Never bought wine from Asda? These bottles will make you think again

Telegraph

17-07-2025

The last time anyone asked me for a wine recommendation from Asda was… so long ago I can't remember. By contrast, eager requests for tips on what bottles to buy at Aldi and Lidl come in all the time. The perception seems to be that, when it comes to wines at £8 and under, the discount stores have the best bargains.
On the basis of the wines I tasted at Asda's spring/summer press tasting a few weeks ago, it's time to revise that opinion: in the sub-£8 price range, Asda is now giving both Aldi and Lidl a real run for their money, with some very drinkable and well-priced bottles.
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How to find good wines at Asda
White wine
Red wine
Sparkling wine
How I tasted
Why you can trust us
For a long time, I slogged through dozens and dozens of wines at Asda press tastings and barely troubled Telegraph readers with a single recommendation. The wines weren't awful so much as incredibly mediocre.
In the last few years, though, the Asda range has changed; it now has a decent number of bottles that – considering their price – offer seriously good value and which I feel pleased to be able to recommend.
There's a sense that Asda knows it now has a much better wine range. It has ramped up its PR, even trying the odd stunt. Earlier in July it sent actors dressed as Roman guards into stores to promote one of its new wine launches, a sparkling wine from Lake Garda in northern Italy.
As it happens, that particular new wine is very good: probably the best buy of all the bottles listed below.
How to find good wines at Asda
In five words: stick to the cheap ones. The most expensive sparkling wine I tasted for this article was a champagne that sells at £55.48 and the most expensive still wine was a Rhône red at £24. But the best buys are concentrated at the cheaper end of the range. In particular, I rate the Wine Atlas range which also has atmospheric labels.