Guy Fieri Teams Up With Waterloo Sparkling Water To Launch Travel-Inspired Flavors
The Mayor of Flavortown is at it again. As we slide into the spring and summer months, Guy Fieri has once again teamed up with Waterloo Sparkling Water to create three limited-release flavors of sparkling water. Both Fieri and Waterloo are known for their fun, lively demeanors which allowed them to knock it out of the park with the brand new Lemon Italian Ice, Huckleberry Cobbler and Spiced Mango Sorbet flavors — each inspired by Fieri's personal experiences.
"We are thrilled to collaborate with Guy Fieri on these fantastic sparkling waters, bringing to life our mutual love of epic flavor with a first-of-its-kind strategic brand collaboration in this competitive category," says Kathy Maurella, CMO of Waterloo Sparkling Water. "When the Mayor of Flavortown joined us at our summer launch event last year, we immediately started brainstorming more ways to capture the spirit of both Waterloo and Flavortown.'
Catch these flavor-filled waters on shelves now
This collection of flavors really hits home for Fieri as each one is tied to a memory and destination that means a lot to Fieri and his family.
As a true fan of sparkling water, working with Waterloo was an easy decision for Fieri. 'I think what Waterloo does is always next level,' says Fieri. 'I was impressed with them even before I ever worked with them.' The process he says is filled with dedication, sharing one flavor had 66 different variations he and the team tried before getting it just right.
Lemon Italian Ice
Lemon Italian Ice tastes like a sun-kissed wave of lemony tart and sweet, with notes of fresh, citrusy sweetness and a zesty lemon kick in a nostalgic tribute to the iconic beachside treat. For Fieri that treat is specifically Del's Lemonade. 'When you see that cart on the side of the road in Rhode Island, you just know you have to stop for a frozen lemonade,' says Fieri. 'The Waterloo team even had it shipped to their offices so we could be sure to get the flavor I pictured just right.'
Huckleberry Cobbler
Huckleberry Cobbler is a true surprise with a burst of wild berries and comforting spice, weaving together bright sweetness, tart Huckleberry, and rich streusel flavors. 'This flavor is where things really went off the rocker,' shared Fieri. 'There's the sweet, savory, tart notes of the huckleberries, but then that brown buttery, sugary flavors you need in a cobbler, it's such a good contrast of flavors.' Meant to evoke flavors of the Pacific Northwest, huckleberries are a treasured flavor to Fieri who says he loves how unique they are since you don't find them as often as other berries.
Spiced Mango Sorbet
Spiced Mango Sorbet is a uniquely refreshing blend reminiscent of a traditional Mexican dessert, balancing the tropical sweetness of mango with zesty lime and a touch of savory spice. 'When we say spiced here, it's not spicy, it's more of the spices (like Tajin) that you'll find sprinkled on fruits you might buy from a cart on the side of the road somewhere like Mexico,' says Fieri. With the effervescence of the water, the flavors are even more enhanced. 'You instantly feel like you're on vacation. I can't think of a place that grows mangos that doesn't make me smile — Florida, Mexico, the Caribbean — it's such a special fruit.'
As a fun way to celebrate the launch, Waterloo Sparkling Water will be handing out free samples of the new flavors to consumers in New York City on April 10th. Just look for Waterloo's Epic Flavor Can Cruiser on W 18th St (between 6th and 7th Avenue) from 3:30 to 6:30pm.
Designed specifically at Fieri's request, the Waterloo Can Cruiser was created by the person who he trusts to restore his own personal cars. 'I really wanted to do something sensational and thought of the Weinermobile, and knew it would be so cool to make a Waterloo car. 'I called my car builder and asked him to come over to meet the Waterloo team,' says Fieri who shared they knocked around ideas for bringing a lifesize, driveable can-shaped car to life. 'The next day, I got a call saying we're building this thing.'
These limited-time-only flavors are rolling onto shelves nationwide at Walmart, Target, Whole Foods, Albertsons Safeway, HEB, Central Market, Stop & Shop, Amazon, select Kroger divisions, Hy-Vee, Fresh Direct, Gopuff and more, and with availability at Aldi in July. To find a retailer near you pop over to drinkwaterloo.com.
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5 hours ago
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17 New York Restaurants Featured On Diners, Drive-Ins And Dives
Guy Fieri is a well-known chef, restaurateur, and Emmy Award-winning TV personality who set his life path after making and enjoying a single steak dinner at 8 years old. In the following decades, Fieri went on to conquer Food Network's television competition show "Next Food Network Star" in 2006 before hosting a number of his own Food Network projects, including the iconic series "Diners, Drive-Ins and Dives," which has been on the air since 2007 and has produced over 50 seasons. In the show, Fieri travels around the country shining the spotlight on restaurants and their owners, as well as trying each eatery's most iconic dishes. These restaurants span far and wide, but a significant number are located within New York -- and we don't just mean the foodie haven that is the Big Apple. If you're looking for a spot to eat endorsed by the Mayor of Flavortown himself, here are 17 restaurants in New York featured on "Diners, Drive-Ins and Dives" whose grills are still hot and doors are still open. Read more: 8 Chain Restaurants To Visit If You're Looking For High-Quality Steak, And 7 To Avoid Eveready Diner We are going to start off this list with a restaurant that was actually featured in the very first season of "Diners, Drive-Ins and Dives." Eveready Diner starred in Season 1, Episode 6, which was fittingly called "Local Legends." It has two locations in New York: one in Hyde Park and another in Brewster. However, it was the restaurant in Hyde Park that featured on the show. The restaurant has all the classic diner food as well as a fair amount of unique dishes from other cuisines and a variety of baked goods that are made onsite. Its apple pie is even made with apples from its own orchard. When Fieri visited Eveready Diner, he enjoyed the focaccia bread topped with feta, onions, olives, and tomatoes, as well as the short ribs and brownie sundae. The Food Network also highlighted dishes such as the macaroni and cheese, shepherd's pie in a half-roasted squash, and lobster quesadillas. Unfortunately, Eveready doesn't have all of those dishes on its menu today, but customers can still try the ribs, brownie sundae, and macaroni and cheese. Multiple locations Grover's Bar And Grill Grover's Bar and Grill is a restaurant in East Amherst that featured in Season 7, Episode 10. The restaurant is run by a mother and daughter. On its website, the restaurant -- which offers grilled cheese specialty sandwiches, fish fry, wings, soups, and sides -- claims to be the best bar and grill in western New York, having won best burger in an unspecified ranking for three years running. According to "Diners, Drive-Ins and Dives," the most special dishes from Grover's Bar and Grill are, unsurprisingly, its burgers and house-made cheeseburger soup. It also highlighted Grover's 12-ounce Bruiser burger, which is described as a black and bleu burger with grilled onions, with the bleu part obviously referring to bleu cheese. While bleu cheese can be a divisive choice, it wouldn't be the first controversial burger topping to win Guy Fieri over -- shockingly enough, that was peanut butter. (716) 636-1803 9160 Transit Rd, East Amherst, NY 14051 Lake Effect Diner Lake Effect Diner is a restaurant in Buffalo whose food was described as "scratch cooking gone wild" by Fieri during his visit in Season 7, Episode 13 of "Diners, Drive-Ins and Dives" (via Food Network). Interestingly enough, the diner was originally located in Pennsylvania before it was moved to Buffalo in 2001 to save it from demolition. As you might expect, the restaurant serves diner classics, but with an upscale twist. Lake Effect Diner states that it uses locally procured ingredients and bakes its own bread in-house. The pizza, meatballs, chicken Parmesan, Italian fish, house-cured ham with red eye gravy, eggs, home fries, and toast were all highlighted as some of the diner's specials in the episode. It appears that Lake Effect Diner no longer serves several of these dishes, but you can still try the ham, which is now named Guy's Favorite Ham & Red Eye Gravy on its menu. (716) 833-1952 3165 Main St, Buffalo, NY 14214 The Blackthorn Restaurant And Pub The Blackthorn Restaurant and Pub is an eatery in South Buffalo that serves American fare with an Irish twist. The restaurant was shown in Season 8, Episode 5, of "Diners, Drive-Ins and Dives," in which Guy Fieri watched as the team prepped its authentic Maryland crab cakes. One of the pub's special dishes is a sandwich called Beef on Weck -- a top round roast, roasted in-house, that's thinly sliced and piled onto a fresh plain or kimmelweck roll. The other is its Irish beer cheddar soup. However, if you want to sample everything featured on the show, order the Triple D Platter, which includes a mini Beef on Weck, Irish beer cheddar soup, mini crab cake, and tater tots. (716) 825-9327 2134 Seneca St, Buffalo, NY 14210 Sophia's Restaurant Another restaurant located in Buffalo that appeared on "Diners, Drive-Ins and Dives" is Sophia's Restaurant. The eatery was passed down by Sophia Ananiadis to her son, Sam Doherty, who now runs the joint. It was featured in Season 8, Episode 7, where it spotlighted its blend of handmade Greek specials and American classics. Some of the menu items featured on the show were the open-faced steak sandwich, souvlaki, and a bologna sandwich. Guy Fieri was particularly impressed by the fresh-baked bread used in the latter, which also contained an abundance of hot mustard and onions. Sophia's Restaurant has relocated since it appeared on the show, but fortunately, it still serves the same sandwich. (716) 248-1235 715 Military Rd, Buffalo, NY 14216 Mulberry Italian Ristorante Mulberry Italian Ristorante has been voted Buffalo's Best Italian Restaurant for five years in a row, according to its website. This impressive achievement speaks to how Mulberry showed up on Fieri's map for "Diners, Drive-Ins and Dives." Found in Lackawanna, New York, the restaurant was recognized in Season 9, Episode 2, where Guy Fieri tried its meatballs -- which were described as larger than a standard league baseball -- mountain-high lasagna with sausage, chicken, and Parmesan ricotta, lobster ravioli, and hand-stuffed peppers. Sadly, it appears that the restaurant no longer offers the lobster ravioli, but it does have the other items and even offers a gluten-free version of its iconic lasagna. (716) 822-4292 64 Jackson Ave, Lackawanna, NY 14218 Eva's European Sweets Eva's European Sweets has served authentic Polish cuisine as well as homemade European-style desserts for over 25 years. The restaurant has been serving customers in Syracuse, New York, for 28 years. The eatery appeared in Season 16, Episode 9, of "Diners, Drive-Ins and Dives," aptly named "Eurocentric," where some of the highlighted dishes included potato pancakes — served with a gravy that received praise from Guy Fieri — and locals recommended both pierogies and savory kielbasa. The Polish restaurant boasts 10 different kinds of pierogies, most of which are savory, with a few sweet options and a seasonal option. On its menu, Eva's also recognizes its Hungarian-style placki as being featured on the show. This consists of four potato pancakes that are topped with sour cream and a slightly spicy ground beef-tomato sauce made with peppers and onions. (315) 487-2722 1305 Milton Ave, Syracuse, NY 13204 The Pit Stop Restaurant The Pit Stop Restaurant has been run by the Rubano family in Merrick, New York, for over 20 years. The restaurant promises a unique culinary experience, complete with homemade dishes crafted with high-quality ingredients, as spotlighted in Season 11, Episode 5, of "Diners, Drive-Ins, and Dives." While visiting the restaurant, Guy Fieri tried the Cuban sandwich, which contained pulled pork and Virginia ham, as well as the stuffed spaghetti squash topped with fresh mozzarella and homemade marinara sauce. As per its current menu, both the Cuban sandwich (which is technically a Cuban panini) and the spaghetti squash are still available, with the sandwich still receiving rave reviews from customers. (516) 223-7799 1706 Sunrise Hwy, Merrick, NY 11566 Hildebrandt's Hildebrandt's is an old-fashioned soda shop that serves American classics as well as Italian-influenced comfort food. Customers can enjoy frozen treats -- including pints and quarts of ice cream -- surrounded by a 1920s aesthetic. Besides the food, soda, and ice cream, Hildebrandt's also advertises that its customers can order custom cakes. The restaurant starred in Season 11, Episode 11, of "Diners, Drive-Ins and Dives." In the eatery's segment, Guy Fieri enjoyed the homemade butter pecan ice cream topped with whipped cream and a side of butterscotch. He also chowed down on the mozzarella sticks and cheesy pasta Asiago -- just one of the many indulgent pasta specials on offer at Hildebrandt's. (516) 741-0608 84 Hillside Ave, Williston Park, NY 11596 John's Of 12th Street John's of 12th Street is an Italian restaurant that has served diners in New York City since 1908. Traditional gravy and red-sauce Italian food have been its specialty from the beginning, all made with top-notch ingredients. The restaurant was featured on Season 13, Episode 7, of "Diners, Drive-Ins and Dives," titled "Global Traditions." In this episode, Guy Fieri tried the veal meatballs covered in savory marinara sauce and noted that the Marsala wine used in the dish gave it the perfect amount of sweetness. The chef also thoroughly enjoyed the Tuscan ragu that was spread over the homemade pappardelle. If the Mayor of Flavortown's endorsement isn't enough, John's of 12th Street was also visited by Anthony Bourdain (who famously had an ongoing feud with Fieri) for the final episode of "Parts Unknown," in which he ate a spaghetti dish. (212) 475-9531 302 E. 12th St, New York, NY 10003 Defonte's Sandwich Shop Defonte's Sandwich Shop has spent over a century in Red Hook, Brooklyn. The restaurant boasts about particularly large sandwiches, available in classic varieties such as meatball Parmesan and a Cuban, as well as more unique varieties, such as the Golden Boy -- a chicken Parmesan sandwich made with vodka sauce and prosciutto -- and the classic Defonte's potato and egg sandwich. The Brooklyn staple was featured in Season 13, Episode 11 of "Diners, Drive-Ins and Dives." In the episode, Guy Fieri tried the Sinatra Special and the roast beef sandwich. The chef especially enjoyed the steak pizzaiola and fresh mozzarella in the Sinatra Special and the roast beef sandwich, made with thinly sliced roast beef, fried eggplant, and mozzarella. Those who want to try either sandwich are in luck, as Defonte's still offers both on its menu. (718) 625-8052 379 Columbia St, Brooklyn, NY 11231 Kitty Hoynes Irish Pub & Restaurant Kitty Hoynes, an Irish pub, is located in Armory Square's historic Crown Building. The pub is named after the owner's mother, Catherine -- also known by the nickname of Kitty -- and has served customers for over 25 years. Kitty Hoynes' chef, Damien Brownlow, puts his own twist on Irish classics, relying on an abundance of locally-sourced ingredients to cook his dishes. The pub made an appearance in Season 15, Episode 13, of "Diners, Drive-Ins and Dives." During his visit, Guy Fieri tried the restaurant's Reuben fritters with honey mustard horseradish and Irish meatloaf, made with lamb, beef, and Irish white pudding. Fieri praised the flavor of the fritters in particular, and also liked the cabbage cream sauce and champ potatoes that came with the meatloaf. To try them out for yourself, be sure to visit Kitty Hoynes Tuesday through Saturday, as it is closed on Mondays and Sundays. (315) 424-1974 301 W. Fayette St, Syracuse, NY 13202 Byblos Mediterranean Cafe Byblos Mediterranean Cafe first started serving Lebanese cuisine in downtown Syracuse back in 2010. Today, Byblos -- which is named after the ancient city -- uses fresh ingredients to cook traditional, family-style Lebanese recipes. It also serves a range of vegetarian and vegan options and highlights its gyros, falafel, and tabbouleh as specialties, cooked fresh every day. The restaurant is run by the Khabbaz family and was shown in Season 16, Episode 1, of "Diners, Drive-Ins and Dives." While visiting Byblos, Guy Fieri thoroughly enjoyed the falafel sandwich. Food Network also highlighted the restaurant's walnut baklava -- a traditional sweet pastry that's usually soaked in syrup or honey -- which it makes in-house. Byblos offers catering and has even launched a food truck that visits events, parking lots, and neighborhoods around Syracuse. (315) 478-3333 223 N. Clinton St, Syracuse, NY 13202 Pastabilities While Guy Fieri may think that truffle oil is overused, he does highly recommend Pastabilities' hot tomato oil, known as Hot Tom. The chef tried it when he visited in Season 16, Episode 2, of "Diners, Drive-Ins and Dives." Hot Tom is even sold online, just in case you can't get to Syracuse to try it for yourself. In addition to the hot tomato oil, Fieri tried Pastabilities' Wicked Chicken Riggies, a spicy chicken rigatoni, and the restaurant's duck bacon flatbread pizza. Pastabilities has served its seasonal menus — full of homemade pastas, sauces, salads, and the restaurant's iconic Stretch Bread — in Syracuse for over 40 years. On its website, the restaurant states that every dish is made from scratch. The pasta-themed restaurant also has a bakery located across the street that sells various kinds of Stretch Bread, specialty focaccias, and even food to take and make at home. (315) 474-1153 311 S. Franklin St, Syracuse, NY 13202 Funk 'N Waffles Funk 'n Waffles was started by two Syracuse University students after they started experimenting with their neighbor's waffle maker. The duo received positive feedback about the waffles during their parties, which grew so popular that they started offering a limo service to transport guests. One of the pair, Adam Gold, still serves up waffles in downtown Syracuse today. The waffle restaurant was featured in Season 16, Episode 3, of "Diners, Drive-Ins and Dives." Guy Fieri, of course, tried the chicken and waffles from the restaurant with hot sauce syrup, praising its sweetness and crispiness. The chef also tried and enjoyed the Jive Turkey, which is a stuffing waffle with smoked turkey, cranberry sauce, and mashed potatoes. (In other words, it's Thanksgiving in a waffle.) The restaurant does serve more than just waffles, with salads, fries, sandwiches, fried chicken dishes, and other breakfast items. Some of the more interesting waffles on the menu include a chicken Parmesan waffle, bacon brie and basil, falafel waffle, and All Shook Up, which is stuffed with bacon and topped with bananas, honey, and peanut butter. (315) 474-1060 307-13 S. Clinton St, Syracuse, NY 13202 Pies 'N' Thighs Pies 'n' Thighs is a restaurant in Brooklyn that was founded by Sarah Sanneh and Carolyn Bane -- two chefs who actually met while working together as cooks at a diner. The two chose to open the restaurant next to the Williamsburg Bridge and have served New Yorkers since 2006. Today, Pies 'n' Thighs serves classic American food but with a Southern twist. The restaurant appeared in Season 16, Episode 8, of "Diners, Drive-Ins and Dives," which focused on decadent dishes. During his time at Pies 'n' Thighs, Guy Fieri tried the restaurant's chicken and waffles, smoked pork sandwich, and the fittingly luxurious toffee pecan donut, which contains homemade toffee. While the chef seemed to enjoy all the dishes from Pies 'n' Thighs, he had particular praise for the light yet crispy waffles. (347) 529-6090 166 S. 4th St, Brooklyn, NY 11211 Brindle Room The Brindle Room, located in New York City, received high praise for its burger on "Diners, Drive-Ins and Dives." However, the East Village eatery serves much more than just burgers, with a cozy bar that also offers creative cocktails. The restaurant was featured in Season 19, Episode 3, of "Diners, Drive-Ins and Dives," titled "Big Time Bites." Former "Chopped" contestant Jeremy Spector is the restaurant's founder, designing a menu that cooks its dishes from scratch. The joint's burger -- which had cheddar cheese and onion on top of the patty -- was declared delicious by Guy Fieri, but he also highlighted the restaurant's duck confit poutine, which consisted of duck confit and cheese curds on top of hand-cut fries. While the poutine doesn't seem to be on the restaurant's menu anymore, its entire menu still receives positive reviews from customers. (646) 590-0274 647 E. 11th St, East Village, NY 10009 For more food and drink goodness, join The Takeout's newsletter. Get taste tests, food & drink news, deals from your favorite chains, recipes, cooking tips, and more! Read the original article on The Takeout. Solve the daily Crossword
Yahoo
04-08-2025
- Yahoo
The Best Recently Added TV Shows To Watch On Hulu In August
New month. New shows. Streaming services are adding a ton of new seasons of shows in a wide range of genres. That includes Hulu, which has always led the way when it comes to TV and never has an empty bag. Here are the 21 best recently added shows on Hulu for August 2025: Floribama Shore Follow the wild lives of Southerners hitting the party scenes of Florida's nightlife on the panhandle. Seasons added: 1 and 2 Available: Aug 1 Watch it on Hulu. Castaways try to outplay, outwit, and outlast in Survivor: South Pacific (S23) featuring the polarizing "Redemption Island" and One World (S24) with same-beach tribes. Seasons added: 23 and 24 Available: Aug 1 Watch it on Hulu. Boss CBS Corporate executives put on disguises to go undercover in their own companies. Seasons added: 7 and 11 Available: Aug 1 Watch it on Hulu. The Beast Three participants must survive 30 days in the wild with no food, shelter, or items. Seasons added: 1 Watch it on Hulu. Lives Here People recount their terrifying experiences living alongside people who committed atrocious crimes. Seasons added: 16 Watch it on Hulu. of the Hill Hank and Peggy Hill return to Texas and reconnect with old friends. Seasons added: 14 Watch it on Hulu. Drive-Ins, and Dives Guy Fieri goes all over the country looking for the greatest (and most delicious) diners, dine-ins, and dives. Seasons added: 3 and 4 Watch it on Hulu Aug 23. Impossible Failing family-owned restaurants receive tough love from Chef Robert Irvine to save their business in two days. Seasons added: 2 Watch it on Hulu Aug 23. Great Food Truck Race Food truck owners team up to compete against each other to win rounds and earn a $50,000 prize. Seasons added: 15 Watch it on Hulu Aug 23. The complete original fantasy sitcom about a witch who marries an ordinary mortal man. Seasons added: 1–8 Watch it on Hulu Aug 28. Cam Body cam footage and the stories from the officers. Seasons added: 8 and 9 Watch it on Hulu. the Heck Did I Buy This House? Remorseful homeowners seek the help of designer and renovator Kim Wolfe (also a castaway of Survivor Season 24) to fix their homes. Seasons added: 1 and 2 Watch it on Hulu Aug 7. Challenge Celebs party, hook up, and fight one another all while competing in daring challenges for cash prizes. Seasons added: 13 and 19 Watch it on Hulu Aug 9. Unknown Follow Josh Gates as he explores the secrets behind hidden treasures and lost history. Seasons added: 7 and 8 Watch it on Hulu Aug 9. Dangers in My Heart Something for anime fans: An antisocial boy and a popular girl meet and second-guess their own personalities. Seasons added: 1 and 2 Watch it on Hulu Aug 14. No Evil True crime fans will hit record for this series that pieces together clues from open crime cases through surveillance cameras. Seasons added: 5, 6, and 7 Watch it on Hulu Aug 14 (5 & 6 on Aug 16). Flip Off Exes Tarek El Moussa and Christina Haack compete against each other in a house flipping competition with drama on and off screen. Seasons added: 1 Watch it on Hulu Aug 7. Case Files: Murder in the Bayou Follow stories of cold cases buried in the muck of the swamp. Seasons added: 1 Watch it on Hulu Aug 16. Diana Show: Greatest Playtime Adventures The top-rated kids' show comes to Hulu as Diana and Roma have fun adventures. Seasons added: 1 Watch it on Hulu. Cooks in America Follow the cooking competition, so bad, it's good. Celebrated chefs mentor amateur cooks in a cooking competition that proves practice makes perfect. RIP Anne Burrell. Seasons added: 28 Watch it on Hulu Aug 23. lastly, Storage Wars Yuuuup. Pawn shop owners look to outbid one another for abandoned storage units in hopes of finding hidden gems and big payouts. Seasons added: 12 Watch it on Hulu Aug 28. Which TV show is gonna be at the top of your list? Comment below! Watch all these shows and more on Hulu.
Yahoo
24-07-2025
- Yahoo
EXCLUSIVE: Revlon Teams With Guy Fieri to Drop a Wing-inspired Lip Balm Named ‘Flavortown'
Revlon is getting its hands dirty with a saucy new lip balm. Honoring National Chicken Wing Day and National Lipstick Day, which both fall on Tuesday this year, the drugstore cosmetics brand tapped restaurateur Guy Fieri to drop the latest addition to its viral Super Lustrous Glass Shine Balm named after the 'Mayor of Flavortown' himself, priced at $10.49. 'That coincidence felt too bold, too flavorful and too fun to ignore,' said Kelly Solomon, Revlon's chief digital marketing officer, via statement. 'We saw a chance to create a cultural moment that blended beauty and food — two worlds built on creativity, indulgence and self-expression. The concept of a wing-inspired lipstick felt playfully disruptive in all the right ways. From there, 'Flavortown' was born.' More from WWD Charli XCX Brings Bratcore Style to Converse With New Custom Chuck Taylor Launch Noah Cyrus Channels Amy Winehouse While Joining the Beehive Trend Revival Tecovas' Cowboy Boots Go Chili's Red Hot in New Collaboration Fieri's Flavortown is a harbinger of the next era for the Super Lustrous Glass Shine, which was rereleased in December 2024 due to rising consumer demand. It's also the first limited-edition, custom product drop featuring the Glass Shine product. The coral-colored lip shade was created with Guy's O.G. Buffalo Sauce in mind, but the flavor profile is nowhere near as spicy, it's actually flavorless. With a glass-like finish, the formula is buildable — meaning the red pigment is subtle — and nonsticky with ingredients such as hyaluronic acid, aloe and rose quartz. The name 'Flavortown' was inspired by Fieri's signature catchphrase on his show 'Diners, Drive-Ins and Dives,' which first aired on Food Network in 2007. The food connoisseur later opened up a delivery-only barbecue spot in Newark Liberty International Airport named Flavortown Kitchen, and now he's set to host another Food Network series called 'Guy's Flavortown Games.' 'This is a deliciously daring celebration of individuality, joy and flavor. The Flavortown Glass Shine Balm is for anyone who doesn't take themselves too seriously — and still wants to look amazing,' Solomon said. 'Unlike more traditional fashion or entertainment-driven collabs, this one taps into food culture and brings a totally different kind of icon to the table. It's fun, irreverent and designed to make people smile, while still delivering a genuinely wearable, high-performance product.' The coincidence of National Chicken Wing Day and National Lipstick Day being calendared together prompted Solomon to mull over the question, 'Who is the undisputed face of flavor?' The obvious answer: Fieri. From that point on, Fieri was committed to helping Solomon and the rest of the Revlon team cook up something special. 'Of course, National Chicken Wing Day is a major holiday in Flavortown so it was already on my radar,' Fieri told WWD in an email statement. 'But when Revlon hit me up to team up on a fiery collab combining it with National Lipstick Day, I was all in. This is the next level collab you've been waiting for.' As part of this collaboration, out-of-home advertising activations will be hosted in New York City on Tuesday in Times Square and near Fieri's restaurant, Chicken Guy, in Bryant Park. The product, and a specialized sticker pack, will be available exclusively online at through Tuesday. Fieri's Flavortown balm comes more than a year after the namesake cosmetics brand appointed Michelle Peluso as its new chief executive officer in October 2024, two years after the brand filed for Chapter 11 bankruptcy. Earlier this year, Peluso sat down with WWD to discuss her plans for the storied brand moving forward under new ownership and out of bankruptcy. 'The bottom line is this is a brand that's always stood for glamour,' Peluso said. 'We're not the no-makeup-look brand. We've been taking our partners through a three-year road map of innovation and storytelling to strengthen that ownership of glamour for mass.' Best of WWD ColourPop x Lilo & Stitch Collaborate on Mischievous Island Adventures Collection in New Campaign [PHOTOS] Lunar New Year Collections to Know: Details on Fashion, Jewelry and More Brands Embracing the Year of the Snake Valentine's Day Collections to Know: Details on Fashion, Makeup, Jewelry and More Brands Giving Products a Touch of Love, Live Updates Solve the daily Crossword
