Malaysia set to launch AI guidelines for media, PR and digital content creation
He said the guidelines are to complement the country's National AI Roadmap and uphold ethical, transparent and trustworthy communication practices as artificial intelligence (AI) increasingly shapes public discourse.
Fahmi said technology must serve humanity, not replace it, and urged communication professionals to lead with purpose, guided by inclusive and transparent principles.
"We live in an age where communication is borderless and increasingly shaped by artificial intelligence … even as machines evolve, one thing must never change - human ethics and judgment must lead," said Fahmi in his keynote address via video message at the Kuala Lumpur International PR Conference (KLIP 7) here today.
Addressing the forum virtually from Geneva, where he is leading the Malaysian delegation to the World Summit on the Information Society+20 High-Level Event (WSIS+20), Fahmi said Malaysia's Asean chairmanship this year demands leadership anchored not just in authority, but also in vision, empathy and ethics.
He praised KLIP 7's theme "Impactful AI, Social Media Communication and Online Education" as highly relevant, noting the transformative role technology plays in how information is consumed and communicated.
The minister also highlighted the Venice Pledge, endorsed by the Global Alliance for Public Relations, as an emerging global benchmark for ethical, human-led AI communication.
"I'm proud to note that the president of the Institute of Public Relations Malaysia (IPRM), Jaffri Amin Osman, and, of course, a Malaysian, is part of the Global Alliance board and has played a key role in shaping the Venice Pledge," he said.
He also congratulated the recipients of the Asean PR Excellence Awards.
Since its inception in 2019, KLIP has been a pivotal global conference for PR and communication leaders, professionals, as well as academics from Asean and beyond, fostering the sharing of the latest industry insights.
This year, KLIP will feature international, Asean as well as national keynote speakers, panel discussions and interactive sessions, providing valuable insights and networking opportunities for attendees. -BERNAMA
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New Straits Times
5 hours ago
- New Straits Times
Anwar wraps up three-nation visit to boost trade and ties
RIO DE JANEIRO: Prime Minister Datuk Seri Anwar Ibrahim departed for home today after a series of official visits to three countries – Italy, France, and Brazil. The chartered flight from Malaysia Airlines carrying the premier and the Malaysian delegation departed the Galeao Air Force Base (BAGL) at 1pm local time (midnight Monday Malaysian time). This series of visits by the Prime Minister, starting with a three-day official visit to Italy, forms part of Malaysia's ongoing efforts to strengthen bilateral relations and promote economic cooperation at the global level. The visits to these major economic hubs – Rome, Paris, and Rio de Janeiro – were to strengthen Malaysia's diplomatic ties and trade relations with the respective nations. These three markets collectively recorded bilateral trade valued at RM50.91 billion (US$11.14 billion) last year. The Prime Minister was accompanied by a business delegation comprising representatives from major Malaysian corporations and innovative enterprises, including Petronas, Khazanah Nasional Bhd, Tenaga Nasional Bhd (TNB), Maybank, FGV, YTL Power, and Sunway. Anwar's inaugural visit to Italy was undertaken at the invitation of Italian Prime Minister Giorgia Meloni. The visits were to further strengthen bilateral relations between the countries across a wide range of sectors. In Rome, the Prime Minister was accompanied by five Cabinet ministers, namely Foreign Minister Datuk Seri Mohamad Hasan, Transport Minister Anthony Loke, Agriculture and Food Security Minister Datuk Seri Mohamad Sabu, Defence Minister Datuk Seri Mohamed Khaled Nordin, and Investment, Trade and Industry Minister Tengku Datuk Seri Zafrul Abdul Aziz. Deputy Minister of Energy Transition and Water Transformation Akmal Nasrullah Mohd Nasir was also part of the delegation. In Paris, the Prime Minister met with President Emmanuel Macron, with discussions focusing on trade, technology, and education, as well as the humanitarian crisis in Gaza. In addition to a roundtable with France's industrial giants, the Prime Minister also engaged with local Muslim leaders, met Malaysian citizens in France, and delivered a public lecture at Sorbonne University on July 4. After the Paris stopover, Anwar headed to Rio de Janeiro to attend the 17th BRICS Summit upon invitation from President Luiz Inacio Lula da Silva. Malaysia's role as a BRICS Partner Country and Asean Chair for 2025 was to emphasise the importance of multilateralism based on law, governance of artificial intelligence, climate action, and global health, representing the aspirations of over 650 million Asean citizens. Anwar attended the BRICS Summit as a partner country to the bloc comprising Brazil, Russia, India, China, and South Africa. - BERNAMA
New Straits Times
5 hours ago
- New Straits Times
Anwar: Meeting with Myanmar junta under Asean mandate
KUALA LUMPUR: Prime Minister Datuk Seri Anwar Ibrahim defended his meeting with Myanmar junta leader General Min Aung Hlaing in Bangkok last April, stating that it was conducted under an Asean mandate. Anwar stressed that the first such meeting by an Asean chair since the 2021 coup was mandated to secure a ceasefire and enable post-earthquake humanitarian assistance following the devastating earthquake on March 28 in Myanmar. He said the matter was discussed with all the leaders of Asean, and none objected. "I came with that mandate. Number one, ceasefire. Of course, there may be one or two scuffles, but then it was agreed. "Number two, humanitarian assistance, transparent, no discrimination. We had our field hospital from the military, from Malaysia to serve all from all regions (in Myanmar)," he said in an interview with France 24 published on the network's digital platforms today. The Prime Minister met Min Aung Hlaing, who is also the Chairman of Myanmar's State Administration Council, in Bangkok on April 18 during his two-day working visit to Thailand. Anwar described the engagement as a strategic shift from Asean's previous non-engagement policy, which had failed to produce results. "But at least now, for a month, there's been a ceasefire. Yes, there have been complaints of one or two incidents, but not the continued bombings and destruction," he said. On the issue of territorial disputes in the South China Sea, Anwar said Malaysia takes a consistent and balanced approach, adding that the country has maritime borders with multiple neighbours. "Malaysia is a maritime country. We have border issues with all our neighbours, Singapore, Thailand, Indonesia, Philippines, Brunei, Vietnam. But we didn't go to war," he said. Anwar stressed that Malaysia supports Asean's collective position in urging China and all involved parties to agree on a Code of Conduct. "For 20 years, this has not happened. But the Chinese responded in Jakarta last year. They said yes, they will look at it. They are supportive," he said, adding that efforts will continue. When asked about the possibility of an actual war between the US and China over Taiwan, Anwar said he is not overly concerned about the risk of military conflict, expressing confidence that both sides would avoid war. "No, I'm not that pessimistic because I think both leaders would want to avoid war. Whatever you may say about President Donald Trump, he represents a position, a president in the US that does not want or encourage wars." Anwar also highlighted China's stance, based on his engagements with President Xi Jinping, saying the Chinese leader has been very firm on the issue of avoiding any sort of violent reaction or offensive against any country. - BERNAMA
New Straits Times
6 hours ago
- New Straits Times
PM leads charge for inclusive global economy at BRICS
KUALA LUMPUR: Prime Minister Datuk Seri Anwar Ibrahim is leading efforts to strengthen strategic investments and global economic cooperation through a series of bilateral meetings and active participation in the 17th BRICS Summit. He held meetings with leaders of nations including Indian Prime Minister Narendra Modi, South African President Cyril Ramaphosa, and Vietnamese Prime Minister Pham Minh Chinh, as well as World Trade Organisation (WTO) director-general Dr Ngozi Okonjo-Iweala. The discussions focused on, among others, expanding cooperation in the areas of trade, investment, digital technology, renewable energy, as well as the halal and aerospace industries. Okonjo-Iweala is a Nigerian economist who has served as the WTO director-general since March 2021 and is the first woman and African to lead the organisation as director-general. Meanwhile, at the summit, Anwar stressed Malaysia's commitment to the principles of multilateralism and economic justice, as well as supporting WTO reforms to be more inclusive and responsive to future challenges such as AI and digital trade. As Asean chair, he called for fair and ethical global cooperation and rejected divisive geopolitics, emphasising the importance of artificial intelligence (AI) governance based on universal values for sustainable development and shared prosperity. Anwar arrived in Rio De Janeiro on Saturday to attend the 17th BRICS Leaders' Summit hosted by Brazil. Malaysia is participating in the summit in its capacity as a BRICS partner country and the Asean 2025 chair.
