Palm Tree Festival to Debut in St. Tropez With Headliners A$AP Rocky & Swedish House Mafia
Palm Tree Festival is touching down in France this summer.
The festival, produced by Kygo's Palm Tree Crew, will throw its first St. Tropez edition on July 26. The show on the French Riviera will be headlined by A$AP Rocky and Swedish House Mafia, with the lineup also featuring Sammy Virji, Cassian, Cruz, Lubo Hang, Xandra and Roman Cleiss. Tickets for the event go on sale this Friday, May 16.
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Previous editions of Palm Tree Festival have happened in a laundry list of high-end locations including Hawaii, Australia, Aspen, Lake Tahoe and the Hamptons. Event organizers note that additional European editions of the event will be announced 'soon.'
'As we continue to grow Palm Tree Music Festival globally, St. Tropez marks a monumental step in our expansion into Europe,' says Myles Shear, the co-founder of Palm Tree Crew and Kygo's longtime manager. 'We're bringing the best of Palm Tree Crew — music, travel, and entertainment — to one of the most beautiful destinations in the world, and kicking off what's to be an amazing European run.'
In addition to Palm Tree Festival, Kygo and Shear also opened a brick and mortar Palm Tree Club in Miami late last year, with both the festival and the resort further establishing the duo's vision of Palm Tree Club as a lifestyle brand. In 2022, the pair told Billboard about how they're basing this model on Jimmy Buffett's Margaritaville empire of music, bars, resorts and events.
'He created so many areas where [his fans] can come together — it doesn't even need to be at his shows. It can be at his hotel or a Margaritaville bar,' Kygo said of Buffet. 'That's what we're trying to create: something that's bigger than the music. A community, a movement.'
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