The power of a people-centric business model: A path to sustainable success
In today's rapidly evolving business landscape, the importance of a people-centric approach cannot be overstated.
Image: Oupa Mokoena / Independent Newspapers
As societies around the world increasingly embrace egalitarian principles, the outdated notions of top-down and hierarchical control are gradually fading into the background. At MANZI Water, we aspire to embody this shift by championing a people-centric approach that empowers local entrepreneurs and fosters community growth through a decentralized business model.
In today's rapidly evolving business landscape, the importance of a people-centric approach cannot be overstated. Recently, I had the privilege of sharing the story of MANZI Water on The Big Small Business Show, an experience that allowed me to reflect on the core principles that drive our success. Our journey is not just about providing clean drinking water; it's about empowering local entrepreneurs and fostering community growth through a decentralized business model.
At MANZI Water, we have consciously chosen to operate outside the traditional franchise framework. Instead, we have developed a purpose-built model governed by a robust License Agreement and supported by a transparent governance structure known as the Central Hub. This framework is designed to empower independent Licensees across South Africa, allowing them to thrive while ensuring the integrity of our brand.
The contrast between a top-down approach and our bottom-up, people-centric model is stark. In many corporate environments, decisions are made at the highest levels, often prioritizing profit margins over the needs of the community. This can lead to a disconnect between the business and its stakeholders, stifling innovation and limiting opportunities for local entrepreneurs. In contrast, our model places the power in the hands of individuals who are deeply rooted in their communities. By enabling local entrepreneurs to operate under clear guidelines, we create a network that is not only sustainable but also responsive to the unique challenges faced by each community.
Key to our success is the strict adherence to water quality control protocols aligned with SANS 241, ensuring that every drop of water we provide meets the highest standards. Our License Agreement outlines ethical standards that promote respect and professionalism, fostering a culture of accountability among our Licensees. This is not merely a contractual obligation; it is a commitment to uphold the values that define the MANZI Water brand.
Our approach is intentionally inclusive. The R850 per month License Fee may seem modest, but it is designed to lower barriers to entry for aspiring entrepreneurs, particularly in underserved areas where access to clean water is critical. By shifting the cost burden to operational setup and volume-based rebates, we ensure that our model supports local reinvestment and job creation. In just over two years, we have launched more than 100 outlets, created over 300 jobs, and introduced eco-friendly automated MANZI Water Refill Stations in communities that previously struggled with inconsistent municipal supply.
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What we may lack in polished marketing, we make up for in passion, resilience, and tangible impact. Our mission is not just about building a water brand; it's about creating opportunities for everyday South Africans to own and operate meaningful businesses. This is the essence of a people-centric model: it empowers individuals, fosters community growth, and prioritizes the well-being of all stakeholders.
As I reflect on our journey, I am reminded that success is not solely measured by financial metrics. It is about the lives we touch, the communities we uplift, and the sustainable practices we champion. We are not perfect, but we are accountable. We are not flashy, but we are growing, and we are here to stay.
In a world where many businesses prioritize short-term gains, I invite you to consider the long-term benefits of a people-centric approach. By investing in individuals and communities, we can create a more equitable and sustainable future for all. Together, let us build a legacy that empowers, uplifts, and transforms lives—one outlet and one community at a time.
Alfred Challis, CEO of MANZI Water
Image: supplied.
Alfred Challis, CEO of MANZI Water.
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