Jollibee Continues Stellar Growth Across Southeast Asia, Strengthens Leadership in Key Markets
With strong sales and continued store expansion, Jollibee deepens brand love and local patronage in Vietnam, Malaysia, Singapore, and Brunei
The brand opened 51 new stores in the region in 2024, including its 200th store in Vietnam, which reflects Jollibee's commitment to bringing the joy of eating to the region's most dynamic quick-service restaurant (QSR) markets.
'We are grateful for our consumers' love for Jollibee, which reflects the strength of our flagship brand and the appeal of our offerings in different markets,' said Ernesto Tanmantiong, Global President and Chief Executive Officer of the Jollibee Group. 'Our continued strong growth across our international markets, particularly Southeast Asia, is a testament to the hard work of our team and commitment to our 5-year strategy of tripling attributable net income.'
Winning with Local Love, Taste, and Innovation
The brand's continuous effort to build relevance and resonance with local customers has resulted in strong local patronage across all Southeast Asian markets. In Vietnam, for example, where Jollibee now operates over 200 stores, nearly all customers are Vietnamese. In Brunei, Jollibee has established a leading position as the market leader in the QSR category, with virtually all customers also being local Bruneians. The brand is also experiencing strong community patronage in Singapore and Malaysia, where the majority of its consumers are locals.
Another key driver of Jollibee's success in the region is the taste superiority of its products, especially the brand's world-famous Chickenjoy fried chicken—recognized by global platforms such as USA Today as the 'Best Fried Chicken' and lauded by renowned publications including Eater.com, Yahoo!, and South China Morning Post. The brand's Spicy Chickenjoy is also continuing to make waves, with many local consumers in Singapore and Malaysia praising its uniquely spicy kick compared to the competition.
Beyond its fan-favorite bestsellers, Jollibee's success has also been fueled by its ability to introduce locally resonant menu innovations, including Chili Chicken in Vietnam and the Spicy Spaghetti in Malaysia, which have been well-received by local consumers.
'Our commitment to delivering superior taste has fueled our growth in Southeast Asia, and we're grateful to have passionate franchisees and partners who share in this mission,' shared Dennis Flores, President of Jollibee Europe, Middle East, Asia, and Australia. 'We are excited to strengthen these relationships, while also seeking new franchisees for new markets as we bring the joy of superior taste to more customers around the world.'
Accelerating Expansion in Southeast Asia
Riding on this momentum, Jollibee will continue its store network expansion across Southeast Asia, contributing to the global food company's mid-term goal of tripling its business in five years.
This ongoing expansion reinforces Southeast Asia's critical role in Jollibee Group's global growth strategy, as the company continues its commitment to spreading joy through superior taste through global expansion, combining strong brand equity, product excellence, and operational agility.
For more information on Jollibee Group, visit Jollibee Group's official website.
Hashtag: #JollibeeGroup
The issuer is solely responsible for the content of this announcement.
About Jollibee Group
The Jollibee Group (PSE: JFC) is one of the world's fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. Its portfolio includes 19 brands with over 9,900 stores across 33 countries.
The Jollibee Group's portfolio includes nine wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology.
The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).
The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's Southeast Asia 500 List.
www.jollibeegroup.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
an hour ago
- Yahoo
Grab is in ‘prime position' to support the transition to driverless cars, says CEO Anthony Tan
Autonomous vehicles are now a common sight, with robotaxis plying the streets of San Francisco, Los Angeles, Wuhan, and Shenzhen. Economies like Japan, Hong Kong, and the United Arab Emirates are also exploring their own autonomous taxi services. Singapore is no different. The government has been looking to launch driverless buses on its main island. WeRide already has a driverless bus plying a short route on Sentosa island, and the ride-hailing firm Grab recently launched a driverless shuttle service between the One-North metro station and its headquarters four kilometers away. The Grab-operated shuttle, which ferries employees back-and-forth between 2 p.m. and 4 p.m. each day, is just a pilot, yet CEO Anthony Tan sang the praises of AVs on an earnings call on Thursday. 'We are leaning heavily into the AV opportunity, or what we think of as driverless AV opportunity across Southeast Asia. We are in prime position to support the AV transition over the next few years,' Tan said in response to a question on the call about how quickly Grab anticipates a commercial launch of its driverless offerings. Grab's CEO elaborated that the company will continue to build strong relationships with global AV players and OEMs, and touted the platform's regional reach. Grab is present in eight countries across Southeast Asia. 'We have several pilots planned at the moment,' Tan said, including one with Autonomous A2Z, a Korean AV manufacturer. He said to 'expect to hear [about] more pilots,' which will allow Grab to understand the operational conditions for different driverless vehicle services throughout the region. While there are concerns that driverless taxis will eliminate jobs, some Southeast Asian transport operators say they struggle to find drivers to meet demand throughout the day. AVs could fill these supply shortages when there are fewer drivers on the road. Grab's earnings Grab reported a profit of $20 million for the quarter ended June 2025, reversing a loss of $68 million for the same period last year. Revenue grew by 23% year on year to reach $819 million, driven by gains in Grab's on-demand and financial services segment. The company's financial services segment, while starting from a lower base, was its fastest-growing division. Revenue in that segment grew 41% year on year to reach $84 million, while its loan portfolio grew by 78% to hit $708 million. Grab chief operating officer Alex Hungate was confident that Grab's loan book could exceed $1 billion by the end of the year, citing its strong product lineup. Loans can be a significant revenue driver for companies like Grab, as nontraditional lenders can charge higher interest rates to cover the increased risk of lending to underbanked customers. Grab shares, which are traded in New York, are up 0.6% in premarket trading. The company's shares are currently up 11.6% for the year thus far. This story was originally featured on Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
San Francisco Chronicle
2 hours ago
- San Francisco Chronicle
A top Bay Area chef closed his wine bar. Now he's reopening with a return to his Vietnamese roots
A popular wine bar and restaurant in Oakland's Montclair Village is returning with a new focus. French-Mediterranean restaurant and wine bar Perle is resurfacing after closing at the end of March. This time around, chef-owner Rob Lam wants the space to be more laid back, with Vietnamese comfort dishes and cocktails. He plans to reopen at 2058 Mountain Blvd. in mid-August, naming this iteration Perle Bar. 'We wanted to do something nice and elegant in the hills, and we succeeded,' said chef-owner Rob Lam, who opened the original Perle in 2017, and also operates Vietnamese restaurant Lily in San Francisco's Richmond District. This time around he is taking inspiration from his mother's first restaurant in Orange County's Little Saigon, where she served takeout dishes like noodle bowls with roast duck for a flourishing community in the 1980s. Perle Bar's menu will include banh mi with turmeric fried catfish, rice noodle plates with barbecue pork, and broken rice bowls with steamed pork and egg dressed with fried shallots. 'These dishes are very true to my heart,' Lam said. Longtime business partner Dino Vazquez, who has managed Lam's former restaurants, such as now-closed Eastside West and Butterfly on the Embarcadero, is developing the cocktail menu with drinks like a Vietnamese iced coffee martini. Seasonal cocktails in the works include a fig negroni and a paloma incorporating chai and rosemary. Lam, who doesn't drink anymore, wanted non-alcoholic options beyond the usual bottled sodas. Offerings inspired by Vietnamese-style fruit smoothies, or sinh to, will include a kiwi-cucumber 'mojito' and a strawberry yogurt drink sweetened with honey. Other drinks include teas flavored with fresh pressed fruits and Vietnamese-style iced coffees. The owner hopes neighbors in the Montclair area, where dining and takeout options are limited at night, will respond positively. To lure in sports fans, he's also installed two 100-inch flat screens. When Perle closed, Lam cited the impacts of COVID-19 on the neighborhood, as well as the departure of Oakland's three pro sports franchises. Lam chose to return after a long back-and-forth with the property owner, he said, who made the improvements that Lam had asked for the space. Operating in Oakland is challenging, he acknowledged, but he's determined to make things work in the city where he's invested so much. 'I raised my kids in Oakland,' he said. 'I owe Oakland a lot.'
The Hill
3 hours ago
- The Hill
Apple expecting $1.1B in tariff costs next quarter
Apple expects to face $1.1 billion in tariff-related costs next quarter, on top of $800 million from the previous three-month period, Apple CEO Tim Cook said Thursday. The iPhone maker, which has been hit particularly hard by President Trump's tariff push, still reported strong quarterly earnings, posting $94 billion in revenue and $23.4 billion in net income for the stretch between April and June. Apple sold $44.5 billion worth of iPhones last quarter, up 13 percent from the same three-month period last year, at least part of which the company attributed to consumers trying to get ahead of tariffs. 'We would estimate the pull-forward of demand into April specifically to be about one point of the 10 points in terms of people buying because of discussions about tariffs,' Cook said, referencing the 10 percent up-tick in sales last quarter. The company has found itself in a tricky position on tariffs in Trump's second term. It has long manufactured most of its products in China but has increasingly sought to diversify its supply chain by moving some production to India and Vietnam. This has been less than beneficial given the president's wide-ranging approach to tariffs this time around. Trump initially hit all three countries with hefty 'reciprocal' tariffs before putting most on pause. Tariffs on Chinese goods remained in place, as Washington and Beijing went tit-for-tat on import taxes, raising levies on one another to 145 percent and 125 percent, respectively. The two sides eventually struck an agreement to lower their tariffs to 30 percent and 10 percent, a truce they agreed to extend Tuesday for an additional 90 days. In the meantime, Apple has shifted more production to India, prompting the country to overtake China as the leading exporter of smartphones to the U.S. last quarter. India saw a massive 240 percent increase in American smartphone shipments compared to the same time last year. However, the tariff situation continues to shift. As Trump's pause on 'reciprocal' tariffs was poised to expire Friday, he announced several new trade deals and tariff rates on dozens of countries. In early July, Trump said he reached a deal with Vietnam, in which U.S. goods would enter the country duty-free while Vietnamese imports would face a 20 percent tariff and shipments through Vietnam would face a higher 40 percent rate. He announced Thursday that India would face a 25 percent tariff, in addition to a penalty for buying military equipment and energy from Russia. While Apple grapples with an ever-changing tariff environment, it is also attempting to compete with other tech giants on artificial intelligence (AI), a space where it seems to have lagged behind. Cook said Thursday that the iPhone maker plans to 'significantly' expand its investments in the technology, while also underscoring the company is 'very open' to mergers and acquisitions that 'accelerates our road map.' 'We see AI as one of the most profound technologies of our lifetime,' he said on Thursday's earnings call. 'We are embedding it across our devices and platforms and across the company. We are also significantly growing our investments.'
