Don't sleep on these expert-approved K-beauty deals in this year's Prime sale
K-beauty (short for Korean beauty) has taken over skincare shelves and bathroom counters for a reason – it's ingredient-focused, all about skin health and frankly, sublime.
From glow-boosting serums to ultra-gentle cleansers, K-beauty isn't about quick fixes, it's about long-term skin health.
From featherlight SPFs to gentle cleansers, the textures feel amazing. Whether you're after the TikTok-viral 'glass skin' look or just want hydration that lasts, K-beauty has something for every skin type, goal, and budget.
So now Prime Day 2025 has rolled around with actual deals on some of the most loved K-beauty staples, there's never been a better time to replenish your stash or try something new.
Here, we've listed the very best K-beauty Prime Day deals that are absolutely worth shopping before they disappear.
If your skin's feeling dry, sensitive, or just out of balance, try the cult-status Aestura Atobarrier365 Cream From Korea's number one dermocosmetic brand for sensitive skin, this cream is made with triple-layered ceramides to help strengthen your skin barrier and lock in moisture for 48 hours. The texture is rich but absorbs quickly, making it perfect for both day and night – especially if your skin needs serious TLC without any irritation. SHOP £18.19 (WAS 25.99) – SAVE 30%
If your skin has redness, breakouts, or uneven tone, Anua Azelaic Acid 10+ Hyaluron Redness Soothing Serum is a gentle way to calm things down. It combines 10% azelaic acid with hyaluronic acid to target irritation, control oil, and hydrate at the same time. Lightweight and non-sticky, it's great for sensitive or acne-prone skin. SHOP £15 (WAS £26) – SAVE 42%
Illiyoon Ceramide Ato Concentrate Cream is a rich, soothing moisturiser made for dry or sensitive skin. It's loaded with ceramides to help strengthen your skin barrier and keep moisture locked in, while calming irritation at the same time. Despite its creamy texture, it sinks in quickly and doesn't feel greasy. SHOP £24.49 (WAS 34.99) – SAVE 30%
The Dr. Althea 345 Relief Cream is a calming, barrier-repairing moisturiser designed for irritated, sensitive, or stressed-out skin. Packed with centella asiatica, ceramides, and panthenol, it helps reduce redness, boost hydration, and strengthen your skin over time. It's lightweight, non-greasy, and perfect for everyday use when your skin just needs a reset – plus, it's a fave of Selena Gomez. SHOP £16.99 (WAS £27.42) – SAVE 38%
If your skin needs a calming boost, I'm From Mugwort Essence is packed with 80% mugwort extract to soothe redness, reduce irritation, and hydrate without feeling heavy. It's ideal for sensitive skin or anyone looking to strengthen their skin barrier naturally. SHOP £17.58 (WAS £38) – SAVE 54%
Looking for a sunscreen that feels light and comfortable? Purito Seoul Daily Soft Touch Sunscreen offers broad-spectrum SPF protection with a gentle, non-greasy formula. It absorbs quickly while keeping your skin hydrated and smooth without any white cast. SHOP £14.25 (WAS £20) – SAVE 29%
Viral for a reason, Beauty of Joseon's Relief Sun: Rice + Probiotics SPF50+ gives high sun protection while nourishing your skin with gentle ingredients like rice extract and probiotics. It shields against UV rays, calms, and brightens. Plus, it makes a great base for makeup. SHOP £11.02 (WAS £16.91) – SAVE 35%
The COSRX Advanced Snail 92 All in One Cream is the richer version of the popular snail essence, packed with 92% snail mucin to deeply hydrate, repair, and boost your skin's elasticity. It absorbs quickly, calms irritation, and leaves your skin feeling soft and smooth without any greasy residue. SHOP £11.80 (WAS £23.99) – SAVE 51%
Haven't tried Korean skincare yet? Amazon Prime's sale is the time to snag some great deals and try the trending product for yourself.
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