Britney Spears fans blast singer for charging over $1,000 for Balenciaga merch collab: 'We can't afford this!'
The pop star, 43, joined forces with the controversial fashion house to release a line of Britney branded T-shirts, hoodies, and caps.
While fans were excited to get a new project from the reclusive hitmaker, most baulked when they saw the eye-watering price tags.
The cheapest piece of clothing in the collection is a $795 'shrunken' T-shirt, but buyers need to fork out $1,050 for the oversized version.
Caps start at $725 through to $1,250, while a black hoodie is $1,650.
Fans didn't hold back about the pricey products on social media, with one writing, 'The way this new Britney merch is mostly over $1k.
'Britney Nerds aren't buying the new merch that's $40 let alone that much.'
Another wrote, 'New Britney merch is $1000... yeah no f**k off.'
A third added, 'These prices are actually gross. You can tell her team are beyond desperate to make money as she won't work. No offence but no one is going to spend that much on Britney merch.'
Others felt like that designs simply didn't justify the hefty cost.
'This disappointed me. You can get these T-shirts at the flea market. I expected more effort from this brand,' wrote one.
'Most probably I'll buy it on Temu,' wrote another.
The collection, designed by Balenciaga's Demna Gvasalia, includes archival images of Britney - snapped by Steven Klein and Rankin.
According to Balenciaga's website, the 'Britney Spears series celebrates a global cultural icon who shaped the sound and style of pop music.'
'Comprising a limited-edition series of ready to wear and accessories, an exclusive playlist curated by Britney Spears, and two remixes of her most iconic works by BFRND.'
The cheapest piece of clothing in the collection is a $795 'shrunken' T-shirt, but buyers need to fork out $1,050 for the oversized version
The ready-to-wear collection dropped on Tuesday, June 3 globally, along with a Spotify playlist said to be curated by Britney herself.
Britney said in a statement, via People: 'I have always loved fashion and was so honored and excited Balenciaga and Demna chose to collaborate with me on Demna's last collection with the House.'
She added, 'I hope my fans love it as much as I do! These are some of my favorite images from such an amazing time in my career and life, and I'm so excited to share it with everyone.'
Demna is set to leave Balenciaga to serve as creative director for Gucci next month.
Outside of the release of her blockbuster memoir The Woman In Me in 2023, Britney hasn't been very active.
Her last music release was the will.i.am collaboration Mind Your Business, which was released in 2023 but had been recorded several years earlier.
However, there is some hope that Britney's ready to return to work.
On May 16, the Grammy winner's attorney Peter Nussbaum filed a trademark application with the US Patent and Trademark Office for her first-ever jewelry brand, B. Tiny - according to the website.
Britney created the line through her limited liability company Baby One More Mark, LLC, and her completed application is currently pending approval from an assigned examiner.
Spears teased a glimpse of a new white flower choker while aboard a JSX private plane from Cabo San Lucas to LA where she got into trouble for lighting up a cigarette.
'You guys like my flower choker?' the semi-retired pop star asked her 42 million Instagram followers.
'B. Tiny is coming soon and that's something we have added! It's honestly adorable!'
Britney first announced B. Tiny on November 3 and she shared a video of her right hand wearing a blue gemstone hand chain.
'My first jewelry line coming soon! Delicate, extremely different, and one-of-a-kind pieces!' Spears revealed.
'I'm so excited! Realizing how cool it is to be an artist that can be passionate in so many different ways! B. Tiny coming soon! Girls you're gonna f***ing love it!'
The Hold Me Closer hitmaker is also said to be very hands on with her fully-authorized biopic for Universal Pictures, which is still in the developmental stage.
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