Airtel launches all-in-one OTT packs for prepaid users starting at Rs 279; Details here
Bharti Airtel
on Tuesday launched India's first all-in-one OTT entertainment packs for
prepaid users
, bundling access to over 25 streaming platforms, including Netflix,
JioCinema
,
Zee5
, SonyLiv, and
Airtel Xstream Play
Premium, into a single recharge.
Airtel has been rolling out a slew of prepaid and postpaid offers to lure customers as the race against Mukesh Ambani-owned
Jio
hots up in a tough Indian telecom market. Last week,
Airtel
had partnered with Google to offer Google One storage services to its postpaid services.
Bharti Airtel's shares were trading at Rs 1,848 apiece on the BSE as of 12.28 pm on Tuesday.
'Starting at an attractive introductory price of ₹279 for 1 month validity, customers will get access to a wide variety of popular streaming platforms, of value worth ₹750, making it the only telco to enable access to such a wide bouquet of OTT streaming options,' it said in a statement.
The battle between Airtel and Reliance Jio has intensified in 2025, with both telcos accounting for the bulk of India's wireless market. According to the Telecom Regulatory Authority of India (TRAI), Airtel added 1.65 million subscribers in March, the highest in the industry, bringing its user base to 386.96 million and capturing a 33.61% market share.
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Jio, while still the market leader with 465.82 million users and a 40.46% share, added fewer subscribers (686,143) in the same period. The growing gap in monthly net additions signals a shift in momentum, especially as Airtel steps up its content play.
Inside Airtel's new entertainment bundles
The newly launched prepaid packs are designed to simplify streaming access for mobile users by consolidating popular OTT platforms into one recharge. Priced at ₹279, the base pack includes subscriptions to Netflix Basic, JioCinema, Zee5, and Airtel Xstream Play Premium, valid for one month.
For users seeking more connectivity, Airtel is also offering plans that include unlimited 5G data and unlimited voice calling, bundled with the same OTT access:
₹598 for 28 days
₹1,729 for 84 days
All plans are available for direct purchase via the Airtel Xstream Play app.
Plan Summary:
Pack Type
Benefits
Validity
MRP
Direct subscription via Airtel Xstream Play App
Netflix Basic + Zee5 + JioCinema (Hotstar) + Airtel Xstream Play Premium
1 month
₹279
Prepaid Content-Only Packs (incl. 1GB data)
Netflix Basic + Zee5 + JioCinema (Hotstar) + Airtel Xstream Play Premium
1 month
₹279
Prepaid Data Bundle
Netflix Basic + Zee5 + JioCinema (Hotstar) + Airtel Xstream Play Premium + Unlimited 5G + Unlimited calls
28 days
₹598
Prepaid Data Bundle
Netflix Basic + Zee5 + JioCinema (Hotstar) + Airtel Xstream Play Premium + Unlimited 5G + Unlimited calls
84 days
₹1,729
With content spanning more than 16 languages and genres, from international titles to regional cinema, the packs aim to offer a seamless entertainment experience without the hassle of managing multiple OTT subscriptions, it said.
Strengthening prepaid with long-term plans
The OTT launch builds on Airtel's broader prepaid strategy. Recently, the company unveiled a ₹1,199 plan offering 84 days of service with 2.5GB daily data, unlimited 5G, 100 daily SMS, and an 84-day Amazon Prime Lite subscription, making it ideal for heavy streamers and remote workers.
Airtel's prepaid portfolio also includes the ₹399 Airtel Black plan, which offers up to 10Mbps broadband speeds and unlimited landline calls, with data speeds throttled post fair usage.
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