Rashmika Mandanna joins Crocs as a global ambassador

Time of India

30-04-2025

Footwear brand Crocs has announced movie star Rashmika Mandanna as its global ambassador from India.
Mandanna's authentic personality and versatility make her the perfect match for Crocs, a brand that celebrates individuality, style, and unfiltered self-expression, the footwear brand stated in a press release.
Mandanna's pan-India appeal and cultural resonance will enable the brand to forge deeper connections with discerning consumers through innovative, storytelling-led brand campaigns, it added.
The collaboration officially launches with 'Your Crocs. Your Story. Your World.' campaign — a pivotal moment in amplifying awareness for the Classics collection and
Jibbitz charms
, positioning them as everyday style essentials that celebrate individuality, while unlocking new avenues for growth across untapped markets.
As the face of the Indian edition of the global 'Your Crocs, Your Story, Your World' campaign, Mandanna embodies the spirit of
personal storytelling through style
.
The campaign spotlights Crocs not just as footwear, but as a canvas for self-expression, where individuality comes to life with every step.
Through playful and customizable Jibbitz charms, consumers are encouraged to create looks that are uniquely their own—turning everyday fashion into a reflection of personal stories, moods, and moments, and making every pair of Crocs a one-of-a-kind statement.
Set against the vibrant canvas of Mandanna's daily life, the campaign film for 'Your Crocs, Your Story, Your World' reimagines the everyday through the lens of magical surrealism. Seamlessly blending CGI and visual effects, the film playfully transforms familiar settings—film sets, red carpets, cozy home moments—into immersive worlds where Mandanna's Crocs and Jibbitz charms take center stage.
Each charm springs to life with captivating animations, unlocking portals to her personal and professional worlds and blurring the boundaries between reality and imagination.
By placing Jibbitz at the heart of the narrative, the film celebrates them as powerful tools of self-expression, turning every pair of Crocs into a dynamic canvas of creativity.
This visual storytelling invites consumers to embrace their unique selves, offering an inspiring, almost dreamlike experience that makes self-expression feel limitless and personal style truly magical.
Mandanna said, 'I'm so excited for my fans across India to experience the 'Your Crocs. Your Story. Your World.' campaign and discover how they can express their own unique style with Crocs.'
Yann Le Bozec, head of Crocs International marketing, shared, 'With Mandanna leading our campaign, we're excited to inspire a new generation to celebrate their individuality with Crocs.'
Akshat Gupt, chief creative officer and co-founder, Kulfi Collective, said, 'Through this campaign, we wanted to elevate Jibbitz as a storytelling device—one that visually captures how our experiences shape us. It's about owning your world, your way, and Rashmika brings this to life beautifully.'
This 360-degree campaign will roll out across digital, social, retail and exclusive brand experiences, inviting fans to step into their own unique world of self-expression.
Watch the video here:
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