Sooraj Pancholi says actors pay Rs 30 lakh to appear in podcasts with top guys: ‘I too received the offer'
Back in 2020, when COVID-19 pandemic hit the world, it closed down filmmaking globally. All the major morning and late night shows struggled with productions, some moving them into their homes like Jimmy Fallon's Tonight Show. The news channels were all about the developments of the new virus across the world, but stars and personalities were still hungry for attention. It was around this time when podcasts and YouTube shows emerged as safer alternatives for stars to reach out to their audience and stay in news. By the time the pandemic subsided, these podcasts had become foundational.
It became so sensational that landing a spot on top podcasts or YouTube shows became a competitive thing for the stars and their PR teams. Now, these podcasts hold so much power that they reportedly charge actors to feature them on their podcasts, with some even rejecting them saying, 'they are not the right fit.'
In a recent conversation with Hindi Rush, actor Sooraj Pancholi said the top podcasters charge Rs 30 lakh to feature people on their podcast. He said, 'I have heard that there are a few actors who charge about Rs 30 lakhto do a podcast. Is this true? I am just wanting to know because I have come here for free. Pay me at least Rs 30,000.'
When the podcasters revealed that now the tables have turned, Sooraj quickly added, 'Yes, I have heard that too that the podcasters who have good viewership charge Rs 30 lakh to get you on their podcast.' He admitted that he too had received a similar offer from the top guys.
He added, 'But it makes sense as they give you viewership. They have put immense hard work to grow their page so I think why not? Because we cannot deny the fact that they have great viewership.'
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Previously, Comedian Kareem Rahma, the host of digital interview series Subway Takes recently shared that he declined to feature I Feel Pretty star Amy Schumer on his show when her team reached out to him. He said, 'I will probably get in trouble for this, but Amy Schumer. Let's just say she wasn't the right fit.'
Since posting the first episode in 2023, Subway Takes has featured personalities like CHarli XCX, Cate Blanchett, and Vice Presidential candidate Tim Walz, among others. SubwayTakes with Kareem Rahma has over 420k subscribers on YouTube.
According to Vulture, it became gospel that Donald Trump won his second presidency in part because he successfully courted Joe Rogan and a slew of other new-media hosts while Kamala Harris didn't.
According to Forbes, there are over 540 million listeners globally, making brand leverage podcasts as a core component of their marketing strategies. Now, several celebrities have also taken up this opportunity to build their own podcasts. In India, actors including Kalki Koechlin, Neha Dhupia, Rhea Chakraborty, and Amitabh Bachchan's granddaughter Navya Naveli Nanda have their own podcasts. For Rhea Chakraborty, her podcast Chapter 2 became her grand comeback into the showbizz after actor Sushant Singh Rajput's death, where she spoke extensively about her struggles and time in jail. Even Rebel Kid Apoorva Mukhija turned to a podcast after her Samay Raina controversy. The three weeks old podcast today boasts over 2.2 million views.
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