celebrate the launch, Waterloo Sparkling Water will be handing out free samples of the new flavors to consumers in New York City on April 10th. Just look for Waterloo's Epic Flavor Can Cruiser on W 18th St (between 6th and 7th Avenue) from 3:30 to 6:30pm.
Designed specifically at Fieri's request, the Waterloo Can Cruiser was created by the person who he trusts to restore his own personal cars. 'I really wanted to do something sensational and thought of the Weinermobile, and knew it would be so cool to make a Waterloo car. 'I called my car builder and asked him to come over to meet the Waterloo team,' says Fieri who shared they knocked around ideas for bringing a lifesize, driveable can-shaped car to life. 'The next day, I got a call saying we're building this thing.'
These limited-time-only flavors are rolling onto shelves nationwide at Walmart, Target, Whole Foods, Albertsons Safeway, HEB, Central Market, Stop & Shop, Amazon, select Kroger divisions, Hy-Vee, Fresh Direct, Gopuff and more, and with availability at Aldi in July. To find a retailer near you pop over to drinkwaterloo.com.