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Harley-Davidson names Topgolf's Arthur Starrs as CEO
Harley-Davidson names Topgolf's Arthur Starrs as CEO

Reuters

time04-08-2025

  • Automotive
  • Reuters

Harley-Davidson names Topgolf's Arthur Starrs as CEO

Aug 4 (Reuters) - Harley-Davidson (HOG.N), opens new tab said on Monday that Arthur Starrs would succeed Jochen Zeitz as chief executive officer, a transition aimed at helping the motorcycle maker cope with numerous challenges from slowing sales to bearing the impact of tariffs. He will have the mandate to steer the company through persistent issues owing to the Trump administration's broad tariffs that led Harley-Davidson to withhold its full-year forecast last week. The current CEO Zeitz will continue as a senior adviser to the company through February 2026. Harley in April said Zeitz planned to step down from his role this year. Earlier this year, H Partners had proposed the removal of three Harley directors, including CEO Zeitz, criticizing the company for declining sales and a falling stock price. The company, however, beat back the proposal through a shareholder vote. The company last week announced the sale of loans worth over $5 billion to KKR & Co and PIMCO, as it looks to reduce its debt pile while retaining majority ownership of its financial arm. The deal is expected to generate $1.25 billion in cash, according to the company. Shares of the company rose 1.5% in premarket trading.

Harley Directors Win Reelection Following Activist Battle
Harley Directors Win Reelection Following Activist Battle

Bloomberg

time14-05-2025

  • Business
  • Bloomberg

Harley Directors Win Reelection Following Activist Battle

By Updated on Save Harley-Davidson Inc. shareholders voted to reelect three board members, including Chief Executive Officer and Chairman Jochen Zeitz, rejecting a campaign by disgruntled investor H Partners to shake up the board. The Wednesday result will keep presiding director Thomas Linebarger and Sara Levinson, who has been on the board for almost three decades, in their roles, Harley said in a statement, confirming an earlier report by Bloomberg. Zeitz, who announced plans last month to resign, will remain CEO of the Milwaukee-based company until a replacement is found.

H Partners Exposes the Harley-Davidson Board's Apparent Attempt to Secure Votes by Making Secret, Undisclosed Commitments Ahead of Annual Meeting
H Partners Exposes the Harley-Davidson Board's Apparent Attempt to Secure Votes by Making Secret, Undisclosed Commitments Ahead of Annual Meeting

Associated Press

time08-05-2025

  • Business
  • Associated Press

H Partners Exposes the Harley-Davidson Board's Apparent Attempt to Secure Votes by Making Secret, Undisclosed Commitments Ahead of Annual Meeting

NEW YORK--(BUSINESS WIRE)--May 8, 2025-- H Partners Management, LLC ('H Partners' or 'we'), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) ('Harley-Davidson', 'Harley', or the 'Company'), which beneficially owns approximately 9.3% of the outstanding shares of the Company, today commented on what appear to be secret, undisclosed commitments made by the Company's Board of Directors (the 'Board') to a hand-picked set of shareholders ahead of the Company's upcoming Annual Meeting of Shareholders (the 'Annual Meeting'): 'As a result of our ongoing engagement with fellow shareholders, we have learned from numerous sources that the Harley-Davidson Board has been making secret, undisclosed commitments to select investors in an apparent attempt to win votes for Jochen Zeitz, Thomas Linebarger, and Sara Levinson at the 2025 Annual Meeting of Shareholders. Our engagement leads us to believe that certain shareholders are being told that Mr. Zeitz, Mr. Linebarger, and Ms. Levinson intend to exit the Board over the next year, the Board now intends to appoint an external CEO, and the Board has done away with the concept of the current CEO transitioning to Executive Chair. In addition to constituting a flagrant violation of corporate governance norms and the SEC's proxy rules, this conduct suggests that the Board believes there are two tiers of shareholders: an elite group of holders with special access and all other holders who are in the dark. We maintain that this is exactly the type of arrogant, insular thinking that has led to brand erosion, dealer frustration, and sustained sales declines at Harley-Davidson. We are skeptical that Mr. Zeitz, Mr. Linebarger, and Ms. Levinson will in fact step down from the Board in the next year, because we have heard these commitments before and they are never followed through on. However, even if Mr. Zeitz, Mr. Linebarger, and Ms. Levinson, are being truthful, and even if they plan to step down when a new CEO is found, then we are even more perplexed by several serious governance questions: We urge shareholders to recognize that preserving the Board seats of Mr. Zeitz, Mr. Linebarger, and Ms. Levinson at the Annual Meeting represents a material threat to protecting and enhancing Mr. Zeitz, Mr. Linebarger, and Ms. Levinsoncannot be trusted to be transparent with all shareholders and stakeholders at this critical moment, how can anybody look past their questionable records and entrust them to make major decisions that will shape the future of Harley-Davidson? The reality is that they cannot be trusted. H Partners, which has a long-term and significant investment in Harley-Davidson, firmly believes that the Company will be far better positioned to identify an exceptional CEO and refresh the Board with impartial, qualified experts if Mr. Zeitz, Mr. Linebarger, and Ms. Levinson are no longer dominating the boardroom.' *** Shareholders can be part of returning Harley-Davidson to greatness by voting ' WITHHOLD ' on the BLUE proxy card for the election of three of Harley-Davidson's long-tenured incumbent directors – CEO and Chairman Jochen Zeitz, Presiding Director Thomas Linebarger, and 29-year director Sara Levinson – at the Company's Annual Meeting. Two independent proxy advisory firms – Glass, Lewis & Co. and Egan-Jones Ratings Company – have recommended that Harley-Davidson shareholders vote ' WITHHOLD ' on long-tenured Mr. Zeitz, Mr. Linebarger, and Ms. Levinson at the Company's upcoming Annual Meeting scheduled for May 14, 2025. Visit for additional information about H Partners' campaign, including how to vote on the BLUE proxy card. *** About H Partners Management H Partners Management, LLC is an independent investment firm founded in 2005 based in New York City. IMPORTANT INFORMATION FOR SHAREHOLDERS Harley-Davidson shareholders who have not yet received our proxy material and want to support H Partners' campaign today may vote ' WITHHOLD ' on the Company's WHITE proxy card or voting instruction form. If shareholders have already voted using the Company's WHITE Proxy Card or voting instruction form or had their vote taken over a recorded line on the telephone, a later-dated vote on either the Company's WHITE voting forms or our BLUE proxy card or voting instruction form will revoke your previously cast vote. Only your latest dated vote counts. Additional Information H Partners, together with the other participants in its proxy solicitation (collectively, 'the Participants'), has filed a definitive proxy statement and accompanying BLUE proxy card with the Securities and Exchange Commission ('SEC') to be used to solicit proxies in connection with the Annual Meeting. Shareholders are advised to read the proxy statement and any other documents related to the solicitation of shareholders of the Company in connection with the Annual Meeting because they contain important information, including information relating to the Participants. These materials and other materials filed by H Partners with the SEC in connection with the solicitation of proxies are available at no charge on the SEC's website at The definitive proxy statement and other relevant documents filed by H Partners with the SEC are also available, without charge, by directing a request to the Participants' proxy solicitor, Saratoga Proxy Consulting, at its toll-free number (888) 368-0379 or via email at [email protected]. View source version on CONTACT: For Shareholders: Saratoga Proxy Consulting LLC John Ferguson / Joseph Mills, 212-257-1311 [email protected] For Media: Longacre Square Partners LLC Greg Marose / Kate Sylvester, 646-386-0091 [email protected] KEYWORD: UNITED STATES NORTH AMERICA NEW YORK INDUSTRY KEYWORD: MOTORCYCLES PROFESSIONAL SERVICES AUTOMOTIVE FINANCE SOURCE: H Partners Management, LLC Copyright Business Wire 2025. PUB: 05/08/2025 07:00 PM/DISC: 05/08/2025 07:02 PM

Proxy Firms Split on Harley-Davidson Board Shake-Up
Proxy Firms Split on Harley-Davidson Board Shake-Up

Wall Street Journal

time06-05-2025

  • Business
  • Wall Street Journal

Proxy Firms Split on Harley-Davidson Board Shake-Up

Harley-Davidson stock is down 35% over the past year. Photo: Clemens Bilan/EPA/Shutterstock Two influential proxy advisory firms recommended divergent paths for Harley-Davidson HOG -1.98 %decrease; red down pointing triangle investors ahead of a shareholder vote that could shape the motorcycle maker's future. ISS said in a report this week that an activist investor, H Partners, hasn't made a compelling case to remove three members of Harley's board, each of whom has served for at least 17 years. They are Chairman Jochen Zeitz , who is also the company's chief executive, and directors Thomas Linebarger and Sara Levinson .

H Partners Comments on ISS Recommendation
H Partners Comments on ISS Recommendation

Yahoo

time05-05-2025

  • Business
  • Yahoo

H Partners Comments on ISS Recommendation

ISS Recommendation Does Not Reflect Supportive Feedback Received by H Partners from Fellow Shareholders Reiterates that Under Director Tenures of Jochen Zeitz, Thomas Linebarger, and Sara Levinson, the Company's Shares Underperformed the S&P 400 Consumer Discretionary Index by -335%, -403%, and -816%, Respectively Urges Shareholders to Vote WITHHOLD on the BLUE Proxy Card to Unseat CEO & Long-Tenured, Entrenched Directors H Partners Reminds Shareholders to Visit for Further Campaign Information and Details on How to Vote NEW YORK, May 05, 2025--(BUSINESS WIRE)--H Partners Management, LLC ("H Partners" or "we"), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) ("Harley-Davidson" or the "Company"), which beneficially owns approximately 9.1% of the outstanding shares of the Company, today issued the following statement in response to a report issued by Institutional Shareholder Services ("ISS") in relation to Harley-Davidson's upcoming Annual Meeting of Shareholders (the "Annual Meeting"). The Annual Meeting is scheduled for May 14, 2025. H Partners commented: "We strongly disagree with ISS' erroneous view that shareholders are well-served by having the Company's next CEO selected by entrenched directors who have overseen significant value destruction during their multi-decade tenures on the Board. ISS' recommendation does not reflect feedback we have been receiving from fellow shareholders. Since launching our campaign for change at Harley-Davidson, we've received overwhelming support from the Harley-Davidson community – including fellow shareholders, dealers, riders, and former and current employees – who share our concerns. The reality is that CEO and Chairman Jochen Zeitz, Presiding Director Thomas Linebarger, and 29-year director Sara Levinson have overseen substantial underperformance, weak strategy execution, and flawed corporate governance that caused damage across stakeholder groups and made clear that change is overdue. Poor Performance: The Company has delivered negative TSR over every relevant timeframe since Mr. Zeitz was appointed CEO five years ago, and each of these directors has an alarming record of dramatic underperformance. Under Mr. Zeitz, Mr. Linebarger, and Ms. Levinson, the Company's shares underperformed the S&P 400 Consumer Discretionary Index by -335%, -403%, and -816%, respectively.1 After 18, 17, and 29 years on the Board, respectively, it is clear that this level of underperformance cannot be blamed on a prior management team. Similarly, macroeconomic headwinds are simply not an excuse for the Company's poor performance when motorcycle registrations are up 23% for every motorcycle manufacturer except Harley-Davidson since Mr. Zeitz took over as CEO.2 Weak Execution: While we supported Mr. Zeitz's Hardwire Strategic Plan when it was announced in February 2021, the Company's failure to deliver profitable growth or shareholder value demonstrate that execution has failed. This is further evidenced by the fact that Mr. Zeitz is tracking significantly below each of his Hardwire financial targets and dramatically lowered guidance three years after providing long-term guidance with the Hardwire Plan.3 In addition, the Company also missed or cut guidance in six of the last nine quarters.4 Flawed Corporate Governance: In our view, the nearly two-decade overlap among these three directors has rendered them unable to hold each other accountable for chronic underperformance and raises serious questions about their independence. It is clear to us that allowing an underperforming, outgoing CEO and two long-tenured, entrenched directors to select the Company's next CEO will only erode shareholder value further. In fact, more than $9 billion in equity value has been destroyed following two CEO succession processes overseen by Mr. Zeitz, Mr. Linebarger, and Ms. Levinson in their capacity as directors over the past decade.5 Damage Across Stakeholder Groups: Under Mr. Zeitz's leadership, each of Harley-Davidson's key stakeholder groups has suffered. Employees have experienced a revolving door of senior leadership, a mass exodus of passionate and loyal team members throughout the organization, and a cultural depletion exacerbated by Mr. Zeitz's decision to shutter the iconic Juneau Ave. headquarters in Milwaukee. More than half of U.S. dealerships were unprofitable in 2024, and dealer sentiment is near a decade-long low.6 Customers have been negatively impacted by declines in bike values and the elimination of entry-level products has made it harder for riders to join the Harley-Davidson community. Lastly, shareholders have suffered more than $2 billion in equity value destruction under Mr. Zeitz's CEO tenure.7 Importantly, we want to make clear that this campaign is not about our CEO candidate, and it is not about H Partners' Board seat. We are running this campaign with one simple goal: to send a strong message to the Board that shareholders are dissatisfied with the status quo and that meaningful changes to the Board are necessary in order to put Harley-Davidson on the path to value creation. We encourage shareholders to join us in voting WITHHOLD on the election of Mr. Zeitz, Mr. Linebarger, and Ms. Levinson to send a strong message to the Board that urgent change is needed at Harley-Davidson. Together, we can return this iconic American company to greatness." *** Shareholders can be part of returning Harley-Davidson to greatness by voting "WITHHOLD" on the BLUE proxy card for the election of three of Harley-Davidson's long-tenured incumbent directors – CEO and Chairman Jochen Zeitz, Presiding Director Thomas Linebarger, and 29-year director Sara Levinson – at the Company's Annual Meeting. Visit for additional information about H Partners' campaign, including how to vote on the BLUE proxy card. About H Partners Management H Partners Management, LLC is an independent investment firm founded in 2005 based in New York City. IMPORTANT INFORMATION FOR SHAREHOLDERS Harley-Davidson shareholders who have not yet received our proxy material and want to support H Partners' campaign today may vote "WITHHOLD" on the Company's WHITE proxy card or voting instruction form. If shareholders have already voted using the Company's WHITE Proxy Card or voting instruction form or had their vote taken over a recorded line on the telephone, a later-dated vote on either the Company's WHITE voting forms or our BLUE proxy card or voting instruction form will revoke your previously cast vote. Only your latest dated vote counts. Additional Information H Partners, together with the other participants in its proxy solicitation (collectively, "the Participants"), has filed a definitive proxy statement and accompanying BLUE proxy card with the Securities and Exchange Commission ("SEC") to be used to solicit proxies in connection with the Annual Meeting. Shareholders are advised to read the proxy statement and any other documents related to the solicitation of shareholders of the Company in connection with the Annual Meeting because they contain important information, including information relating to the Participants. These materials and other materials filed by H Partners with the SEC in connection with the solicitation of proxies are available at no charge on the SEC's website at The definitive proxy statement and other relevant documents filed by H Partners with the SEC are also available, without charge, by directing a request to the Participants' proxy solicitor, Saratoga Proxy Consulting, at its toll-free number (888) 368-0379 or via email at info@ 1 Bloomberg. Figures through market close on April 8, 2025, the last trading day before the resignation of H Partners' representative from Harley-Davidson's Board of Directors was disclosed on a Schedule 13D/A. 2 Company SEC filings. 3 Company SEC filings and quarterly and annual earnings announcements; Company FY 2024 10-K and FY 2019 10-K; NPA auction data; Baird Research, April 8, 2025; H Partners primary research; Harley-Davidson Unveils The Hardwire Five-Year Strategic Plan; Targets Profitable Growth And Brand Desirability, Harley-Davidson, Feb. 2, 2021. 4 Company SEC filings and quarterly and annual earnings announcements. 5 Bloomberg. Calculated from May 1, 2015, through April 8, 2025. 6 Baird's April 2025 Harley-Davidson Dealer Survey. 7 Bloomberg. Calculated from February 28, 2020, through April 8, 2025. View source version on Contacts For Shareholders: Saratoga Proxy Consulting LLCJohn Ferguson / Joseph Mills, 212-257-1311info@ For Media: Longacre Square Partners LLCGreg Marose / Kate Sylvester, 646-386-0091HPartners@ Sign in to access your portfolio

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