
Saudi Arabia: The Next Silicon Valley of the Middle East
Saudi Arabia is rapidly positioning itself as the Middle East's Silicon Valley, with a $40 billion AI investment push, aiming to transform the country into a competitive innovation hub. Consequently, it is attracting a large-scale influx of global talent as the Saudi government is partnering directly with global leaders in new-age tech to form the bedrock for local innovation. Institutional alignment, sovereign capital, and regulatory clarity make the country an execution-first environment for AI and Web3 startups.
The Kingdom is making strategic moves to build its own AI infrastructure through sovereign initiatives like HUMAIN which ensure data sovereignty, strategic control, and scalable impact. Moreover, they align with national values and priorities, serving as a template for emerging economies. Experts believe this approach will help countries model their digital futures instead of outsourcing them. Johanna Cabildo, CEO of D-GN, noted, 'Saudi Arabia is building infrastructure, not just regulation.'
When a government funds and deploys AI across ministries, oil giants, and smart cities, it creates demand signals, attracting private innovators, fostering a vibrant tech ecosystem. Cabildo cited Saudi Aramco's engagement with US-based droppGroup as a smart measure to power local innovation. Vision 2030: A Magnet for Global AI Builders
Saudi Arabia's big AI push aligns with its 'Vision 2030,' turning the country into a magnet for global AI builders. Experts say Saudi Arabia is one of the few markets with both political will and economic scale to support the next wave of AI and Web3. The Saudi market is seeing a healthy combination of technological convergence and active support from local regulators. Jaspreet Bindra, Co-founder of AI&Beyond, praised the kingdom's future-facing approach.
Cabildo emphasized that clear regulations and fast onboarding frameworks will attract founders and become a launchpad for global ventures. These ventures will focus on data sovereignty, digital identity, and decentralized intelligence. The Saudi Capital Market Authority has already issued over 80 tokenization licenses, signaling a push to innovate locally. Blockchain adds the transparency and ownership that AI needs, further enhancing the tech ecosystem. From Consumers to Producers of Innovation
Saudi Arabia, along with countries like the UAE, is stepping out from being a consumer of innovation to becoming a global producer. This shift could turn the kingdom into the new center of gravity for AI, where capital, talent, and emerging technologies collide. Cabildo described Saudi Arabia's $40 billion AI push as more than an investment; it's a declaration of intent to build a unique ecosystem.
Collaborations such as Saudi Aramco's mega AI and blockchain deal with droppGroup are expected to significantly impact traditional sectors. In the energy sector, AI can revolutionize operations with predictive maintenance, saving billions by preventing outages. Moreover, in logistics, AI-driven systems will streamline supply chains, cutting delays at ports like Jeddah. In education, AI will personalize learning, equipping students for a digital economy.
The real transformation will be in the workforce, with Vision 2030's Human Capability Development Programme shifting workers from routine tasks to knowledge-driven roles. Deals like the Aramco-droppGroup collaboration fuel this shift, creating demand for data scientists, AI engineers, and innovation managers. These roles are critical to a diversified economy. With such moves, Saudi Arabia aims to generate thousands of tech jobs by 2030, reducing oil dependency.
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Arab News
6 hours ago
- Arab News
Can the green tea wave topple the Middle East's coffee culture?
RIYADH: Once reserved for Japan's sacred tea ceremonies, matcha has become a global sensation, infusing everything from lattes and desserts to skincare routines. Now, it is entering the Middle East, where coffee has long held cultural and culinary dominance. Matcha's rise in the MENA region is driven by health-conscious millennials, social media-friendly cafe culture, and a booming fitness scene. With its high antioxidant content, clean caffeine boost, and vibrant green hue, it's quickly become a favorite among wellness enthusiasts. But can it compete with the deeply ingrained coffee rituals of the Arab world, where coffee and espresso are daily staples? The economic landscape: Aligning with Vision 2030 As part of its ambitious Vision 2030 initiative, Saudi Arabia is actively working to diversify its economy and reduce its long-standing reliance on oil revenues. Central to this transformation is the food and beverage sector, which has emerged as a key driver of economic growth. In 2022, the food and agriculture sector contributed approximately SR100 billion ($26.6 billion) to the Kingdom's gross domestic product, the highest on record. The government aims to attract $20 billion in investments into the food industry by 2035, focusing on enhancing food security and broader economic sustainability. Supporting this momentum is the 'Made in Saudi' initiative, launched in 2021 to boost domestic production and services. One of its core goals is to raise the non-oil sector's contribution to gross domestic product from 16 percent to 50 percent by 2030, making room for innovative products and emerging markets, including health-focused offerings like matcha. A growing opportunity: the regional matcha market This strategic shift aligns well with the rising demand for functional foods and beverages across the region. In the Middle East and Africa region, the matcha market is experiencing steady growth, signaling a strong opportunity for Saudi Arabia to enter a promising space. In 2023, the MEA matcha market generated approximately $86.1 million in revenue, and projections estimate it will grow to $110.7 million by 2030, reflecting a compound annual growth rate of 3.6 percent. Notably, ceremonial grade matcha, the highest quality used in traditional preparation, is currently the top revenue-generating segment and is expected to see the fastest growth, underscoring the premium positioning of matcha and consumer interest in wellness-driven, culturally rich products. Matcha vs. coffee: A nutritional and cultural perspective To better understand matcha's potential in the Middle East, licensed Lebanese dietitian Reem Harb compared it to coffee in terms of health benefits, energy effects, and cultural fit. A shade-grown green tea consumed in powdered form, matcha boasts superior levels of phytochemicals like chlorophyll and quercetin, as well as antioxidants such as epigallocatechin gallate, compared to other green teas. However, its caffeine content sits between traditional green tea and coffee. Unlike coffee, matcha provides a gentler energy boost without a crash. 'This is due to the presence of L-theanine, an amino acid that interacts with caffeine to improve cognitive function and energy levels,' Harb said in an interview with Arab News. Ceremonial matcha is often used for lattes or smoothies due to its perceived health benefits, but this reduces availability for traditional preparations. Simona Suzuki, president of the Global Japanese Tea Association The Middle East's coffee culture is deeply rooted in tradition, from Turkish coffee ceremonies to the social ritual of sharing Arabic coffee. With its earthy and slightly bitter taste, Matcha may initially clash with regional preferences for sweet, aromatic beverages. However, Harb believed matcha could complement traditional diets if introduced thoughtfully. 'Matcha lattes can be a healthier alternative to sugary drinks, especially when prepared without added syrups. Alternating between Arabic coffee and matcha could diversify beverage choices while preserving cultural experiences,' she suggested. From Kyoto to the MENA: Matcha's Global Surge While matcha's health benefits make it appealing, its journey from Japanese tea fields to Middle Eastern cafes hasn't been without challenges. Japan's matcha industry has seen production nearly triple since 2010, with exports soaring as global demand skyrockets. This surge in demand, however, has sparked concerns about shortages, prompting renowned Kyoto tea houses like Ippodo and Marukyu Koyamaen to impose purchase limits last year. Social media buzz and the rising demand for functional foods have turned matcha into a must-have trend that Middle Eastern cafes and startups are racing to meet. Speaking with Arab News, Simona Suzuki, president of the Global Japanese Tea Association, said: 'While matcha production in Japan is increasing, it remains relatively limited in scale ... Global demand has surged dramatically, leading to shortages in Japan.' The rapid growth has strained supply chains, and Suzuki noted it may take time for production to catch up. She also emphasized the importance of using matcha appropriately: 'Ceremonial matcha is often used for lattes or smoothies due to its perceived health benefits, but this reduces availability for traditional preparations.' In Dubai, Abu Dhabi, and Riyadh, specialty cafes now offer matcha lattes alongside traditional karak chai, while local brands experiment with regional twists like matcha-infused dates or cardamom-dusted matcha desserts. Importing high-grade matcha, however, which relies on specific Japanese tea plant varieties like samidori and yabukita, is costly and logistically complex. Suzuki encouraged businesses to build direct relationships with producers: 'We strongly encourage visiting Japan to connect with tea growers and gain a deeper understanding of cultivation and processing.' In 2024, THE MATCHA TOKYO, a Japanese organic matcha brand, made its Gulf Cooperation Council debut with a beachside cafe in Dubai. The brand chose Dubai due to the strong presence of Emirati customers at its Tokyo outlets. Beyond Japan and the GCC, THE MATCHA TOKYO has expanded across Asia, with locations in Hong Kong, the Philippines, Bangkok, and Shanghai. Suzuki remained optimistic about the future of Japanese teas in the region, stating that while matcha is popular, the Global Japanese Tea Association is passionate about introducing the full spectrum of authentic Japanese teas, including sencha, gyokuro, hojicha, and wakocha, to the world. As Middle Eastern consumers increasingly prioritize wellness while staying rooted in tradition, matcha isn't replacing coffee, but it's carving out a lasting niche of its own.


Arab News
6 hours ago
- Arab News
Mining, entertainment sectors eye 100bn in investments by 2030
RIYADH: Saudi Arabia is steadily progressing in its journey to attract $100 billion in foreign direct investments by the end of this decade, with the Kingdom heavily focusing on securing funds in high-growth sectors, experts have said. Saudi Arabia's Vision 2030 economic diversification program aims to transform its economic landscape, including attracting foreign direct investment and increasing FDI's contribution to the Kingdom's gross domestic product. To facilitate and increase FDI, in August Saudi Arabia approved an updated investment law, aimed at boosting transparency and easing the process of investing in the Kingdom. Speaking to Arab News, Emilio El-Asmar, partner at Oliver Wyman's Government and Public Institutions practice – India, Middle East and Africa, said that the mining sector is one of the most promising industries that will help the Kingdom achieve its FDI goals by 2030. He also pointed out that the ongoing regulatory reforms happening in Saudi Arabia are making the Kingdom an attractive destination for foreign investments. 'Saudi Arabia's National Investment Strategy, central to Vision 2030, aims to transform the Kingdom into a globally competitive, innovation-driven economy,' said El-Asmar. Saudi Arabia offers geopolitical neutrality, long-term offtake potential, and value-add opportunities. Emilio El-Asmar, partner at Oliver Wyman's Government and Public Institutions practice – India, Middle East and Africa He added: 'Mining and metals are among the most promising areas, as the Kingdom has $2.5 trillion worth of untapped resources, including gold, copper, lithium, and rare earth elements, which are vital to energy transition and global industry. Regulatory reforms and integrated industrial zones are opening this frontier market to international investment.' The comments from the Oliver Wyman official come after Saudi Arabia launched a new incentive package to attract foreign direct investments into the nation's mining sector. The Ministry of Investment is collaborating closely with the Ministry of Industry and Mineral Resources through an exploration enablement program aimed at simplifying investments in the mineral exploration industry, the Saudi Press Agency reported in March. Ryan Alnesayan, partner at Arthur D. Little in the Middle East region, also echoed similar views and said that the mining sector could become a game changer in Saudi Arabia's economic diversification journey. 'The new mining law and exploration incentives are attracting serious interest, and the Kingdom is positioning itself as a global mining hub with reliable data, infrastructure, and long-term demand,' said Alnesayan. El-Asmar further said that Saudi Arabia's Ras Al-Khair and Wa'ad Al Shamal offer integrated infrastructure, rail and port access, and proximity to downstream processing, making them investment-friendly destinations for international entities. 'These ecosystems support refining, smelting, and metal fabrication. A pipeline of investable projects, from exploration to processing, is backed by national institutions including the Public Investment Fund and industrial champions,' said the Oliver Wyman official. Global players are investing in everything from gaming and digital media to smart cities and AI. Ryan Alnesayan, partner at Arthur D. Little in the Middle East region He added: 'As global supply chains seek secure mineral sources, Saudi Arabia offers geopolitical neutrality, long-term offtake potential, and value-add opportunities. Its location between Africa, Asia, and Europe gives investors access to regional growth markets.' In January, speaking at the Future Minerals Forum, Saudi Arabia's Minister of Industry and Mineral Resources Bandar Alkhorayef said the nation seeks to promote exploration opportunities across 5,000 sq. km of mineralized belts in 2025, aligned with the Kingdom's broader plans to establish mining as the third pillar of its industrial economy. In May, a report released by the General Authority for Statistics revealed that net FDI into Saudi Arabia stood at SR22.1 billion ($5.89 billion) in the fourth quarter of 2024, representing a rise of 26 percent compared to the previous three months. GASTAT also added that this figure was the highest level across the year, surpassing the SR15.5 billion seen in the first three months of 2024, the SR19 billion recorded in the second quarter, and the SR17.5 billion witnessed in the third. This development comes after Saudi Arabia rose to 13th place in Kearney's 2025 Foreign Direct Investment Confidence Index, published in April. This is up one spot from last year and also means the Kingdom retained its position as the third-most attractive emerging market, signaling continued global confidence in its transformation strategy. Kearney added that the ranking reflects the nation's bold, reform-driven approach to building an internationally competitive, future-ready economy. Other crucial sectors El-Asmar also outlined other crucial areas that could drive FDI into Saudi Arabia in the coming years. According to the Oliver Wyman official, sectors including pharmaceuticals, biotechnology and petrochemicals are also expected to see foreign funds pour into the Kingdom. He added: 'In petrochemicals, Saudi Arabia is expanding beyond crude oil into speciality chemicals, high-performance plastics, and packaging, backed by integrated feedstock and logistics infrastructure.' El-Asmar said that Saudi Arabia is ranked second among G20 countries in digital competitiveness, and the Kingdom has strong infrastructure, forward-looking regulations, and digital competitiveness capable of drawing FDI in AI, cloud, cybersecurity, smart city tech, fintech, and health tech. 'Incentives include regulatory sandboxes, IP protections, and access to a growing consumer and enterprise market, making the Kingdom attractive for global tech firms and startups,' said El-Asmar. Alnesayan also highlighted the role of technology and entertainment sectors in materialising Saudi Arabia's FDI goals. 'Entertainment and tech reflect Saudi Arabia's new growth story. Global players are investing in everything from gaming and digital media to smart cities and AI. These sectors are fueling job creation, innovation, and a dynamic consumer market,' said the Arthur D. Little official. El-Asmar agreed that the entertainment sector is central to Saudi Arabia's diversification and FDI strategy, reflecting cultural openness and rising domestic demand. 'With a population of 35 million and rising demand for premium experiences, the Kingdom is seeing growth in cinemas, theme parks, live events, and content production. Major international brands are entering the market, supported by co-investment and giga-projects like Qiddiya,' he said. RHQ program and FDI Alnesayan believes that Saudi Arabia's regional headquarters program is emerging as one of the key drivers of FDI in the Kingdom. 'The RHQ Program is not just about relocating offices — it's about anchoring decision-making in Riyadh. That brings investment, talent, and deeper regional integration. We've already seen over 600 companies commit, and the momentum is accelerating,' he said. Saudi Arabia's regional headquarters program offers incentives such as a 30-year corporate income tax exemption, withholding tax immunity, and various support services for international businesses. Some of the noted firms that relocated their headquarters to the Kingdom are Northern Trust, Bechtel and Pepsico from the US, and IHG Hotels and Resorts, PwC, and Deloitte from the UK. El-Asmar also highlighted the importance of the RHQ program and said that Saudi Arabia's location — at the crossroads of Europe, Asia, and Africa — makes it an ideal base for regional operations. Potential challenges Despite all these positive developments, experts also outlined some of the challenges Saudi Arabia could face in achieving its FDI targets within the stipulated timeline. 'The fundamentals are strong, but challenges remain — global volatility, talent gaps, and the need for ongoing regulatory clarity. But the Kingdom is addressing these head-on through reforms, infrastructure investment, and strategic partnerships that reduce risk and increase investor confidence,' said Alnesayan. El-Asmar said that foreign investors need predictability, and to address this, Saudi Arabia has launched the Investor Confidence Protection Mechanism and Investor Council, alongside legal reforms including English-language documentation and digital licensing portals. 'High operational costs and complex procedures persist in some sectors. Special Economic Zones, tax incentives, and digital services are helping to reduce these barriers and simplify market entry,' said El-Asmar. He concluded: 'While these challenges are real, Saudi Arabia's strategic reforms, long-term vision, and favorable location continue to make it one of the world's most promising emerging FDI destinations.'


Leaders
8 hours ago
- Leaders
Official Visit: Saudi FM Arrives in Damascus
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