Harley-Davidson names Topgolf's Arthur Starrs as CEO
He will have the mandate to steer the company through persistent issues owing to the Trump administration's broad tariffs that led Harley-Davidson to withhold its full-year forecast last week.
The current CEO Zeitz will continue as a senior adviser to the company through February 2026. Harley in April said Zeitz planned to step down from his role this year.
Earlier this year, H Partners had proposed the removal of three Harley directors, including CEO Zeitz, criticizing the company for declining sales and a falling stock price. The company, however, beat back the proposal through a shareholder vote.
The company last week announced the sale of loans worth over $5 billion to KKR & Co and PIMCO, as it looks to reduce its debt pile while retaining majority ownership of its financial arm. The deal is expected to generate $1.25 billion in cash, according to the company.
Shares of the company rose 1.5% in premarket trading.
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