We Tried $264 Of e.l.f. Cosmetics Products & Here Are Our Honest Thoughts
e.l.f. Cosmetics has come a long way as a brand. As a pioneer in affordable beauty, it has always been a trusted training ground for people who wanted to experiment with makeup without breaking the bank. Many of us still remember the days of blush sticks and eye shadow palettes you could grab for under five dollars. Somewhere along the way, the brand has evolved from our go-to for cheap makeup in a pinch to a well-respected source for products that offer impressive quality for the price tag.
Just look up e.l.f. on TikTok and you will be inundated with effusive praise for the brand's 'dupes', which provide staggeringly similar versions of mega-popular makeup products for a fraction of the cost. Some recent viral bangers include the Halo Glow Liquid Filter (the more affordable twin to Charlotte Tilbury's Hollywood Flawless Filter) and the Glow Reviver Lip Oil, which gives Dior's $65 version a run for its money at a mere $18. Ahead, our editors have tested the brand's buzziest recent makeup and skincare drops, along with longtime favourites, to see which of them are deserving of a spot in your beauty bag.
At Refinery29, we're here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
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Refinery29
2 hours ago
- Refinery29
Blurring Is The New Matte — & It's Summer's Softest Makeup Trend
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. It doesn't seem like that long ago that our feeds were flooded with images of hyper-glowy skin that looked fresh (but never sweaty), with a healthy sheen. (Dewy makeup got so big, it even permeated pop culture; 'my skin is gleamin,'' whisper-sang Ariana Grande in 2019's '7 rings.') Glow was the antithesis of the 'Instaglam' look that predated it in the mid-2010s; think heavy highlight and contour, a full-coverage base, and bold, matte lipstick. But if there's one thing we can count on, it's that trends come, go…and find a way of coming back again. And sure enough, one word has been popping up everywhere in beauty launches lately: Blur. It's not quite matte, but not quite glowy either. The blurred makeup trend occupies an interesting place between dualities that seems to be striking a chord these days. It delivers all the luminosity of dewy makeup with the diffused velvetiness of ultra-matte glam. 'The trend seems to be gaining momentum in response to the sharp makeup looks that have dominated social media for years,' makeup artist and Sephora Beauty Director David Razzano tells Refinery29. 'Bold black cat eyeliner, graphic eyeshadow, intense contouring, and ultra-defined lip lines are beginning to feel a bit dated and overdone.' In comparison, 'blurred' makeup has a 'fresh, effortless vibe,' per Razzano, that lends the skin a 'filtered,' poreless effect. (I never thought I'd say this, but was Maybelline Dream Matte of its time?) The more I thought about it, the less surprising the trend was. After all, digitally airbrushed skin via social media filters had given way to products like e.l.f.'s Poreless Putty Primer and Milk Makeup's (sadly discontinued) Blur Stick. But the 2025 version of blurred-finish products isn't just about poreless, diffused skin. Instead of bottling blur in primers and touchup products, the soft-focus effect has made its way into lipstick, blush, eyeshadows, and more. Ahead, get the scoop on how to wear blurred makeup from lids to lips — and the pro-approved products to get the look this summer and beyond. Eyes When it comes to eyes, there are several ways to achieve a soft, diffused wash of color. I personally find cream-to-powder eyeshadows like Glossier Skywash or Merit's new Solo Shadow the quickest, most foolproof way to get a blurred finish. 'The Sephora Collection PRO Eyeshadow Brush #18 is my go-to 'blurring brush' for both eyes and lips,' says Razzano. 'It has a small domed tip, which can be used to blur eyeliner or lipstick out – just gently sweep on the edge of any area.' Skin When I hear 'blurred makeup,' I first think of a soft, creamy complexion resembling something from a Vermeer portrait. Foundations like R29's Beauty Innovator Award-winning Huda Beauty's Easy Blur and Covergirl's new (and already sold out) Clean Fresh Blurring Skin Tint SPF 30 are great options for one-and-done coverage with a petal-soft finish. You can also achieve a beautiful, blurred effect with your finishing products. Razzano loves Kosas' Cloud Set Baked Setting & Smoothing Powder for lending a soft veil that reduces shine, not glow. 'I'm obsessed with this powder! It sets your makeup in place while delivering an ultra-soft blurring effect, all while maintaining a natural, radiant finish,' he says. 'This powder works particularly well when it comes to setting concealer — it blurs out fine lines and wrinkles, without creating dryness under the eyes.' Cheeks The blush craze shows no signs of slowing down anytime soon, and the latest launches all seem to have blur as a priority. There's the Dua Lipa-fronted YSL Beauty's new Make Me Blush, which comes in eight candy-colored shades and contains squalane to lend an optical blurring effect on skin. Some of Razzano's go-to's include Lawless' Pinch My Cheeks Soft-Blur Cream Blush, which our editors also loved for its longwear properties and beautiful pigmentation. Another fave comes in the form of Danessa Myricks' Yummy Skin Blurring Balm Powder, which also happens to be among my most-used products as well. 'This formula is nothing short of pure brilliant beauty innovation,' Razzano declares. 'Danessa created a hydrating balm-to-powder that instantly blurs the skin, while maintaining a hyper-natural look and feel. Plus, she has carried this formula into blushes and highlighters – so you can blur and add glow simultaneously.' On the bronzer side of things, Makeup By Mario's SoftSculpt Blurring Bronzer offers the same sun-kissed glow you'd get from a bronzing powder with ingredients like spherical powders that provide an optical blurring effect. Lips Make it a summer of blurred kisses with products that have a soft, romantic finish that's never dry or flat. ' Refy's Blur Liner boasts a domed tip, creating a natural, soft, and blurred look — an easy step in your routine,' Razzano explains. He also loves Prada Beauty's Monochrome Soft Matte Blur Lipstick, which has the creamy texture of your favorite lippie but with a velvet finish. 'No need to perfectly line your lips, since it softly blurs itself,' he says. 'A few taps of your finger will blend it to perfection.' We also love Rhode's Peptide Lip Shape crayons, which come in a variety of beautiful neutral tones with a soft matte finish.
Forbes
8 hours ago
- Forbes
Dallas Cowboys Cheerleaders Partner With Charlotte Tilbury
The Dallas Cowboys Cheerleaders People tend to go to a Dallas Cowboys game not just to see the touchdowns—they're also there to watch the iconic Dallas Cowboys Cheerleaders (DCC). The famously glamorous squad is about to look even more fabulous thanks to Charlotte Tilbury's debut US sports partnership as the first official beauty partner of the DCC. 'Playing a part in empowering these remarkable young women to break barriers within sport and beyond with our first ever sports partnership in the US is a truly magical moment for me,' says Charlotte Tilbury, President, Chairman, Chief Creative Officer and Founder of her eponymous beauty brand. 'I am incredibly passionate about women pursuing their dreams, feeling their most confident and thinking limitlessly. The DCC are athletes at the top of their game demonstrating dedication, excellence and innovation in all they do—qualities that resonate strongly with me. They are one of the most iconic and storied sports franchises in the world and today America's Sweethearts have officially become Charlotte Tilbury Darlings!' A Dallas Cowboys Cheerleader applying Charlotte Tilbury makeup As their official beauty partner, Charlotte Tilbury will provide color and complexion cosmetics, skincare and fragrance. 'This is the perfect opportunity to introduce the magical world of Charlotte Tilbury to America's largest sports stage, so that even more people can discover the transformative power of makeup, skincare and fragrance and unlock the magic of confidence,' Tilbury says. 'I cannot wait to bring my message of empowerment to the NFL's millions of fans around the world. Everyone deserves that Tilbury feeling.' The partnership is an easy fit in many ways, uniting two powerful businesses led by women in male-dominated worlds. 'I think it's something we're both proud of, but what really brought us together is how both teams lead with heart and always aim to bring something meaningful to the table,' says Charlotte Jones, Co-Owner and Chief Brand Officer of the Dallas Cowboys. 'We're both all about creating opportunities and experiences that resonate with people. That's what made this partnership feel like such a natural fit—coming together around a shared purpose and making a positive impact in a way that feels authentic to both sides.' A few Charlotte Tilbury products used by the Dallas Cowboys Cheerleaders By joining forces, the brands can work together to achieve their mission of spreading confidence and joy. 'The Dallas Cowboys Cheerleaders have always stood for confidence and empowerment, both on and off the field,' Jones says. 'With so many girls and women around the world looking up to them as role models, we believe this partnership with Charlotte Tilbury reinforces a powerful message: be who you want to be. It's about feeling your best, owning your presence and uplifting others to do the same. When women have that kind of confidence, they carry it into every part of their lives. It shapes how they face challenges, how they treat others and how they see themselves in the world. Confidence built early becomes a foundation for a lifetime of resilience, leadership and self-worth.' The partnership will go beyond the football field with dedicated social media content, collaborations with squad members, pop-up events and appearances, as well as brand takeovers. Additionally, Charlotte Tilbury touch-up stations will be available at AT&T Stadium during select Cowboys home games so that fans can get in on the action on game days. 'We're very excited about the content we're rolling out on social media this season,' Jones says. 'It's all about empowerment, energy and a little bit of glam—things our DCC community truly connects with. We'll celebrate the women of the Dallas Cowboys Cheerleaders with a feature called Darling of the Month. Each month, one of our cheerleaders will give fans a closer look at who she is beyond the uniform. For those who love beauty content, we're also launching special 'Get Ready/Get Unready With Me' tips and tricks videos. It's a great way to bring fans into the Dallas Cowboys Cheerleaders beauty routine, with some of our favorite Charlotte Tilbury products in the spotlight.' The Dallas Cowboys Cheerleaders One of Jones's favorite elements of the partnership is what they're doing with the locker room at AT&T Stadium. 'Charlotte Tilbury is adding their touch with products and branding, but what really makes it special is how personal it is for the girls,' Jones says. 'Each locker will have a QR code that links to a video of the cheerleader sharing something about what makes her feel strong, motivated and fuels her sense of purpose. It's such a unique way to let fans that tour the space see the heart behind the team and celebrate each girl as an individual.' Tilbury will personally work with the squad to design their makeup look for the 2025/2026 NFL season and match them with products. 'I spent so long poring over their archives and performances,' Tilbury says. 'The DCC's style is rooted in classic, timeless Americana and so many of those cues are synonymous with the all-American beauties I've worked with throughout my career, from the beachy, bronzed goddess glow of Jennifer Aniston to the classic, perfect nude pout of Cindy Crawford. When you think of timeless beauty, you think of the DCC—they've earned the title of America's Sweethearts for a reason.' It's also a testimonial to the products that they can withstand the high action and energy of the DCC. Lasting through cheering and sweating is the ultimate endurance test. 'I wanted to create looks for the team that not only complimented each girl's features but that they could trust to work just as hard as they do in the Dallas heat, and my Airbush collection is perfect for when you need high-performance makeup,' Tilbury says. 'Whether it's at a big event or halftime appearances, they will unlock the magic of confidence with my high-performance formulas, including my budge-proof, transfer-proof Airbrush Flawless Foundation, my complexion-perfecting Airbrush Flawless Finish and arena-light glow-enhancing Hollywood Flawless Filter, universally flattering Pillow Talk Lip Cheats and lipsticks, my sweat-proof Exagger-Eyes Volume Mascara and, of course, my viral sensation Airbrush Setting Spray to set their flawless looks. Darling, these beauty icons are cheer-proof and will keep these incredible women glowing throughout the NFL season!' A Dallas Cowboys Cheerleader applying Charlotte Tilbury makeup Long before the partnership became official, Tilbury has been inspired by the DCC for decades. 'They showcase the ultimate glamour, high fashion and style alongside performance, precision and endurance,' she says. 'Looking through their archives all the way back to the 1970s, when the club was formed, was like a treasure trove. I saw so many iconic visual references that I had built into the core looks of my brand—from femme fatale smokey eyes to perfect Bardot nude pouts. Even the legendary DCC star aligns so perfectly with the hand-drawn star found on every single one of my products—I believe everyone deserves to shine bright like a star with the magic of confidence.' The powerful partnership is one that offers many takeaways for both brands and leaders. 'We're looking forward to learning from Charlotte Tilbury's bold, fresh perspective on beauty and the way they use it as a tool for self-expression,' Jones says. 'In turn, we hope to share how the Dallas Cowboys Cheerleaders uplift others whether through our performances, outreach or the strong sisterhood at the core of what we do. When women support each other, incredible things happen. It sparks a ripple effect that breaks down barriers, builds connection and redefines what's possible. That's the kind of shared energy we believe in, and we're excited to grow from it together.' Tilbury adds, 'One of the many things I love about this partnership is that it unites two global businesses led by women. I've admired Charlotte's work within the Dallas Cowboys organization for such a long time, especially how she has worked alongside Kelli [Finglass, the director of the DCC] to scale the DCC's footprint into a global sports franchise, amplified by the resounding success of their Netflix docuseries. She is one of the most visionary, prominent and impactful women in American sports. And we don't just share a name, darling! Both Charlotte and I share a passion and dedication to championing women and giving them a global platform to inspire and empower themselves and millions of others around the world. To be able to work with these women and create bespoke looks for each of them makes me so proud!'
Business of Fashion
9 hours ago
- Business of Fashion
Sunscreen to Shoppers: Pick Your Poison
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and the ultimate wife guy in skincare. Included in today's issue: Byredo, Burt's Bees, Charlotte Tilbury, Cyklar, Decorté, Dermalogica, Diptyque, Dr. Shereene Idriss, Eva NYC, Inkey List, Kylie Cosmetics, Kimchi Chic, Kylie Minogue, Lush, Lux Unfiltered, MAC Cosmetics, Maybelline, Milk Makeup, Murad, Native, Nette, Nuface, Philip B., Snif, Senegence, Soshe, Tarte, Thrive Causemetics, Truly Beauty, Typology, Violette_FR, YSE Beauty and VIP barbecue sauce. But first… There's a gas station and car wash in downtown Los Angeles that will check your car for smog-causing emissions. Above the price chart for toxic fumes is another kind of sky smear: A giant billboard that reads, 'the sun isn't poison but your sunscreen is.' Next to the message is Primally Pure's Sun Cream SPF 30, a $38 beige tube of beef tallow, zinc oxide and the radiant smiles of women who have 'done their own research.' Primally Pure is a brand by the conservative influencer and podcaster Bethany Joy McDaniel. An entrepreneur and mom of two, McDaniel makes some truly excellent points in her content. She encourages faith-based communities to take a more active interest in their members' physical health; she wonders if fillers are making everyone look the same; she encourages young women to explore the connection between gut health and skin health, especially in the context of alcohol. This is all great! But then McDaniel throws out the baby with Sydney Sweeney's bathwater by saying SPF isn't always necessary, and it's better to go bare-skinned than use something 'chemical.' Phew. Naturally, there's been big backlash from dermatologists, social media users, and Blue State moms trying to force a tube of Supergoop onto their kids before they leave for Governor's Ball. I'm not here to litigate that, because: Science. Instead, let's talk about what happened after Primally Pure threw down its billboard gauntlet: The brand got (sun)burned. On Wednesday, Australian skincare label Ultra Violette decided to turn the momentum from its recent launch into the US via Sephora into a clapback. The brand's social team photoshopped their own version of a sunscreen billboard onto the car wash space. 'Warning,' it reads. 'This SPF contains chemicals, hydration and common sense.' Similar posters blare 'This SPF is 100% poisonous to premature aging' and 'Save the beef tallow for your potatoes, not your pores.' On Instagram, Ultra Violette's billboard reveal landed over 4000 engagements and increased the brand's online engagement sixfold, according to the online analytics platform Keywords Everywhere. Primally Pure's unveiling had some skeptical shoutouts in the New York Post and on the morning news program KTLA, landing 3440 engagements and an engagement rate of less than 1 percent. From Primally Pure's POV, the campaign 'was designed specifically to spark conversation, create transparency, and increase awareness,' said founder McDaniel by email, who included a link to a 2020 JAMA study that begs the FDA for more sunscreen safety data. Ultimately, both brands stand to benefit from a clash of ideals (and formulas). Like Wendy's tweeting insults at Katy Perry, digital swipes can turn up the heat on both brands, within reason. But even though neither Ultra Violette nor Primally Pure really 'loses' from their online billboard wars, the American public does lose when they're led to believe that sun care is more harmful than the melanoma it strives to prevent. In that sense, only one brand wins here — the one that uses proven data to keep its customers healthy long enough to shop another day. What else is new… Skincare On March 28, Rachel Antonoff made the near-impossible happen and had an actually fun fashion party at the Margaritaville in Times Square. Among the swag was Vacation's SPF oil, which was promptly swiped off every patio table and bar counter by enthusiastic editors (and most of the SNL writing staff). On March 29, Lux Unfiltered launched its own $44 SPF oil, a scented formula with notes of neroli. The brand also did a Sephora exclusive — a Blurring Body Glow with sunflower seed oil and vitamin C that's $25. Murad's Biome-Balancing serum arrived on May 28 with 'biome-sensing technology' that doesn't actually feel your breakouts coming, but it does use salicylic acid and glutamic acid to help prevent flare-ups. Real Housewife of Atlanta cast member Cynthia Bailey has entered the beauty brand chat. On May 29, she launched Glowissima, a skincare label co-founded with Dana Hill-Robinson, the chief executive of subscription beauty service Cocotique, which specifically focuses on Black-owned brands. It's got two hero products, a $64 face oil and $46 face cream. Welcome to Sephora, YSE Beauty! The brand founded by actress Molly Sims entered 361 doors on June 1 with four of its key formulas, including vitamin c serum and moisturiser. Online, you can get eight more items, like YSE's first foray into colour cosmetics, a tinted lip gloss. (I just tested it: Super-thick, pigment rich, crazy shiny. Nice one, Molly.) Do you want to smell like The Great British Bake Off when you sweat? Native launched a body care range on June 1 called Piece of Cake. It's got notes of frosting, buttercream, and sprinkles, and comes with a deodorant, body wash, shampoo, conditioner and lotion. Everyone knows Mike's Hot Honey is the real MVP of a backyard barbecue, especially when grilled chicken is involved. Now it might be a CVS all-star, too. On June 1, the brand revealed its limited-edition collaboration with Burt's Bees, debuting a Hot Honey lip balm for $4. And it's not sold out yet… Typology's A40 Cryo Plumping Stick hit shelves on June 2 with 'an immediate cooling, plumping effect' and the promise to de-puff and energize skin; its mostly applied around the eyes. It's got polyglutamic acid, a soybean extract that can hold five times its weight in water, plus spirodela, which is better known as duckweed. If you enjoy watching super-graphic content of zits being… uh… un-zitted, pay attention to the Japanese skincare brand Decorté. Its AQ Pore Blackhead Dissolver Deep Pore Cleanser launched June 3 for $90 and claims to 'dissolve keratin plugs' for a more effective detox. The brand sent some lab close-ups of stressed skin to prove the effectiveness, and let's just say Dr. Pimple Popper would be proud. Time to ask your chatbots about Sunday Riley. On June 3, the brand introduced AI Retinoid Serum, a high-tech formula that helps restore skin clarity for optimum filter-free skin. The drop is part of a new acne-treating quartet including a cleanser, mist and salicylic acid serum called 'Peace Keeper.' This is especially fun for Danielle Brooks and John Cena fans, though I fear the name is incidental. On June 3, Dermalogica introduced a star-shaped carabiner that clamped onto a sunscreen stick from the brand's younger Clear Start line. (Think: The Clinique to Derm's Lauder.) The whole set goes for $30. On June 4, Truly Beauty dropped its Cherry Baby shimmery body oil as a TikTok Shop exclusive. The $38 moisturiser is a sister scent to Vanilla Baby, an iridescent white shade that's been spotted all over the University of Arizona sorority houses, according to my 19-year-old niece. (The same girl, who is a competitive dancer and science major, reported LoveShackFancy perfume is 'the absolute most popular thing' last year. I trust her.) Lush took its #1 best-seller, Super Milk Leave-In Conditioner, and turned it into a body shimmer. On June 4, the eco-based brand introduced Super Milk Glitter Mist Spray, a $26 bottle of shiny moisturiser that swaps plastic-based glitter for flecks of titanium dioxide. Why should Rhode have all the fun? On June 4, Cyklar launched its own body milk, Ceramide Milky Essence, for $30. It's got hyaluronic acid and amino acids, but remains dairy-free. Should pimple patches have a doctor co-sign them? Hundreds of millions in Starface revenue says 'nah.' Still, Dr. Shereene Idriss debuted her own version on May 29 that claims to handle both blemishes and discoloration. Face Reality introduced its 'professional grade' pimple patches on June 4 for $10… but what are 'amateur grade' ones? A gold star sticker from Staples and a prayer? Nuface has distilled its skin-lifting tech into a disposable, squishy sheet. On June 4, the brand dropped its Ionplex Hydra-Gel mask, a one-and-done face mask which blends electrolytes and glacial minerals. It's $37 for a pack of five. Face mists are TikToking along, with a 178% increase in mentions from April to May of this year. Inkey List wants in on the trend with its June 6 drop, the Hydro-Surge Dewy Face Mist, a $13 formula that includes aquaxyl, a moisturising compound that comes from sugar molecules, and 'earth marine water,' which comes from… like… the ocean. Inkey List is also debuting a Cream-to-Milk Cleanser ($19) with rice extracts and hyaluronic acid. Makeup Remember back in October, when Maybelline sponsored SNL's 50th anniversary season and got a surprise 'bonus' sketch that featured Ariana Grande and Jennifer Coolidge applying its lip gloss? This week, NBC revealed that the fake Maybelline commercial was the third-most watched SNL skit of the season, coming just behind the unstoppable 'Domingo' jingles. Let's see if sales for Maybelline liquid lipstick get a lift from the ratings. 'Shine first, safety second.' That's the tagline for Caliray's Lipguard, a glossy balm with SPF 31 that comes in five surf-inspired shades. It launched on May 29. Tarte's brand trips are some of the beauty industry's most viral. On May 30, they embraced the jetsetting notoriety with a 12-shade palette of new shades inspired by their tropical destinations. It's called the #TrippinWithTarte palette and retails for $47. Remember the '90s sleepover staple Caboodles? On June 2, Kimchi Chic unveiled a collab with the beloved neon makeup cases, including a limited-edition mini tote stuffed with four highlighting and contour crayons and a sheet of cutie-pie stickers. It's $32 and adorbs. Teen dreams do come true! On June 2, MAC Cosmetics created its first-ever Viva Glam Lipglass, a gleaming red shade called Kimmitment after brand ambassador Kim Petras. It's $26 with 100 percent of proceeds going to charities for LGBTQ+ rights, AIDS prevention and environmental justice. Mwah! Kylie Cosmetics has gone into the gloss. On June 3, the Coty-owned makeup brand introduced four Dew Balm Sticks, which combine the shimmery warmth of a blush and the shiny finish of a skin glaze. They're $28 each, and yes, they resemble Haus Labs' Glassy Highlighter Balms quite a bit, but they cost a teeny bit less. Get your Jelly Tints with free delivery. Milk Makeup hit Amazon Premium Beauty on June 3 with a robust selection of primers, mascara, brow gel and skin tints. It's hard to get a good, singular product name but Violette Serrat has done it. The Guerlain creative director and makeup artist behind Violette_FR debuted 'Lip Nectar' on June 3. It's a $29 hydrating lip stain that comes in four colours, including a deep plum and a rich caramel. The blurry cheek trend continues. On June 3, Soshe debuted Blurring Pillow Blush, a $28 cream-to-powder formula available in four shades, including some deeper hues for richer skin tones. Thrive Causemetics dropped illuminating eye serums and loose powders ($32 each) on June 4. They're meant to compliment the brand's best-selling Brilliant Eye Brighteners, which are basically cream shadow crayons with some shimmer. Pro tip: You can use the darker shades to make a smoky eye in 10 seconds. The lip oil wars continue. On June 6, Senegence debuted Lipsense, a line of three super-shiny lip slicks with jojoba, meadowfoam and vitamin C extracts. Charlotte Tilbury is hitting the thunder road. On June 6, the makeup artist for Kate Moss announced she was officially joining the Dallas Cowboys Cheerleaders as the squad's beauty partner. When I interviewed several DCC stars last year for the Wall Street Journal, they mentioned the brand's setting spray as a favorite… then admitted they also used $3 cans of hairspray because Tilbury's formulas can be pricey. Hopefully now these female athletes — who do so much, so well, and still make around minimum wage — can spritz without going broke. I got a little nervous when Dazzle Dry announced a Carnival-themed collection, out June 6, but thankfully it's got colours inspired by toffee and jelly beans and not clowns. Phew. Hair Care Just in time for the Wicked's new trailer, Eva NYC introduced Beyond Gravity, a volume and texture spray that promises hold without any crunchiness and a dose of shine-boosting Vitamin E. It hit shelves June 6. Philip B. had multitasking in mind for its latest formula, a Weightless Miracle Serum that acts as both a deep conditioner and a flyaway smoother. It's $75 and comes from the eponymous hairstylist brand's own own client base — they wanted a leave-in that worked for finer and thinner hair, and still allowed for movement and bounce. Fragrance Pretty obsessed with Diptyque's new 'Vinaigre de Toilette,' a multi-purpose drizzle of lavender, thyme and rosemary that can be used as a home or skin fragrance. After Loewe's tomato situation and Bath & Body Works' summer Off the Vine collection, a perfume vinaigrette feels just right for the summer salad trend. It's $92 and arrived on June 1. I just can't get eau out of my head. (Sorry.) Kylie Minogue dropped a new fragrance called Lovers on June 2 with the nose Ilias Ermenidis, who made everyone's ninth grade obsession Vera Wang Princess back in 2006. More recently, he did a 2023 stint with Parfums de Marly. For Kylie, he's concocted a mix of honeysuckle, tuberose and coconut milk; it's being made by Scent Beauty, the team behind Sabrina Carpenter's fragrance line. On June 2, Nette's Lemon Puff perfume hit Sephora. The day before, a line around the block formed for the fragrance at New York's Fluffy Fluffy Dessert Cafe, a pancake and souffle shop in the East Village. Looks like their social media campaign, which saturated Instagram with buttery toast and cream-dolloped pastries that flanked bottles of their fragrance, paid off. A month after Tory Burch's craveable collab with the Swedish candy company Bonbon, Snif debuted Swede Tooth, a perfume 'inspired by the Swedish candy craze' that features notes of watermelon, raspberry, violet and cedarwood. All good choices but guys, where's the salted licorice?! Byredo debuted Absolu versions of its Rose of No Man's Land and Bal d'Afrique scents on June 5. Each ultra-concentrated formula retails for $385 and has a formula that's been engineered for longevity and amplified scent complexity, which means the brand's subtle papyrus notes can finally give out their full 'Library of Alexandria' vibes. And finally… Carter Reum is a venture capitalist whose portfolio has included Classpass, Lyft and Shake Shack. He's also the husband of Paris Hilton, and on June 2, he posted to Linkedin in search of a VP for her new skincare brand, Parivie. 'She's sold $4BN of products with her name the last decade so this is a great opportunity for the right person to be in on the ground level of her latest innovative brand!' wrote Reum. Here's the official listing, which is under the umbrella of Hilton's media company 11:11. Put Reum's name down as your referral and see what happens.
