Connor McDavid's wife Lauren Kyle gives sneak peek into her bar, furniture, and fashion ventures ahead of Edmonton launch
Lauren Kyle's fashion brand makes a playoff-season splash (Image via Instagram)
Lauren Kyle, wife of Edmonton Oilers superstar Connor McDavid, is proving she's more than just a hockey WAG. The interior designer and entrepreneur is preparing to unveil her newest business ventures in the heart of Edmonton—combining a trendy bar concept, a high-end furniture brand, and her growing fashion label under one stylish umbrella.
KYLE & CO
,
Trove Living
, and
Bar Trove
set to redefine downtown Edmonton's social and design scene
Lauren's latest project is housed in the historic Canada Permanent Building and is shaping up to be a landmark space for local creatives, design lovers, and nightlife enthusiasts. On Friday, she shared a series of Instagram Stories showing the finishing touches being made outside the venue. One photo captured a rainbow arcing above the iconic Hotel Macdonald, perfectly framing the newly installed signage: 'KYLE & CO, TROVE LIVING, and BAR TROVE.
'
In one of her captions, she wrote: 'The most insane day setting up Trove but we can see the light at the end of the tunnel.' The energy around the launch is building, especially as Kyle hosted close friends at the space, including Rachel Gagner (wife of ex-Oiler Sam Gagner) and Sami Punzo, partner of Connor Schlichting. 'Back with the girls,' Rachel captioned a story that Lauren later reposted.
From design to western wear: Lauren's fashion brand makes a playoff-season splash
Beyond interiors and hospitality, Lauren has also been growing her sportswear label, Sports Club Atelier.
Earlier this month, she dropped The Foundry Collection—a Western-inspired fashion line in collaboration with the Oilers. Shot on a rustic ranch, the behind-the-scenes imagery from the shoot included Lauren guiding horses, modeling jackets next to vintage trucks, and orchestrating lighting setups with her creative team.
'BTS from our latest @sportsclubatelier launch!' she captioned one post. The $1,833 collection includes standout items like the Cognac Orange Modern Rancher Jacket ($498) and Cream Canvas Utilitarian Jacket ($329), alongside Oilers-colored crewnecks, hats, barrettes, and socks.
Also Read:
Wayne Gretzky's daughter Paulina Gretzky stuns Instagram fans with bold topless photo and heartfelt support for husband Dustin Johnson
With a lifestyle empire spanning bars, luxury furniture, and fashion, Lauren Kyle is not just carving her own identity—she's turning Edmonton's creative scene into her canvas.
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