#SHOWBIZ: Media Prima Audio maintains position as top radio broadcaster
KUALA LUMPUR: Media Prima Audio (MPA) continues to dominate the broadcasting world as its two main brands, Hot FM and Molek FM, have recorded extraordinary success.
Hot FM remains the number one radio station in Malaysia with 3.9 million weekly listeners, showing an increase of 3.1 per cent.
This success has been greatly aided by the popular morning segment, Bekpes Hot which increased 12.3 per cent to over 2.4 million listeners.
On the digital platform, Hot FM recorded over 1.3 billion video views.
In addition, Molek FM has now officially emerged as the number one station on the East Coast for the 15 to 59-year-olds.
This station recorded an increase in weekly listeners of 43.4 per cent, bringing the total to 710,000 people.
MPA's five radio brands Hot FM, Fly FM, Kool 101, Molek FM and Eight FM, managed to record weekly listeners of 5.9 million, based on CMV research from January to December last year.
Fly FM remains the English-language radio station that prioritises music and plays 27 per cent more songs than any other station.
It attracts 2.2 million listeners every week.
Kool 101 continues to animate the daily lives of Malaysians with a 22.8 per cent increase in weekly listeners to almost 480,000.
It has also recorded 357 million video views and 17 million interactions on social media.
Eight FM continues to strengthen its position amongst the Chinese listeners with nearly 360,000 listeners, 108 million video views and 16 million interactions on digital platforms.
MPA Chief Executive Officer Nazri Noran said that this achievement proved that Malaysians remained strong supporters of MPA brands.
"We are not just filling airtime, but trying to create meaningful moments in the daily lives of listeners. This success is from the hard work and dedication of our team," he said.
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