McDonald's Long-Awaited Chicken Snack Wraps Finally Land This Thursday
Snack Wrap fever
McDonald's Snack Wraps first came out in 2006, and were meant to be a chicken item that would appeal to drive-thru customers. There are different versions, but the basic one includes white-meat chicken strips known as McCrispy Strips wrapped in a flour tortilla with cheese and lettuce with either ranch, honey mustard or salsa. McCrispy Strips are a reworked version of a chicken item formerly known as Chicken Selects.
Zach Ciampa, who regularly covers new food releases under the social-media handle Snach With Zach, said there's been an intense fanbase out there for the wraps.
"Regarding McDonald's Snack Wrap, it's by far the most requested item I've ever seen my audience ask or demand to come back," he told CNET. "Not just the most requested in recent memory, but the most requested of all time. And that's not limited to McDonald's."
Read more: Review: McDonald's Minecraft Meals Feature The Hottest Nugget Sauce Ever
Ciampa said the only similar fast-food items that come close to the same level of interest are Dairy Queen's S'mores Blizzard and Taco Bell's Caramel Apple Empanada, both of which have made recent returns.
McDonald's is riding a viral wave. The fast-food chain's Minecraft Happy Meals and adult Minecraft Meals hit restaurants on April 1 and sold out quickly.
What you need to know about Snack Wraps
Release date and time: The Snack Wraps should be at participating McDonald's on Thursday, July 10, beginning at 10:30 am local time. You can order on the McDonald's app, in restaurants, or in drive-thrus.
Price: Snack Wraps are priced at $2.99 apiece.
Varieties: You can order a Snack Wrap in Spicy, which features a habanero-pepper kick, or Ranch, which features a burst of cool ranch sauce.
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