Latest news with #Gulfood2025
Mid East Info
07-05-2025
- Business
- Mid East Info
Dubai International Chamber attracts 53 companies from across the globe to Dubai during Q1 2025, achieving year-over-year growth of 39%
• H.E. Sultan Ahmed bin Sulayem: 'We are continuing to strengthen our efforts to attract foreign direct investment to Dubai and showcase the emirate's competitive advantages and wide range of opportunities for companies and investors from across the globe.' • The chamber achieved 120% year-over-year (YoY) growth in the number of multinational companies attracted to Dubai during Q1 2025. • During the same period, the chamber attracted 42 small and medium-sized enterprises (SMEs) to Dubai, representing YoY growth of 27%. Dubai, UAE – Dubai International Chamber, one of the three chambers operating under Dubai Chambers, has announced details of its key achievements during the first quarter of 2025. Throughout the three-month period, the chamber has continued to play a pivotal role in attracting foreign direct investment to the emirate and cementing Dubai's position as a leading global business destination. Dubai International Chamber successfully attracted 53 companies to Dubai during Q1 2025, representing a 39% increase compared to 38 companies attracted in Q1 2024. These included 11 multinational companies (MNCs), marking a 120% increase over the five attracted in Q1 2024. Meanwhile, 42 small and medium-sized enterprises (SMEs) were attracted during Q1 2025, representing YoY growth of 27% compared to the 33 attracted during the same period last year. His Excellency Sultan Ahmed bin Sulayem, Chairman of Dubai International Chamber, stated: 'We are continuing to strengthen our efforts to attract foreign direct investment to Dubai and showcase the emirate's competitive advantages and wide range of opportunities for companies and investors from across the globe.' His Excellency added: 'Dubai International Chamber's network of international offices plays a vital role in strengthening Dubai's global investment appeal by attracting businesses from around the world. These companies are leveraging Dubai's competitive advantages to accelerate their local and international expansion, further strengthening the emirate's status as a leading global hub for trade and investments.' As part of its activities during the first quarter, Dubai International Chamber hosted a high-level business networking event on the sidelines of Gulfood 2025. The event was attended by 415 representatives from leading local and international companies in the food and beverage sector. The session offered insights into the latest data and trends shaping the UAE's food industry and highlighted Dubai's strategic role as a global centre for food trade and production.
Mid East Info
22-04-2025
- Business
- Mid East Info
Gorilla Energy Names Global Beverage Veteran Ahmed Elafifi as CEO With a Track Record at Coca-Cola and Red Bull, Elafifi to Lead Gorilla Energy's Next Phase of Global Growth and Cultural Relevance
Dubai, UAE – [April 22, 2025] – Gorilla Energy, one of the world's fastest-growing energy drink brands, today announced the appointment of Ahmed Elafifi as its new Chief Executive Officer (CEO). With more than 30 years of experience building some of the beverage industry's most iconic brands—including Coca-Cola, Monster, Burn, and Red Bull—Elafifi is set to lead Gorilla's next phase of bold expansion and brand evolution. With operations spanning 29 countries, a strong #1 market position in three key energy drink markets in Asia and a sales trajectory approaching one billion cans, Gorilla is well-positioned to become one of the top five global energy drink brands by capturing revenue opportunities in the energy drinks market which is projected to grow by over $10 billion till 2030. Under Elafifi's leadership, the company will double down on its presence across key markets in North America, Asia, and the Middle East, and continue to push boundaries with new product innovation and culturally driven marketing. 'I joined Gorilla to build a fresh, global energy drink and lifestyle brand for a generation that refuses to settle for the same old choices,' said Ahmed Elafifi, CEO of Gorilla Energy. 'Every one of us is on a journey to define who we are—and Gorilla Energy powers that instinct to break away, try new things, and go all in on what makes us unique.' Earlier this year, Gorilla Energy made waves with the launch of Gorilla 'Ultimate', a new proprietary energy blend revealed at Gulfood 2025—a key milestone as the brand prepares to scale up production with a new facility and strengthen its innovation pipeline. Its leadership and marketing teams operate out of Dubai and Los Angeles, with the company intentionally keeping its structure agile, fast-moving, and free from corporate bureaucracy. 'We're not trying to be like the legacy brands—we're building something different,' Elafifi added. 'We believe in authenticity, creativity, and real impact. Our job is to fuel ambition and self-expression, not dictate lifestyles. That's how we'll continue earning the trust of today's consumers.' With roots in New York and fast-growing presence in over 29 countries, Gorilla Energy is building a community—not just a brand. Its positioning is unapologetically raw, creative, and unfiltered, tapping into sports, music, fashion, and everyday hustle culture. Under Elafifi's leadership, the company will continue to expand in key markets around the World. 'We are thrilled to have Ahmed joining Gorilla Energy. Ahmed has a unique ability to foster an entrepreneurial, fast-paced, adaptable culture while bringing much-needed structure to the team as we continue to expand internationally. Ahmed's tremendous experience, his authenticity, and his innate ability to think outside the box and do things differently make him the ideal candidate to lead Gorilla Energy into the future,' stated Gleb Lifschitz, Co-founder, Gorilla Energy. A Proven Visionary with Global Perspective Elafifi brings a rare combination of corporate expertise and entrepreneurial grit. He has led market breakthroughs at Coca-Cola—including the successful regional launches of Monster and Burn—and oversaw Red Bull's entry into more than 50 countries, helping shape its status as a cultural icon. At Coca-Cola HBC Egypt, he turned around a challenging business into a EGP26 billion success story, secured $100 million in sustainability funding, and delivered record growth. He also founded TranQuini, one of the world's first relaxation beverage brands, launched in over 40 countries—a testament to his ability to predict and create new categories. At Red Bull, Elafifi was a key player in its global expansion, leading the brand's entry into 50+ markets and strengthening its dominance in extreme sports partnerships and cultural marketing. His leadership contributed to several billion Euros in exports for Austria, earning him Austrian citizenship in recognition of his contributions. A global citizen who has lived in 10 countries and led businesses in more than 70, Elafifi blends global perspective with local insight. He holds executive education credentials from IMD, Wharton, and Goizueta Business School, and remains passionate about creating social and economic value through business. His leadership will be key to cementing Gorilla's position as a truly global lifestyle brand with strong regional roots. ENDS About Gorilla Energy Gorilla Energy was born in New York City over 15 years ago and has since grown into a bold, fast-moving brand that is now available in 29 countries, with headquarters in Los Angeles and Dubai. The company is rapidly expanding in USA, the Middle East and Asia. Gorilla delivers great-tasting energy drinks packed with functional benefits, fueling the next generation of doers, creators, and risk-takers. With bold flavors, natural caffeine, and no artificial colors or flavors, Gorilla Energy provides the ultimate energy boost for those who refuse to settle. For more information, please visit For media inquiries, please contact: Mohammed Elbatta Fekra Communications E: T: +971.55.5542678
Zawya
22-04-2025
- Business
- Zawya
Gorilla Energy names Global Beverage Veteran Ahmed Elafifi as CEO
Dubai, UAE – Gorilla Energy, one of the world's fastest-growing energy drink brands, today announced the appointment of Ahmed Elafifi as its new Chief Executive Officer (CEO). With more than 30 years of experience building some of the beverage industry's most iconic brands—including Coca-Cola, Monster, Burn, and Red Bull—Elafifi is set to lead Gorilla's next phase of bold expansion and brand evolution. With operations spanning 29 countries, a strong #1 market position in three key energy drink markets in Asia and a sales trajectory approaching one billion cans, Gorilla is well-positioned to become one of the top five global energy drink brands by capturing revenue opportunities in the energy drinks market which is projected to grow by over $10 billion till 2030. Under Elafifi's leadership, the company will double down on its presence across key markets in North America, Asia, and the Middle East, and continue to push boundaries with new product innovation and culturally driven marketing. 'I joined Gorilla to build a fresh, global energy drink and lifestyle brand for a generation that refuses to settle for the same old choices,' said Ahmed Elafifi, CEO of Gorilla Energy. 'Every one of us is on a journey to define who we are—and Gorilla Energy powers that instinct to break away, try new things, and go all in on what makes us unique.' Earlier this year, Gorilla Energy made waves with the launch of Gorilla 'Ultimate', a new proprietary energy blend revealed at Gulfood 2025 —a key milestone as the brand prepares to scale up production with a new facility and strengthen its innovation pipeline. Its leadership and marketing teams operate out of Dubai and Los Angeles, with the company intentionally keeping its structure agile, fast-moving, and free from corporate bureaucracy. 'We're not trying to be like the legacy brands—we're building something different,' Elafifi added. 'We believe in authenticity, creativity, and real impact. Our job is to fuel ambition and self-expression, not dictate lifestyles. That's how we'll continue earning the trust of today's consumers.' With roots in New York and fast-growing presence in over 29 countries, Gorilla Energy is building a community—not just a brand. Its positioning is unapologetically raw, creative, and unfiltered, tapping into sports, music, fashion, and everyday hustle culture. Under Elafifi's leadership, the company will continue to expand in key markets around the World. "We are thrilled to have Ahmed joining Gorilla Energy. Ahmed has a unique ability to foster an entrepreneurial, fast-paced, adaptable culture while bringing much-needed structure to the team as we continue to expand internationally. Ahmed's tremendous experience, his authenticity, and his innate ability to think outside the box and do things differently make him the ideal candidate to lead Gorilla Energy into the future," stated Gleb Lifschitz, Co-founder, Gorilla Energy. A Proven Visionary with Global Perspective Elafifi brings a rare combination of corporate expertise and entrepreneurial grit. He has led market breakthroughs at Coca-Cola—including the successful regional launches of Monster and Burn —and oversaw Red Bull's entry into more than 50 countries, helping shape its status as a cultural icon. At Coca-Cola HBC Egypt, he turned around a challenging business into a EGP26 billion success story, secured $100 million in sustainability funding, and delivered record growth. He also founded TranQuini, one of the world's first relaxation beverage brands, launched in over 40 countries—a testament to his ability to predict and create new categories. At Red Bull, Elafifi was a key player in its global expansion, leading the brand's entry into 50+ markets and strengthening its dominance in extreme sports partnerships and cultural marketing. His leadership contributed to several billion Euros in exports for Austria, earning him Austrian citizenship in recognition of his contributions. A global citizen who has lived in 10 countries and led businesses in more than 70, Elafifi blends global perspective with local insight. He holds executive education credentials from IMD, Wharton, and Goizueta Business School, and remains passionate about creating social and economic value through business. His leadership will be key to cementing Gorilla's position as a truly global lifestyle brand with strong regional roots. About Gorilla Energy Gorilla Energy was born in New York City over 15 years ago and has since grown into a bold, fast-moving brand that is now available in 29 countries, with headquarters in Los Angeles and Dubai. The company is rapidly expanding in USA, the Middle East and Asia. Gorilla delivers great-tasting energy drinks packed with functional benefits, fueling the next generation of doers, creators, and risk-takers. With bold flavors, natural caffeine, and no artificial colors or flavors, Gorilla Energy provides the ultimate energy boost for those who refuse to settle.
Associated Press
03-03-2025
- Business
- Associated Press
Agthia Unveils New Products, Seals Strategic Partnerships & Wins Sustainability Award at Gulfood 2025
Agthia Unveils New Products, Seals Strategic Partnerships & Wins Sustainability Award at Gulfood 2025 'We see Gulfood as more than an industry event; it's a pulse check on the future of food' — Alan Smith AGTHIA GROUP, ABU DHABI, ABU DHABI, UNITED ARAB EMIRATES, March 3, 2025 / / -- Agthia Group, one of the region's leading food and beverage companies, marked its participation at the 30th edition of Gulfood 2025, held at Dubai World Trade Centre from February 17-21. With Agthia's expanding global reach, now spanning 67 markets across the Middle East, Asia, Europe, and the Americas, the Group showcased its diverse portfolio of over 35 brands, which continues to resonate with consumers seeking innovation and quality. As part of its ongoing commitment to product development, Agthia has also introduced two new variants under its Grand Mills brand: Patent Flour All Purpose, catering to a wide range of baking applications, and, Multigrain Atta, a nutritious blend of nine grains designed to support healthier lifestyles. Agthia also announced its partnership with Reliance Consumer Products to bring Campa Cola to the UAE, tapping into the strong nostalgia the brand holds for many, particularly the Indian expatriate community, while also appealing to local consumers. This collaboration enhances Agthia's diverse beverage portfolio and reinforces its market leadership in the region. Leveraging its extensive distribution network and industry expertise, Agthia aims to reintroduce Campa Cola to a new generation of consumers in the UAE. Agthia's industry leadership was further recognized with DNATA's 'Supplier of the Year 2025' award in the 'Most Sustainable Supplier' category. This accolade celebrates Agthia's contribution to Air Arabia through its supply of Al Ain rPET water bottles, showcasing the Group's commitment to integrating sustainability into its operations. Speaking about Agthia's participation at Gulfood 2025, Alan Smith Agthia's Chief Executive Officer, remarked: 'We see Gulfood as more than an industry event; it's a pulse check on the future of food. The F&B sector is undergoing a shift, shaped by changing consumer habits and new market realities. As an ambitious company, we embrace this evolution with a clear focus - building brands that stand the test of time, creating value through strategic partnerships, and ensuring our product portfolio continues to set new benchmarks in quality and experience. The future of food is being shaped today, and we are here to lead that conversation.' He also delivered a keynote address at the Gulfood CEO Summit, outlining the company's strategic direction in an increasingly dynamic F&B landscape. Highlighting the company's agility in responding to shifting consumer expectations, Smith reinforced Agthia's role in shaping the industry's future—leveraging its diverse portfolio, strategic partnerships, and market insights to deliver long-term value for consumers and stakeholders alike. In line with the UAE Government's declaration of 2025 as the 'Year of Community,' Agthia Group will donate all remaining food items from its Gulfood participation to local charities. This initiative reflects the Group's commitment to making a meaningful impact in the communities it serves. -End- About Agthia Agthia Group PJSC is a leading Abu Dhabi-based food and beverage company. Established in 2004, the Company is listed on the Abu Dhabi Securities Exchange (ADX) and has the symbol 'AGTHIA'. Agthia Group PJSC is part of ADQ, one of the region's largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi's diversified economy. The Group's assets are located in the UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan. Agthia offers a world-class portfolio of integrated businesses providing high-quality and trusted food and beverage products for consumers across the UAE, GCC, Turkey, the wider Middle East, South America and Asia. More than 12,000 employees are engaged in the manufacturing, distribution, and marketing of various products in categories such as Water & Food (Al Ain Water, Al Bayan, Alpin Natural Spring Water, VOSS, Al Ain Food & Trading Items); Snacking (Al Foah, Al Faysal Bakery & Sweets, BMB, Abu Auf); Protein and Frozen (Nabil Foods, Atyab, Al Ain Frozen Vegetables); and Agri-Business (Grand Mills, Agrivita). For media requests, please contact: Mohamed Rashaad - Media Relations Director, Influence Communications Mohamed Rashad Influence Group +20 1118134697
Zawya
25-02-2025
- Business
- Zawya
UK showcases the best of British food and drink at Taste of Dubai and Gulfood 2025
Last week, the UK Government's GREAT Campaign delivered exciting activations at two of the region's notable food and beverage events – Taste of Dubai and Gulfood 2025 – highlighting the UK's contribution to quality, innovation and sustainability in the food and drink sector. TASTE OF DUBAI: A TASTE OF UK SHOWCASE At Taste of Dubai, the 'Taste of the UK' stand provided festivalgoers with an immersive experience of British gastronomy. Featuring a curated selection of premium British and Northern Irish products, the stand highlighted the UK's world-class food and drink heritage, from award-winning artisanal snacks, products and drinks. Canape tasting and live mixology demonstrations showcased the versatility of British ingredients, with dishes and mixed drinks inspired by the UK's diverse culinary landscape. Visitors were treated to canapes made by the renowned Chef Russell Impiazzi that incorporated Scottish salmon, Welsh yoghurt from Rachel's Organic and White's oats and much more. These flavoursome bites demonstrated the versatility and quality of UK produce, while inspiring visitors to experiment with these exceptional ingredients at home. Cocktail samples were served to represent the four nations of the UK, AU Vodka from Wales, Chapel Down English Sparkling Wine from England, The Botanist Gin from Scotland and Bushmills Whiskey from Northern Ireland, all kindly donated by drinks distributor African & Eastern. GULFOOD 2025: STRENGTHENING UK-GCC TRADE TIES Building on Taste of Dubai success, the GREAT Campaign amplified the UK's presence at Gulfood 2025, the world's largest annual F&B trade exhibition. The UK Government pavilion hosted a dynamic lineup of over 20 UK businesses, spanning heritage brands and emerging disruptors in the food and drink industry. National pavilions for Wales, Scotland, and Northern Ireland further underscored the depth and diversity of UK products available to the region. UK exhibitors engaged with key GCC buyers, distributors, and retailers, exploring opportunities to expand market access and strengthen trade ties. The UK and GCC are currently negotiating a Free Trade Agreement (FTA) that could significantly enhance UK food and drink exports by reducing tariffs on key products such as cereals, chocolate, and baking goods, making them more accessible and cost-effective for consumers in the region. Santander UK were the UK Government's Official Partner for Gulfood 2025 and talking about the support Monika Kemp, Country Specialist UAE & Australia said, 'We were pleased to attend Gulfood this year, as part of our ongoing partnership with the Department for Business & Trade, helping boost international growth for UK businesses. 'The food and drink sector is important to us all and, our global connectivity means that we can introduce businesses to the people they need to know. Whether they're just setting out on their international journey or are an established multinational, we're here to support every step of the way.' With the GCC market's increasing appetite for premium and sustainable food products, the UK Government's strategic participation at both Taste of Dubai and Gulfood has further solidified its trade relationships in the region. The UK food and drink sector, valued at £146.7 billion and supporting 4.2 million jobs, continues to be a key global player, with the GCC serving as a vital export market. Natalie Best-Garrett at the British Embassy in the UAE, added, 'We would like to thank our official Gulfood partner Santander UK and all of our supporters from UK food and drink sector, from producers to buyers and distributors. We've had numerous businesses donating their products so we can showcase them on the international stage at these events in Dubai, and we are very grateful. 'The UK's presence at Taste of Dubai and Gulfood 2025 reflects our commitment to strengthening trade ties with the GCC and showcasing the very best of British food and drink. 'The demand for premium, high-quality, and sustainably produced food is growing rapidly across the region, and UK producers are well-positioned to meet this demand. Through the GREAT campaign, we are reinforcing the UK's leadership in food innovation, sustainability, and excellence, ensuring that British products continue to be a preferred choice for consumers and businesses in the Gulf.' The GREAT Campaign remains committed to supporting UK businesses in expanding their international footprint, reinforcing the UK's position as a trusted supplier of high-quality food and drink products worldwide. For more information on the GREAT Food & Drink campaign in the UAE visit Follow on social media @greatbritishfood #GREATBritishFood Full list of sponsors and partners: Taste of Dubai 2025 African & Eastern Au Vodka Belvoir Farm Bonds of London Borna Burren Balsamics Bushmills Castle Dairies Chapel Down Dosha Drooly Folkington's Golden Hooves Halen Môn Harvey & Brockless Hilltop Honey Pro Hydrate Joe & Seph Kan-nrg London Tea Exchange Mornflake Oats Mr Filbert's Mowi Pep & Lekker Rachel's Organic RoniB's Kitchen The Botanist The British Hamper Company The Fine Cheese Co Unrooted Walker's White's Welsh Lady Preserves Gulfood 2025 Santander UK Hybu Cig Cymru, Meat Promotion Wales Rachel's Organic Halen Môn Hilltop Honey Mowi JK Thomson White's Mornflake Agriculture and Horticulture Development Board Harvey & Brockless Burren Balsamics Castle Dairies Seafood Scotland Golden Hooves Santander UK Santander UK was the UK Government's Official Partner for Gulfood 2025. Santander had representatives at the UK stand to talk about the ways the bank help boosts international growth for UK businesses. For more information visit: Moving into international markets | Santander Corporate and Commercial Banking GREAT Campaign The GREAT Food and Drink Campaign brings the best of the UK's exceptional food and drink produce to consumers across the globe. From Scottish salmon and English sparkling wine, Welsh Lamb to Northern Irish gin, our food is recognised at home and abroad for its great taste and high quality. In the UK, we often do things a little differently. British producers aren't afraid to push boundaries and adapt to diverse audiences and changing tastes. But it's not all about the next best thing, we do the classics well too. This uniquely British blend of the old and the new is driving international demand, with UK food and drink exported to 220 countries and territories across the globe.
