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Dibrugarh: The Dibrugarh Municipal Corporation (DMC), in collaboration with a private waste management services, on Saturday organised a 'Plog Run' in the city as part of a 'Safai Apnao, Bimari Bhagao' (Embrace cleanliness, drive away illness) campaign.
The event saw enthusiastic participation from residents, civic officials and sanitation workers, who jogged while collecting litter along the route from BSNL Colony Road to Chowkidingee daily market.
Plogging, a Swedish-origin fitness trend, which merges jogging with litter collection, has been gaining momentum globally as an innovative approach to community health and environmental stewardship. The term combines 'plocka upp,' meaning 'pick up' in Swedish, with jogging, creating a dual-purpose activity that addresses both physical fitness and environmental responsibility.
DMC Mayor Saikat Patra stressed on the importance of collective efforts in maintaining cleanliness. "Plogging is not just about fitness, it's about taking responsibility for our surroundings. It's a fun way to contribute to the city's cleanliness. Such initiatives reduce littering and instil a sense of discipline among citizens. We plan to organise more such events in different wards. If each citizen contributes a little, we can make Dibrugarh cleaner and healthier," Patra said.

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