From Hello Kitty hair clip to Bulgari necklace - Zhao Lusi's comeback live proves she's still China's unstoppable 'sold-out queen'
Her composed presence and casual beauty tips quickly took the internet by storm. Her Douyin video racked up over 30 million views, and she shot to the No. 1 spot on Xiaohongshu. Within hours, every item she showcased was completely sold out, reinforcing her image not just as a popular actress - but as a powerful force in marketing and influence.
Among the trending products
A Hello Kitty hair clip that matched her stylish bob
A pastel-themed tumbler with a cute strap
A Bulgari Roma Amor necklace priced at 1.4 million yuan (~$193,000)
Even affordable items saw a surge in sales
A white AAAD dress perfect for summer
A CASEBANG x Esther Bunny phone case
A 40-yuan (~$5.50) eyebrow trimmer from Picasso
A Dyson hair straightener (2,900+ yuan)
A 15-yuan bear-ear headband
Even the packaging of a roll cake from a small bakery became a trending search.
Zhao's livestream quickly became a top trending topic on Weibo. One fan commented, "Even if she stops acting, she could easily be a top influencer or fashion CEO."
Despite her ongoing agency conflict, Zhao Lusi continues to prove her star power - not just through acting, but through her incredible influence in fashion, beauty, and online commerce.
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