25 Helpful Target Products For People Who Think They Suck At Makeup

Buzz Feed

01-05-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Dial back your beauty regime to "easy peasy mode" with these helpful tools.
1. A creamy, effortlessly buildable L'Oreal Paris eyeshadow stick available in eight universally complementary neutral colors that work well with everything in your wardrobe. No brushes, no stress, just instant eye magic.
Target
Promising review:"Finally found a great eyeshadow stick. Super easy application, pretty and buildable colors, feels creamy going on and never gets caked." — K
2. An Honest Beauty mascara and lash primer in one because no, you do not suck at applying mascara — you just need a good primer to set the stage. This double-duty wonder lifts, separates, and adds volume like a total pro, giving you lashes that go whoosh without the clumps.
Target
Promising review:"This is better than any department store mascara I've ever tried, and I've tried a lot. The primer helps lengthen and it stays put. And the safe ingredients make this an even better choice." — Erin
Price: $24.49
3. A NUDESTIX dewy blush stick if you're in the market for an ultra-blendable, creamy lil' cutie you can toss in your purse or pocket for touchups on the fly. It's basically your cheeks' BFF, as it's always down to make you look effortlessly flushed (in the best way).
Target
Promising review:"Glides on easily and blends to perfection!" — Natalie
Price: $35 (available in five shades)
4. A Tarte Shape Tape concealer, aka the stuff of under-eye legend. This lil' miracle worker brightens, smooths, and covers, turning "I didn't sleep" into " I woke up like this." One swipe and your blemishes won't know what hit 'em. Trust me, your dark circles are shaking.
5. An E.l.f. Pout Clout lip plumping pen if you personally find the whole process of lining your lips and then applying lipstick super intimidating (honestly, same). This little pen is the shortcut to juicy, plump lips, delivering a hint of color, a touch of cooling tingle, and a whole lotta confidence.
Target
6. Or a tinted lip oil for when you want that I woke up like this hydrated glow on your lips. No liner, no mirror, no problem. It's the easiest way to fake effort while feeling fancy.
Target
7. A conditioning brow gel if your arches need a little extra love to stay bold, fluffy, and perfectly in place all day. Think of it as the magic wand they so deserve... plus it's great for no (or minimal) makeup days.
Target
8. A waterproof Stila all-day liquid eyeliner with a fine, flexible tip so you can easily draw a wing sharp enough to cut through the drama and stay *chef's kiss* from sunrise to sunset (and maybe even beyond). This is one of the best eyeliners I've ever tried and is great for practicing since it's easily removable.
9. And, of course, a trusty pack of Neutrogena makeup-removing wipes to do quick cleanup while perfecting your technique. Getting better at makeup is all about practice and the willingness to get creative and make "mistakes!" I love these as they're super gentle on my skin and leave me feeling fresh as a daisy.
Target
Promising review:"Neutrogena face wipes are great for gently removing eye makeup. I also like how cool and smooth they feel in your face as a 'wake up' in the morning." — Rozzi
10. A BB cream with SPF 42, which I *adore* and use nearly every time I get ready. It helps protect skin from the sun, blends so freakin' well, and eliminates the need for applying primer and foundation. My makeup routine got 10x easier once I started using this.
Target
Promising review:"I really love how this melts into my skin and blurs imperfections. I have combination oily skin with some redness and uneven spots but a few pumps of this makes my skin look more even and refreshed. It is not greasy looking when it dries, perfect for my oily skin. I love the added spf. I wear this daily alone or under makeup. I feel like it lasts throughout the day." — Arose97
11. A four-piece essential collection makeup brush set for a starter kit that blends beautifully and, as a bonus, looks super chic on your vanity.
Target
This four-piece set includes a foundation, concealer, blush, and fan brush.
12. And, of course, a makeup brush cleansing shampoo because it's so important to wash your brushes at least once a week (yes, even the one you swear you only use 'a little'). Think of it as self-care for your tools because clean brushes = clearer skin and smoother blends.
Target
Promising review:"Love how easy it is to use and how clean it gets my makeup brushes. I spent a bit more on makeup brushes and wanted to keep them clean. This soap exceeds my expectations!" — natr
13. A Nyx setting spray because half the battle of nailing that stunning makeup look is making sure it sticks the landing. This lil' mist locks it all in — no melting, no creasing, just your glam staying put from morning coffee to midnight karaoke.
Target
14. An E.l.f. face sponge for super smooth liquid and cream makeup application. This lil' powerhouse is an essential for everyone's makeup tool kit, as it blends to absolute perfection with no streaking or need for a blending brush. Just be sure to clean it regularly.
Target
15. A portable Versed bronzer stick — it blends out in seconds and gives you that sun-kissed glow without you needing a single brush (or a minute spent in front of a UV ray). It's perfect for a quick makeup routine that's as chill as your fave iced coffee order.
16. A Stila liquid glitter eyeshadow to wear on its own or swipe over a base eyeshadow color. It glides on like a dream, dries fast, and basically turns your lids into disco balls. ✨
Target
Promising review:"Pop of glittery color for your eyelids. I like that the applicator gives you the control to use as little or more shadow. Dries quickly and is buildable. Happy with the shimmer, too." — Julie
17. An eye-catching ColourPop mascara if you want to start experimenting with color. Vibrant mascara is one of the easiest ways to shake up your look, and it requires zero pro skills to pull off. Plus, you can layer it over black or brown mascara for some bonus color.
Target
Promising review:"Such a pigmented blue mascara. Doesn't weigh down lashes. I love it!" — Han
19. Or my personal holy grail: a ColourPop super shock highlighter that I simply swipe along my cheekbones with my fingers after applying my BB cream and bronzer, leaving behind a highly pigmented glow. You can use it as eyeshadow and in your inner corners, too. What a winner.
Target, BuzzFeed / Julia Lynn Rubin
20. A vanilla shea butter lip scrub to gently exfoliate your smackers so they aren't chapped. Your lipstick and lip gloss will now apply evenly and last even longer. Kisses to that.
Target
21. A moonstone SOL Body x ColourPop body glitter oil so you can dazzle in the sunlight like the radiant celestial being you are, no challenging makeup techniques required. Just dab, blend, and sparkle on.
Target
22. A moisturizing Evian facial spray to revive and refresh your look (and gorgeous face) throughout the day and remove the cakey finish that's making your makeup look a little flat. Think of it as your portable tropical mist minus the humidity.
Target
Promising review:"Love this for layering extra hydration between skincare layers. Adds more water for products with humectants to grab and pull into dehydrated skin. The spray is so even and fine, can't be replicated even with the second best spray or mist bottle on the market. Great to refresh hydration when wearing makeup." — Sweet healthy
23. A Morphe setting powder perfect for quick touchups or "baking" your foundation, which is essentially the makeup equivalent of slow-cooking your face to flawlessness. Just a light dusting keeps everything matte, locked in, and selfie-ready for hours.
Target
Here's a quick tutorial on TikTok from Morphe if you're new to the process!
Promising review:"Was very skeptical about using this powder since it's so highly rated, but I can definitely see the hype. There were no camera flashbacks on any pictures I took. Definitely would buy the travel version in my purse for any touchups." — Vivian
Price: $15 (available in two colors)
24. An Anastasia Beverly Hills contour stick for when you want cheekbones sharp enough to slice through awkward small talk. This sleek little stick sculpts like magic and slips easily into your bag for on-the-go glam.
Target
Price: $32 (available in four shades)
25. And a Milani eyeshadow primer if you *really* want those coveted colors in your palettes to POP against your lids and last as long as humanly possible. This right here is the secret.
Target
Promising review:"Amazing product!! I love it so much! My eyeshadow and eyeliner stay on all day." — Adri
Price: $8.99
Reviews have been edited for length and/or clarity.