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Building Trust In A Digital Lending Landscape

Building Trust In A Digital Lending Landscape

Forbes3 days ago
For generations, trust in lending was forged across desks and handshakes. But for today's small business owners—who wear every hat and race every deadline—waiting for a banker to call them back isn't just inconvenient. It's a barrier to growth.
In today's world, trust must be earned through speed, clarity, and respect for a business owner's time.
Automated lending supports these elements of this relationship between SMB and financial institution, but some argue it is an impersonal process that reduces an SMB to just a number.
The idea that automation makes lending less human misses the point. If you use it right, technology helps lenders show up for small business owners in the moments that matter most, with faster, clearer, and more consistent outcomes.
What SMBs want.
Today, most small business owners face one of two extremes:
Neither experience puts the borrower first.
According to the Q1 2025 Lendio SMB Lending Index, 62% of small business owners prefer that some or all of their loan application process be online. Just 2% want the process to be entirely in person. And most expect each stage, from application to funding, to take one business day or less.
That's not impatience, it's just business. Delays can mean missed opportunities: a seasonal spike, a vendor discount, or even making payroll.
That's where tech can help—not by replacing the human side of lending, but by giving business owners more clarity, faster answers, and fairer outcomes.
For example, instead of generic adverse action notice, AI can deliver personalized feedback. By pulling directly from the application, it can explain why a loan wasn't approved, how to improve the next request, and when to try again. That's not just better communication, it's a sign of respect.
The best lenders don't leave SMBs guessing. They offer a path forward. And when that care is supported by smart automation, it builds something even more valuable than speed: trust.
What banks must do.
Lending relationships work best when both sides bring something to the table. Borrowers want capital, clarity, and speed. Lenders want creditworthy customers. The institutions that align those goals—with the right tech and the right partners—are the ones building real loyalty.
According to Lendio's State of Small Business Lending survey, 67% of small business owners have no preference for where they get their loan. That's not just a data point, it's a wake-up call.
SMBs are choosing speed, transparency, and support over brand names and branch locations. The institutions that deliver on those expectations are the ones earning their business.
For banks and credit unions, that means two things:
It's not about chasing the latest AI trends. It's about building lending experiences around the people you want to serve, and doing it better than the competition.
When you know who your borrower is, and you've built a process that's fast, clear, and fair, you don't just win deals—you build trust. And you stay top of mind when that borrower needs funding again.
In defense of a hybrid experience
At the end of the day, people still want to do business with people. Technology should make that easier—not stand in the way.
When lenders use automation to remove friction, streamline decisioning, and deliver clear next steps, they free up time to focus on building relationships with SMBs. Those relationships go beyond a single transaction, and build trust over time.
Imagine a small business owner who needs capital to grow, but also needs guidance on how to get there. A smart digital experience can deliver speed and transparency. A human lender can deliver insight, empathy, and confidence.
The balance of speed and human connection is not a trade-off. It's the future of lending.
Technology should empower lenders to show up for SMBs in more meaningful ways. When financial institutions invest in tools that support fast decisions and deeper relationships, they don't just improve efficiency—they strengthen the kind of trust that keeps business owners coming back.
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