ESG spent over Rs 29cr to organise last edition of Iffi
The Entertainment Society of Goa (ESG) spent Rs 29.6 crore to organise the 55th edition of the International Film Festival of India in 2024.
Of this, Rs 1.8 crore was borne by the National Film Development Corporation of India, CM Pramod Sawant — also the minister for information and publicity — stated in the assembly on Tuesday.
The ESG spent Rs 11.4 crore towards 'events', which included Rs 10.2 crore for the appointment of vendors for ideation, design, fabrication on roads, and decor.
The govt agency spent over Rs 5 crore towards 'technical' expenses. This included the appointment of an agency for setting up infrastructure for open-air screening, installing digital cinema projectors, renting bag scanners, and upgrading the PA system at Maquinez Palace.
Another Rs 6.4 crore was incurred towards 'administration', which included Rs 2.9 crore for air travel, Rs 2.3 crore for accommodation, and Rs 1 crore for transport.
ESG's Rs 2.4 crore 'HR' spend comprised expenses such as the appointment of personnel, catering for various personnel, providing security services at various venues, and appointing an agency for providing chemical toilets.
Another Rs 1.5 crore was spent on 'IT'-related work, including using card printer consumables, providing internet leased lines, supplying laptops on a rental basis, upgrading the mobile app and the film guide, renewing the firewall license, supplying toners/consumables for printers, and providing batteries.
Towards 'PR', the ESG spent Rs 1 crore on advertisements and media plans for the festival. It also incurred expenses of Rs 6.4 lakh towards 'marketing', which included obtaining insurance for all venues and personnel, cultural programmes, and printing and artwork.
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