Bella Sun Luci Goes Global At Gulfood Exposition
CHICO, Calif., June 2, 2025 /PRNewswire/ — The Bella Sun Luci product line has expanded to new international markets, continuing its global growth showcased in Dubai at Gulfood 2025. This expansion represents a key milestone in Mooney Farms' continued global growth. From humble beginnings, the Mooney family began selling their products at farmers' markets forty years ago and is now selling internationally. The company's commitment to quality, innovation, and excellence is the key to its success. While sun-dried tomatoes are produced globally, it's Bella Sun Luci's rich, California-grown flavor that's capturing consumer attention and fueling a surge in market demand.
This dynamic expansion follows Mooney Farms' successful market entries in the Philippines, Canada, Mexico, and South America. With global demand rising for healthier, cleaner food choices, Bella Sun Luci's California sun-dried tomatoes are striking a chord with international consumers seeking bold flavor and premium quality.
Bella Sun Luci sun-dried tomatoes are gaining global attention due to the innovative approach Mooney Farms takes in crafting every jar. The process of making sun-dried tomatoes in California is different from the methods used in other countries. Traditionally, sun-dried tomatoes have an overly salty and pungent taste, often a result of salt-heavy drying techniques. In contrast, Mooney Farms uses a process that creates a naturally sweet sun-dried tomato without added salt. Bella Sun Luci tomatoes are sun-dried in California, never coated in salt, and always packed with the finest ingredients. Mooney Farms' unique technology and drying techniques continue to set its products apart in a growing global market. The result is a sun-dried tomato that's naturally flavorful, rich in antioxidants, and perfectly suited for today's health-forward kitchens.
Mooney Farms is a vertically integrated company and oversees every step of the process from seed to jar. They use the finest ingredients in all of their products. Unlike competitors who rely on gas ovens, Mooney Farms harnesses the power of the California sun, using 100% natural energy to dry their tomatoes. Our California sun-dried tomatoes are crafted with unmatched quality. Unlike many other sun-dried tomato products on the market, Bella Sun Luci sun-dried tomatoes are always packed in olive oil—never seed oils—prioritizing the health-conscious choices of today's consumers.
The brand's global growth is further fueled by the influence of social media, which has allowed Bella Sun Luci to connect with audiences around the world through recipes, nutrition tips, and culinary inspiration. On this global stage, the brand continues to gain recognition, especially among health-conscious consumers seeking clean, flavorful ingredients. Bella Sun Luci fits perfectly into this growing worldwide demand for healthier food options, offering a premium sun-dried.
Founded in 1986, Mooney Farms is a third-generation, certified woman-owned, family company rooted in quality, integrity, and family values. Mooney Farms has grown to be the premier producer of sun-dried tomatoes in olive oil in the United States. Mooney Farms is vertically integrated. The family oversees every step from seed to jar, sourcing all ingredients locally to ensure freshness and exceptional quality in every jar. Their innovation continues to meet the demands of the modern consumer, offering a cleaner, more sustainable option for today's wide variety of recipients. Mooney Farms has a 100,000 square foot facility and 200-year-old olive trees planted among rows of lavender and rosemary, which reflects the family's rich history of the Mediterranean. Its flagship product line, Bella Sun Luci, features premium California-grown and Mediterranean-inspired foods created from authentic family recipes. Bella Sun Luci's sun-dried tomatoes add genuine Mediterranean flavor to homemade appetizers, salads, sandwiches, pizzas, pasta, and more. The Bella Sun Luci line also includes a new 100% olive oil Salad Dressings, Plant-Based Tomato Jerky, Pasta Sauces, Bruschetta Spreads, Bottled Extra Virgin Olive Oil, Risotto, and Marinades. Visit BellaSunLuci.com to learn more and follow us on Instagram, Facebook, and Pinterest.
Press Contact: Abigail ThorpeMooney Farms530-899-2661pr@mooneyfarms.com
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Daily Express
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(Readers can view a YouTube video on this subject: 'Bagaimana Sigup Kampung Dihasilkan? Cara Tradisional | How To Process Tobacco'.) The origins of the North Borneo tobacco industry started with a plant of New World (Americas) origin. Tobacco was introduced to Southeast Asia in the later sixteen century when a missionary from Mexico carried seeds to the Philippines. The plant soon spread through the archipelago and by the mid-1800s 'the cultural adoption of smoking had become widespread and tobacco was planted in North Borneo south west of the Philippines. Although, in the absence of a fully-documented review of its history and organization, it rarely receives notice, a similar plantation industry also developed in what is now Sabah in the last two decades of the nineteenth century. 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The tobacco was placed inside it and the leaf was then rolled up, much like today's cigarettes. The 'daun kirai' and the tobacco provided a combined taste to the smoker. In order to have a good smoke, one would need to know what kinds of leaf and tobacco to buy. Smokers praised the tobacco's good quality if it was 'licak' or smooth when held tightly in one's palm and if the ash it produced was white and did not fall on its own. The 'daun kirai' can also be replaced by a piece of thin paper. Despite this substantial difference, this kind of hand-made cigarette continued to be known as 'sigup'. US' first tariff regime destroyed North Borneo's tobacco sector IT was the United States' first tariff regime that brought down North Borneo's tobacco industry. In 1892 with the introduction of the United States President William McKinley's tariff (idolised by Donald Trump as an exemplar for his economic policy, who renamed a mountain after this president), the United States which was the chief importer of cigar tobacco, decided to protect its homegrown tobacco industry. This resulted in a sharp drop in demand for North Borneo tobacco, and a further drop in prices. Prior to this period of decline, tobacco planting had given the North Borneo Chartered Company a new lease of life. It stimulated the economy as a whole and led to an improvement in the financial resources of the North Borneo Company. From a company which was operating with losses since its inception in 1881, it was able to generate sufficient income from 1890 to cover its expenditures. It was due to tobacco's contribution that the company was able to pay its first dividends to its shareholders. In 1890, tobacco exports accounted for about 30 per cent of North Borneo's total exports, and this increased steadily to 50 per cent in 1891 and 60 per cent from 1892 onwards. As a consequence of the demand for labour by tobacco estates, an influx of Chinese and later, Javanese immigrants to Sabah changed the demography of the state. The tobacco boom was short-lived. By 1892, tobacco estates were beginning to experience difficulties. The rapid development of the crop in South-East Asia had resulted in shortage of skilled planters and supporting staff. Being new to the industry, the companies in North Borneo had to rely on the 'rejects' of the more established companies in Deli, Sumatra. This resulted in a decline in production quality. But it was the economic depression of the early 1890s which stalled the growth of the industry in Sabah. As most of the companies were new, they were in constant need of funds. 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Sanders, a tobacco planter from Deli in Sumatra, was enlisted to explore the area south of the Marudu Bay at Bandau, Bongon and Bengkoka River in order to determine their suitability for the planting of tobacco. The company had acquired a land concession of 40,000 acres (16,000ha) in 1882. The first experiment was carried out by Sanders at the Suanlamba River near Sandakan as a project of the North Borneo-China Land Farming Company, a Chinese-European joint venture company that was floated in Shanghai. Thus, North Borneo had a business connection with Shanghai, China, in the 1880s. In 1884, the first bale of tobacco was dispatched to tobacco dealers in London and Amsterdam where it made an impact as comparable in quality to the Sumatran tobacco leaf. The wars in the 20th century ending with WWII closed down most of these companies and tobacco was replaced by rubber after rubber prices soared during the Korean War in the 1950s. 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