Retro bag of classic sweets returns to major UK supermarket – but shoppers are all saying the same thing
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SWEET-TOOTHED shoppers can take a trip down memory lane as a popular snack launches "retro" packaging.
However, the nostalgic move has also left fans pointing out the same issue.
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Jelly Babies have launched a retro packet, giving fans a taste for nostalgia (stock image)
Credit: Getty
Jelly Babies have been a universal staple of the penny mix for decades now.
Whether your nan slipped you some on the sly or you saved up your pocket money to buy a packet of your own, every Brit is familiar with the tasty treat.
And now you can enjoy the sweets as they once were, with new retro editions available on shelves across the UK.
The bags were spotted by eager foodies and shared on the Facebook page Newfoodsuk.
Throwback snack
"New retro bag of Jelly Babies spotted at Tesco!" one social media user captioned a picture of the sweets.
The 165 gram bag features the classic design with the cartoon mascots playing on skateboards.
A banner across the bottom of the packaging identified it as a "Limited Edition Retro Bag".
The sweets were first mass produced at the end of World War One to celebrate the peace era.
In fact, they were first marketed as 'Peace Babies' before they were rebranded Jelly Babies after sugar rationing ended in 1953.
It wasn't until decades later that the larger bags were established, however the 190 gram bag was controversially cut down to just 165 grams in recent years.
Iconic 80s retro sweet RETURNS to UK supermarket shelves after a decade
Not nostalgic enough
The retro bag is priced for £1.25 and is part of a 1990s nostalgia collection at Tesco.
However, sweet-toothed fans pointed out the sweets cost considerably less during this "retro" era.
They took to the Facebook comments section to share their thoughts on the reduced weight and inflated prices.
"Let's put the prices down to the past too! And make the bag bigger," suggested one fan.
"Pity the price isn't retro," agreed another unimpressed commenter.
Histoty of Jelly Babies
A version of the sweet was first created in a sweet shop in Lancashire in 1864.
To mark the end of World War One, the sweets were launched as "Peace Babies".
Production paused during the Second World War due to wartime shortages of sugar and other ingredients.
In 1953, a new version of the sweet was launched as "Jelly Babies" with a softer jelly texture and individual baby shapes.
In 1989, each sweet was given a name and personality to appeal to children: Brilliant (red), Bubbles (yellow), Baby Bonny (pink), Boofuls (green), Bigheart (purple), and Bumper (orange).
Long regarded an iconic British confectionary, Jelly Babies are the favourites of famous figures such as the Beatles and Doctor Who, with the fourth doctor Tom Baker frequently offered the sweets on the show.
A third person pointed out that the bag of sweets is "not retro bag weight".
More on retro snacks
Meanwhile, an iconic 80s retro sweet has been spotted on shelves for just 31p.
And another popular sweets brand has recently brought back a nostalgic flavour.
Plus, B&M is selling giant tubs of a nostalgic childhood sweet for just £1.
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