Striking a chord: Senior Oat's candid call exposes the hidden financial woes of musicians

IOL News

16-07-2025

South African musical artist Senior Oat recently opened up about just how challenging life in the music industry can be.
Yet behind the melodies and moments that touch our hearts, the reality for many artists is far more sobering.
Creating music is often described as a labour of love - a calling that goes beyond fame or fortune.
For countless musicians, navigating the financial landscape of the industry is an uphill battle marked by unpredictable income, soaring production costs and a constant pursuit of the next opportunity.
Unlike mainstream stars who benefit from big-label backing, expansive marketing budgets and sponsorship deals, many artists, particularly independent ones, shoulder the burden of funding their own careers.
From studio time to equipment upgrades, marketing campaigns to travel costs, the expenses quickly add up. It's a tough balancing act that can make sustaining a livelihood incredibly challenging.
It's no wonder, then, that stories of artists grappling with financial hardship are so common. For every household name, there are thousands of equally gifted musicians fighting to make ends meet.
Their struggles are never a reflection of their talent or passion, but rather of an industry that often undervalues creative work and relies heavily on live performances to generate income.
This week, South African musical artist Senior Oat laid bare just how tough things can get.
In a heartfelt Facebook post, the Limpopo-born producer opened up about his current financial difficulties, moving many of his followers and fellow musicians to empathy and concern.
'My heart has been heavy lately. I'm going through a tough time financially,' he wrote.
Oat explained how the scarcity of bookings and opportunities had left him struggling to keep up with his bills.
'I'm behind on bills, and it's really bad,' he admitted, offering a raw glimpse into the personal toll of financial instability.
But rather than asking for donations or pity, Oat made it clear that what he truly wants is meaningful work.
'I'm not asking for donations. I'm not looking for handouts,' he emphasised, underlining his desire to earn his way through his skills and hard work.
'What I need is work. Bookings.'
His post was not only a candid confession but also a call to action, directed at event organisers, venues, and promoters who might benefit from the unique energy he brings through his music.
'If there's any way I can add value to your show through my music, please reach out,' he urged.