Latest news with #TheCoolestClass
Daily Mail
30-07-2025
- Climate
- Daily Mail
GymNation Launches 'The Coolest Class' in Dubai to Help Residents Beat the Summer Heat
Innovative fitness experience merges high-intensity training with cold environments to keep Dubai residents active, focused, and refreshed. Dubai, UAE – June 30, 2025 – As Dubai braces for another sweltering summer, GymNation is offering a bold solution to the seasonal fitness slump with the launch of 'The Coolest Class in Dubai.' This first-of-its-kind workout experience is engineered to help residents stay in shape while escaping the extreme heat, without compromising on performance. With July and August temperatures often soaring to 43°C (109°F) and humidity exceeding 70%, outdoor exercise becomes nearly unfeasible. GymNation's new class delivers a high-impact, climate-controlled alternative that merges science-backed programming with a unique sensory experience. 'At GymNation, we pride ourselves on being the people's gym—that means listening to our members,' said Rory McEntee, Chief Marketing Officer at GymNation. 'When the heat peaks in the summer, staying active without overheating is a serious challenge. The Coolest Class in Dubai turns that challenge into an opportunity. It's a refreshing, fun way to keep fitness goals on track.' Why Cold Training? Cold-environment workouts not only offer relief from the heat, they also amplify physiological benefits. Cold exposure places added demands on the cardiovascular system, improving circulation and boosting heart function. It also builds mental toughness, encouraging focus and resilience in a controlled but challenging environment. Sports scientist Aderito Manuel explains: 'Training in lower temperatures increases cardiac output and oxygen utilization, resulting in a 5–11% boost in blood oxygen volume. It also activates brown adipose tissue, increasing daily calorie burn by around 300 kcal. Over time, athletes develop higher pain tolerance—up to 17%—and report lower perceived exertion post-adaptation.' Inside the Class The Coolest Class in Dubai blends high-intensity interval training (HIIT) with cold-based challenges that are both engaging and effective. Key components include: Blizzard Sprints – Treadmill runs facing industrial fans for resistance and cooling. Frosted Reps – Strength training with ice-packed weighted vests. Glacier Grip Challenge – Farmer's carries with ice buckets to test endurance and grip strength. Polar Push – Sled pushes using ice blocks to build explosive power. Chill Zone Recovery – A guided post-workout ice bath designed to reduce inflammation and aid recovery. Participants are outfitted with insulated gloves and headgear for comfort, while chilled towels are available throughout the class to help regulate body temperature. Cooling with a Cultural Edge The name 'The Coolest Class in Dubai' is more than a literal nod to temperature. It reflects a cultural moment: the rise of fitness experiences that are as shareable as they are functional. Searches for 'cool classes' and 'unique gyms' in Dubai have risen 23% year-over-year, reflecting a growing appetite for experiential workouts that break the mold. This trend aligns with the needs of a generation that values health, novelty, and community. Now Open to the Public The Coolest Class in Dubai is open to both GymNation members and non-members, with limited sessions available on Saturdays—July 5, 12, 19, and 26—at select GymNation locations. Bookings and details are available at GymNation is the region's fastest-growing fitness brand, serving over 120,000 members across 14 UAE and 8 KSA locations, with 30 new sites slated for opening in 2025. Since its founding in 2017, GymNation has been committed to making fitness more accessible, affordable, and enjoyable for all. With planned expansions across Qatar, Bahrain, and Kuwait, GymNation continues its mission to become The People's Gym—a community-driven space where mental health, physical wellbeing, and inclusive access are at the core of its growth strategy.
Mid East Info
03-07-2025
- Climate
- Mid East Info
GymNation launches ‘The Coolest Class' in Dubai to beat the summer heat - Middle East Business News and Information
Dubai, UAE – July 1, 2025 – As Dubai's summer temperatures continue to climb, GymNation is making waves with the launch of 'The Coolest Class in Dubai,' a first of its kind fitness experience designed to help residents keep fit, focused and cool while escaping the intense heat. With average highs reaching 43°C (109°F) in July and August with humidity levels soaring past 70%, traditional outdoor workouts become nearly impossible. GymNation's new class offers a refreshing alternative, combining cutting-edge fitness programming with temperature-controlled training to deliver maximum impact, without the meltdown. Rory McEntee, Chief Marketing Officer at GymNation, stated: 'At GymNation, we pride ourselves on being the people's gym and that means listening to what our members need. When the summer heat hits its peak in July and August, finding ways to stay active without overheating becomes a real challenge. With 'The Coolest Class in Dubai,' we're turning that challenge into an opportunity offering a fun, refreshing way to beat the heat while still smashing fitness and wellness goals.' Cold workouts place additional demands on the cardiovascular system, enhancing heart function and circulation. Beyond physical advantages, training in the cold builds mental toughness, requiring focus, discipline, and resilience to push through discomfort. A Chilling Workout Experience The Coolest Class in Dubai combines high-intensity interval training (HIIT) with cold-based challenges to create a one-of-a-kind workout: Blizzard Sprints – Treadmill runs against giant fans simulate resistance while staying cool Frosted Reps – Squats with ice-packed weighted vests that enhances strength with a cold twist. – Squats with ice-packed weighted vests that enhances strength with a cold twist. Glacier Grip Challenge – Ice bucket farmer's carries that challenge grip and endurance. – Ice bucket farmer's carries that challenge grip and endurance. Polar Push – sled pushes with ice blocks to boost power and stability. – sled pushes with ice blocks to boost power and stability. Chill Zone Recovery – post-workout ice bath to reduce inflammation and accelerate recovery. Participants are provided with insulated gloves and headgear to maintain comfort during the chilly sessions. Chilled towels are also available to help regulate body temperature throughout the workout. Expert Insights Aderito Manuel, a renowned sports scientist, commented on the benefits of cold-environment training: 'Exercising in cold environments may seem daunting at first, but it offers distinct health benefits. When exposed to lower temperatures, the body works harder to regulate its core temperature, leading to a 5-11% boost in oxygen volume in the blood compared to temperate conditions due to increased cardiac output and oxygen utilisation, resulting in greater endurance. This process also increases calorie burn by ~300kcal/day through brown adipose tissue (BAT) activation. Studies show athletes training in cold environments develop up to 17% higher pain tolerance and lower rates of perceived exertion (RPE) post-adaptation.' A Trendy Solution The name 'The Coolest Class in Dubai' carries a double meaning. Beyond the literal coolness of the environment, it taps into the insight of seeking the most innovative and exciting fitness experiences. Recent trends indicate a growing interest in unique workout classes in the region with searches on Google and social media for cool classes or gyms in Dubai is up by 23% YOY. Join the Movement Experience the fusion of fitness and refreshment. 'The Coolest Class in Dubai' is now available at select GymNation locations on Sat 5th, 12th, 19th & 26th July and is open to members and non-members. For class schedules and bookings, visit
