GymNation Launches 'The Coolest Class' in Dubai to Help Residents Beat the Summer Heat

Daily Mail​

3 days ago

Innovative fitness experience merges high-intensity training with cold environments to keep Dubai residents active, focused, and refreshed.
Dubai, UAE – June 30, 2025 – As Dubai braces for another sweltering summer, GymNation is offering a bold solution to the seasonal fitness slump with the launch of 'The Coolest Class in Dubai.' This first-of-its-kind workout experience is engineered to help residents stay in shape while escaping the extreme heat, without compromising on performance.
With July and August temperatures often soaring to 43°C (109°F) and humidity exceeding 70%, outdoor exercise becomes nearly unfeasible. GymNation's new class delivers a high-impact, climate-controlled alternative that merges science-backed programming with a unique sensory experience.
'At GymNation, we pride ourselves on being the people's gym—that means listening to our members,' said Rory McEntee, Chief Marketing Officer at GymNation. 'When the heat peaks in the summer, staying active without overheating is a serious challenge. The Coolest Class in Dubai turns that challenge into an opportunity. It's a refreshing, fun way to keep fitness goals on track.'
Why Cold Training?
Cold-environment workouts not only offer relief from the heat, they also amplify physiological benefits. Cold exposure places added demands on the cardiovascular system, improving circulation and boosting heart function. It also builds mental toughness, encouraging focus and resilience in a controlled but challenging environment.
Sports scientist Aderito Manuel explains: 'Training in lower temperatures increases cardiac output and oxygen utilization, resulting in a 5–11% boost in blood oxygen volume. It also activates brown adipose tissue, increasing daily calorie burn by around 300 kcal. Over time, athletes develop higher pain tolerance—up to 17%—and report lower perceived exertion post-adaptation.'
Inside the Class
The Coolest Class in Dubai blends high-intensity interval training (HIIT) with cold-based challenges that are both engaging and effective. Key components include:
Blizzard Sprints – Treadmill runs facing industrial fans for resistance and cooling.
Frosted Reps – Strength training with ice-packed weighted vests.
Glacier Grip Challenge – Farmer's carries with ice buckets to test endurance and grip strength.
Polar Push – Sled pushes using ice blocks to build explosive power.
Chill Zone Recovery – A guided post-workout ice bath designed to reduce inflammation and aid recovery.
Participants are outfitted with insulated gloves and headgear for comfort, while chilled towels are available throughout the class to help regulate body temperature.
Cooling with a Cultural Edge
The name 'The Coolest Class in Dubai' is more than a literal nod to temperature. It reflects a cultural moment: the rise of fitness experiences that are as shareable as they are functional. Searches for 'cool classes' and 'unique gyms' in Dubai have risen 23% year-over-year, reflecting a growing appetite for experiential workouts that break the mold.
This trend aligns with the needs of a generation that values health, novelty, and community.
Now Open to the Public
The Coolest Class in Dubai is open to both GymNation members and non-members, with limited sessions available on Saturdays—July 5, 12, 19, and 26—at select GymNation locations. Bookings and details are available at www.gymnation.com.
GymNation is the region's fastest-growing fitness brand, serving over 120,000 members across 14 UAE and 8 KSA locations, with 30 new sites slated for opening in 2025. Since its founding in 2017, GymNation has been committed to making fitness more accessible, affordable, and enjoyable for all.
With planned expansions across Qatar, Bahrain, and Kuwait, GymNation continues its mission to become The People's Gym—a community-driven space where mental health, physical wellbeing, and inclusive access are at the core of its growth strategy.