05-08-2025
- Entertainment
- Time of India
From Hello Kitty hair clip to Bulgari necklace - Zhao Lusi's comeback live proves she's still China's unstoppable 'sold-out queen'
One day Zhao Lusi was at the center of a storm - the next, she was selling out beauty products. After she publicly accused Galaxy Cool Entertainment of mistreatment and financial exploitation, the internet exploded with reactions. However, instead of adding fuel to the fire, Zhao surprised everyone by reappearing on Douyin and Xiaohongshu with a breezy makeup tutorial. Her calm, composed presence amid the chaos didn't just quiet the noise - it captivated millions, cementing her status as both a trendsetter and a master of the moment.
Her composed presence and casual beauty tips quickly took the internet by storm. Her Douyin video racked up over 30 million views, and she shot to the No. 1 spot on Xiaohongshu. Within hours, every item she showcased was completely sold out, reinforcing her image not just as a popular actress - but as a powerful force in marketing and influence.
Among the trending products
A Hello Kitty hair clip that matched her stylish bob
A pastel-themed tumbler with a cute strap
A Bulgari Roma Amor necklace priced at 1.4 million yuan (~$193,000)
Even affordable items saw a surge in sales
A white AAAD dress perfect for summer
A CASEBANG x Esther Bunny phone case
A 40-yuan (~$5.50) eyebrow trimmer from Picasso
A Dyson hair straightener (2,900+ yuan)
A 15-yuan bear-ear headband
Even the packaging of a roll cake from a small bakery became a trending search.
Zhao's livestream quickly became a top trending topic on Weibo. One fan commented, "Even if she stops acting, she could easily be a top influencer or fashion CEO."
Despite her ongoing agency conflict, Zhao Lusi continues to prove her star power - not just through acting, but through her incredible influence in fashion, beauty, and online commerce.
