NEWME launches 60-min fashion delivery in Bengaluru, plans expansion to Mumbai and Hyd
Fast fashion brand
NEWME
has launched a
60-minute fashion delivery
service in Bengaluru under its new initiative, NEWME Zip, following its 90-minute delivery pilot in Delhi-NCR, which started 6-months back.
'Gen Z is clear in what they want - style that's current, access that's instant, and experiences that feel personal,' said Sumit Jasoria, co-founder and CEO, NEWME in a chat with ETRetail.
'The overwhelming response to our pilot confirmed that
fast fashion
can't afford to be slow. With NEWMe Zip and a promise of under-60-minute delivery in Bengaluru, we're building on what worked, pushing boundaries, and setting new benchmarks in fashion-tech innovation.'
Speaking on the evolution of the initiative, Jasoria shared, 'We are in the business of fashion, where we bring new styles every single week, and that's our prime core value proposition. While fashion delivery is evolving, the market is changing and as a technology-first company, we have to also innovate to stay relevant to the consumers. And this was an initiative which we picked last year.'
NEWME is currently operating the Zip model in Bengaluru through a combination of dark stores and its own retail outlets. While the brand works with third party delivery, the company is now testing in-house riders in Bengaluru, Jasoria said.
The brand plans to expand its quick delivery offering to Hyderabad and Mumbai over the next quarter, he shared.
NEWME is currently operating 14 offline stores and plans to add 10–12 more in this year. Commenting on the brands performance, Jasoria said that the fashion retailer has reported 3x growth in the last fiscal and is targeting similar journey this year.
Quick commerce
is increasing traction in categories beyond grocery. Earlier on Tuesday, 60-minute fashion delivery startup Slikk announced that it has raised USD 10 million in a funding round led by Nexus Venture Partners and Lightspeed. Last year in December, Myntra forayed into 30-minute delivery with M-Now.
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