
Royal Welsh Show urges visitors to have fun and take care
The campaign will take place in and around Builth Wells during the week of the show and will include posters, banners and other messaging across licensed venues and public areas.
Organised by the Builth Wells Events Safety Group, the campaign aims to reduce public risk and promote a safe environment through 'creative and humorous' messaging.
Cllr Richard Church, Powys County Council's cabinet member for a safer Powys, said: "The Royal Welsh Show is a highlight in many people's calendars, and draws in tens of thousands of visitors to Builth Wells and the surrounding area every year.
"Following the launch of the Have Fun, Take Care, Stay Safe campaign in 2022, it's great to see that it's returning for this year's show as a humorous way to communicate an important message for those in and around Builth Wells during Royal Welsh Show week.
"Of course, we want our visitors to have a great time.
"It's a social occasion and a perfect opportunity to meet up with those you may not have seen for a while, but please drink and behave responsibly and look after yourselves and your friends".
Additional safety measures will include the Green Route safe walking path, a medical and wellbeing centre at Strand Hall operated by St John Ambulance Cymru, and a pop-up help point at The Groe run by Powys County Council's youth service.
Street pastors and youth workers will also be on hand to offer welfare support late into the night.
Visitors will have access to free mobile phone charging, water donated by Radnor Hills, and drug amnesty boxes at key entry points.
Aled Rhys Jones, chief executive of the Royal Welsh Agricultural Society, said: "As we look ahead to the 2025 Royal Welsh Show, we're proud to continue our strong partnership with the Builth Wells Events Safety Group.
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