New T-Mobile offer will tie customers not currently financing devices to the company

Phone Arena

03-07-2025

The telecom industry is getting fiercely competitive, not just because of the rising threat from Mobile Virtual Network Operators (MVNOs) and cable operators, but also because the overall customer base is not growing at the same clip as before. Add to this the fact that customers are growing weary of the Big Three because of rate hikes and it's easy to see why they are desperate to lock users into a long-term commitment. T-Mobile previously made a couple of changes to make customers stay longer and is now running a new promo. The Mobile Report has learned that the carrier is targeting customers who don't currently finance devices through a new deal. The promo will let those customers save $830 on a new flagship phone if they trade in an old device.
Though there's a trade-in requirement, customers will be delighted to know that even phones as old as the iPhone 11, Samsung Galaxy S10, OnePlus 9 Pro, and Pixel 6 qualify. It doesn't matter if the device is broken. The catch here is that customers who go for the deal will have to stay with T-Mobile for two years. But then again, this is the whole point of the promo. T-Mobile doesn't want to lose customers who aren't bound to it already.
T-Mobile customers can trade in an old device and get a new flagship for $830 off.
Customers who aren't considering leaving the company anytime soon probably won't mind though, considering they will get an iPhone 16, Pixel 9, or Galaxy S25 for free or a discounted price, depending on the model they go for.
If you are wondering if you are eligible, don't expect T-Mobile to notify you. The offer will instead show up when you are shopping for a device in the T-Life app, assuming you qualify for it. Additionally, store reps might be able to assist you in finding out if you are eligible and help you claim it. You can let them know that eligible customers have the "2025 Loyalty Trade" segment on their accounts to help them look for it.The deal doesn't exclude any plan, including grandfathered legacy plans. Customers with active Equipment Installment Plans (EIP) don't qualify though.
This deal is yet another sign that T-Mobile is afraid of losing customers to rivals. The company is allegedly contemplating extending the duration of EIPs to 36 months. The company has also stopped giving discount bill credits to customers who pay off their devices ahead of time. Switch to a 2-month Total 5G or 5G+ plan with Total Wireless and score this foldable deal.
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