Dabur Real celebrates the unspoken bonds of love and care this Raksha Bandhan
To celebrate this special day, Real, India's
packaged fruit juice
and beverage brand from Dabur India, has announced the launch of its new campaign, '
Bin Bole Jo Saath Nibhaye, Woh Rishta Réal Kehlaye
'.
The campaign is a story that highlights the
emotional depth
of
sibling relationships
. It celebrates the brothers who protect without being asked, support without expectations, and love unconditionally, capturing the true spirit of Rakhi (Raksha Bandhan) in its purest form.
Mayank Kumar, vice president-marketing, Dabur India said, 'This Raksha Bandhan, our campaign celebrates the brothers who quietly become pillars of strength for their sisters. It is our tribute to those heartfelt relationships, much like our promise to offer beverages that are trustworthy, nourishing, and filled with care. As families across the country come together to celebrate this special day, Real by Dabur beautifully captures the soul of this cherished tradition with the launch of its heartfelt Raksha Bandhan '
Bin Bole Jo Saath Nibhaye, Woh Rishta Real Kehlaye'
TVC campaign
. We invite everyone to raise a glass of love, health, and cherish those special moments of love, trust, and lifelong connections, because some bonds deserve nothing less than the Real goodness.'
'To celebrate the day, we have launched a new film which captures a tender story that goes beyond rituals, highlighting the emotions and memories that form the foundation of every sibling relationship. It beautifully conveys that while Rakhi may be symbolised by a thread, the real connection is woven with trust, care, and countless shared moments, much like the brand's commitment to offering Real nutrition and Real goodness in every drop,' said Monisha Prasher, general manager marketing – foods, Dabur India said.
Featuring some of the renowned faces of the TV industry, the campaign will be rolled out across digital platforms and other media channels.
Watch the video here:
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