e& enterprise and Microsoft join forces to drive AI adoption across industries - Middle East Business News and Information
With a focus on GenAI, development and implementation of scalable solutions to meet market-specific demands across UAE, KSA, Egypt, Turkey, and Qatar
Dubai, June 2025 – e& enterprise, the digital transformation arm of global technology group e&, is further building on its strategic partnership with Microsoft. By joining forces, both entities are prioritising the development and deployment of next-generation AI and data-driven solutions to bolster AI adoption across industries in target markets across the MENAT region, including UAE, KSA, Egypt, Turkey and Qatar.
Amit Gupta, Vice President, Data & AI, e& enterprise, said: 'Our partnership with Microsoft represents a bold step toward redefining the role of AI in shaping the future of business and society. This collaboration combines e& enterprise and Microsoft's technological expertise and deep market insights to deliver transformative solutions that resonate with the unique dynamics of the MENAT region. Together, we aim to promote digital readiness and bridge the digital divide by providing essential sectors with next generation AI and data-driven tools, powering them to drive improved customer interactions, optimise operations, and drive broader innovation.'
Ahmed Hamzawy, Chief Partner Officer, Microsoft UAE at MS, said: 'Our partnership with e& enterprise will give a significant boost to driving AI adoption across businesses. By leveraging our combined technological expertise, and the safe and secure properties of Microsoft's cloud and AI services, we are empowering organisations to better detect fraud, improve risk management and deliver personalised services through AI-driven insights to their customers.'
The partnership focuses on providing scalable AI solutions tailored to the unique needs of various industries, including public sector, telco, education, BFSI and retail. By equipping businesses with the tools needed for digital transformation, e& enterprise and Microsoft aim to empower organisations to adapt, innovate, and thrive in an increasingly data-driven world.
With industry-specific AI solutions, the partnership is designed to address a wide range of use cases across sectors. Additionally, the collaboration takes a region-specific approach to implementing and scaling these solutions across key, diverse, and digitally demanding markets, including the UAE, KSA, Egypt, Türkiye, and Qatar. This ensures that local market needs are met while tackling broader industry challenges, ultimately enhancing efficiency, customer engagement, and decision-making.
As part of its focus on developing GenAI solutions, the partnership will leverage various product offerings under Microsoft's Azure Cloud platform. Tools such as Azure Machine Learning, an end-to-end machine learning platform; Azure Databricks, a unified, open analytics platform; and Azure AI Search, Microsoft's search and retrieval system, will support data processing, model training, and deployment.
Azure Synapse Analytics is another analytics tool that will support data integration and analytics, enabling large-scale data processing for organisations across sectors. Additionally, with the integration of Microsoft's Azure OpenAI service, organisations will be able to leverage a suite of GenAI solutions for automating customer service, content creation, and predictive analytics.
Azure Power BI is a self-service analytics solution that enables businesses to visualise data, share insights, and embed them into their apps or websites. This tool will support businesses in making informed decisions. Meanwhile, Azure Data Lake Storage and Snowflake will facilitate the storage and management of large datasets, as well as real-time analytics, across the target markets of this partnership: UAE, KSA, Qatar, and Egypt.
These solutions from Microsoft combined with e& enterprise's comprehensive suite of hybrid cloud solutions aim to drive seamless digital transformation, as part of this strategic alliance. e& enterprise's Cloud Strategy and Advisory services will help organisations design tailored adoption strategies, while Migration and Adoption will ensure smooth transitions with minimal disruption. By providing organisations with Managed Cloud Services, and Cloud Security, e& enterprise will empower organisations to drive long-term efficiency and safeguard data, ensuring compliance and resilience.
To promote responsible and ethical AI adoption, the partnership will implement Microsoft's Responsible AI principles and framework and e&'s Responsible AI Framework across all its development and deployment stages. This aligns with both entities' shared commitment to prioritising data privacy, transparency, and compliance with corporate and national policies.
About e& enterprise:
e& enterprise is a digital transformation leader supporting governments and large-scale organisations in building and scaling their digital core.
Through optimising operations, enhancing customer engagement, and data-driven decision-making, we enable seamless, sustainable, and secure transitions into the evolving digital world.
Currently operating in the UAE, KSA, Egypt, Oman, Türkiye, Qatar, and South Africa, e& enterprise brings cutting-edge digital scalable solutions designed to deliver tangible business value and address the unique challenges faced by organisations and executives across industries.
With a proven track record as a trusted digital transformation partner, technical expertise, and the ability to deploy and manage complex solutions, e& enterprise provides collaborative tailored solutions that empower customers to navigate their end-to-end digital transformation journey.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mid East Info
2 days ago
- Mid East Info
e& deploys GCC's first Dual-Band 64T64R MetaAAU, advancing 5G network sustainably - Middle East Business News and Information
Abu Dhabi, August 2025 – e& UAE has deployed the GCC's first Dual-Band 64T64R MetaAAU, an advanced radio unit from Huawei, on its live 5G network. This new technology not only improves how 5G networks perform but also uses less energy and reduces the amount of equipment needed, delivering a better, more sustainable experience for customers across the UAE. Abdulrahman Al Humaidan, Senior Vice President/Access Network Development, e& UAE, said: 'This deployment is a breakthrough in compact, high-performance network technology and an important marker on our road to net zero by 2030 and 5G-Advanced. By merging two key 5G frequency bands into a single, intelligent unit, we've halved the amount of equipment needed at our mobile sites while significantly improving coverage, speed, and energy efficiency. It's a smarter, greener way to deliver better connectivity to our customers.' The Dual-Band 64T64R MetaAAU combines multiple frequencies (2.6 + 3.5GHz) in a single unit, cutting hardware needs and lowering power consumption by 35 per cent. Smart energy saving features, like symbol-level sleep, further lower energy consumption by an additional 15 per cent during low traffic periods. Using advanced antenna technology with double the capacity of traditional units, 384 antenna units compared to 192 units, the coverage capability is improved significantly, strengthening indoor signals, and enhancing connectivity in busy areas by 30 to 60 per cent. Unlike traditional setups that require separate installations for each band, this integrated solution reduces equipment footprint by 60 per cent and halves the deployment time, making network rollouts quicker and more efficient. As 5G progresses, technologies like Dual-Band 64T64R MetaAAU are instrumental in creating a more connected and energy-efficient future for the UAE and pave the way for 5G-Advanced connectivity. This deployment reinforces e& UAE's commitment to building smarter, more sustainable 5G networks that cater to both customer needs and the nation's digital future.
Mid East Info
3 days ago
- Mid East Info
Smiles and Etihad Guest Partnership Takes Off, Offering Better Rewards Across Both Loyalty Programmes - Middle East Business News and Information
Smiles, e& UAE's everyday rewards Super App that also houses its loyalty programme, has launched a partnership with Etihad Guest, the loyalty programme of Etihad Airways, the national carrier of the United Arab Emirates. Now offering customers of both programmes a fully integrated experience through the Rewards Exchange on the Smiles app, and soon via the Etihad website and mobile app. Customers can now link their loyalty accounts to transfer between the programmes and instantly convert Smiles points to Etihad Guest Miles and vice versa. Unlocking greater flexibility, enhanced rewards earning potential, and more ways to spend points and miles across both programmes. Masood Mohamed Sharif, Chief Executive Officer, e& UAE, said: 'This collaboration brings together two of the UAE's most trusted homegrown brands to deliver even more value to our loyal customers. By enabling seamless Smiles points and Etihad Guest Miles exchange, we're not only growing the rewards ecosystem but also making benefits more accessible. It reflects our focus on creating smarter, more connected experiences that meet the evolving expectations of our customers.' Antonoaldo Neves, Chief Executive Officer Etihad Airways, said, 'This partnership showcases our commitment to delivering extraordinary customer service for our guests, offering enhanced redemption flexibility and membership benefits. We are delighted to be collaborating as two of the UAE's most successful and international, Emirati brands, offering our loyal Etihad Guest members greater options to collect and redeem Miles, through this collaboration with e&.' This partnership allows loyalty members of both brands to maximise the value of their rewards. Via the Smiles App, Etihad Guest members can now transfer their Etihad Guest Miles to Smiles Points and enjoy access to over 55 lifestyle services on the Smiles app, including food and grocery delivery, home services, e& bill payment and recharge, as well as exclusive deals across shopping, dining, entertainment and more. In turn, Smiles customers can transfer their points into Etihad Guest Miles to increase their balance and redeem their miles on flights across the airline's expanding network, upgrades, worldwide hotel stays and holidays, and shop from a huge range of products at the Etihad Guest Reward Shop. To initiate the exchange, customers of both programmes must link their accounts through the 'Rewards Exchange' section on the Smiles app and will be able to instantly transfer their loyalty currencies from one programme to the other. This strategic collaboration between two of the UAE's most prominent homegrown brands offers existing loyal customers more ways to benefit—and invites new customers to explore the best of both worlds: everyday lifestyle rewards through Smiles, and extraordinary travel experiences through Etihad Guest. The integration is available exclusively through the Smiles app now, with the opportunity for members to transfer via the Etihad website and newly launched mobile app in the near future.
Mid East Info
4 days ago
- Mid East Info
du partners with Microsoft, Nokia, Khalifa University, and ITU to Launch Region's First Arabic Telecom LLM for Operational Excellence
Landmark collaboration to deliver an Arabic Telecom Large Language Model (LLM) tailored for internal operations, driving efficiency, automation and AI-driven innovation across systems at du. Dubai, UAE – August, 2025: du, the leading telecom and digital services provider, has partnered with Microsoft, Nokia, Khalifa University's 6G Research Center, and the International Telecommunication Union (ITU) to launch a first-of-its-kind Arabic Telecom Large Language Model (LLM). This cross-sector partnership brings together global tech innovation, regional research leadership, and international policy guidance to co-create an AI model that serves critical telecom functions in Arabic—a first in the industry. The du Arabic Telecom LLM is tailored specifically for internal telecom operations and is designed to enhance the efficiency of du's processes while advancing the UAE's vision for sovereign AI capabilities. This breakthrough collaboration introduces an Arabic-language telecom assistant that supports du's internal teams by enabling real-time customer complaint handling, device issue resolution, and intelligent operational insights through culturally fluent and context-aware dialogue. The model is built to transform internal processes while ensuring alignment with linguistic precision and cultural nuances specific to the UAE market. Saleem AlBlooshi, Chief Technology Officer at du, said: ' du Arabic Telecom LLM reflects our commitment to improving internal efficiency and customer experiences using advanced, culturally attuned solutions. Together with our esteemed partners, Microsoft, Nokia, Khalifa University and ITU, we are building a future where AI speaks our language, understands our context, and drives real operational transformation and impactful customer exp.' Developed in the UAE, du Arabic Telecom LLM reflects the region's language and cultural standards, ensuring accurate and meaningful applications for internal telecom use across national critical infrastructure. Looking forward, this collaboration lays the groundwork for extending the model's capabilities beyond internal operations to include customer-facing functions and multilingual support, paving the way for broad sectoral innovation. du and its partners are dedicated to advancing this Arabic Telecom LLM as a benchmark for localized, responsible AI application in the telecom industry and beyond. About du: du adds life to life with a comprehensive portfolio of mobile, fixed, broadband, entertainment services, and fintech solutions. Through a digital-first approach powered by ultra-reliable fiber and 5G technology, du delivers bespoke solutions leveraging cloud computing, AI-driven analytics, advanced cybersecurity, and IoT integration. As a trusted digital telco enabler spearheading the UAE's digital transformation, we collaborate with a dynamic partner ecosystem to propel industries and society toward operational excellence, shaping a more connected and digitally advanced future across the region.
