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Google takes a dig at Apple's AI Siri delays ahead of Pixel 10 launch, says change your phone now

Google takes a dig at Apple's AI Siri delays ahead of Pixel 10 launch, says change your phone now

India Today2 days ago
Google is using Apple's delay in launching its new AI-powered Siri as a chance to push its upcoming Pixel 10 series. In a new ad, the company throws subtle shade at Apple for not delivering on its promise of AI features, which were showcased over a year ago. The ad, though never naming Apple directly, clearly refers to it, saying: 'If you buy a new phone because of a feature that's coming soon, but it's been coming soon for a full year, you could change your definition of soon. Or you could just change your phone.' This playful jab comes after Apple confirmed that its personalised Siri — powered by Apple Intelligence — will now arrive in 2026 instead of the originally promised 2025. advertisementOf course, the delay has sparked frustration among Apple users, even leading to lawsuits over misleading marketing. Google, on the other hand, is all set to launch its next-gen Pixel smartphones later this month.The Pixel 10 series is expected to be announced on August 20, with pre-orders opening the same day. Shipping is likely to begin on August 28. Google is expected to launch four models: the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the Pixel 10 Pro Fold. In addition to the phones, the company could also introduce the Pixel Watch 4 and next-gen Pixel Buds 2a.Google Pixel 10 series: What to expect?
For the regular Pixel 10, changes come in both design and camera setup. While the basic shape of the phone remains familiar, the colours are getting a refresh. As per rumours, Google is likely dropping the Peony, Wintergreen, and Porcelain shades from the Pixel 9 series. Instead, users will get new colours: Indigo, Frost, and Limoncello, with Obsidian being the only shade to carry over. Frost is a soft blue, Indigo offers a deep, rich tone, and Limoncello is a bold, almost neon green.The back of the Pixel 10 sees the biggest change. For the first time, a base Pixel model is said to include a triple-camera setup, featuring a 48-megapixel primary sensor, a 12-megapixel ultra-wide, and a 10.8-megapixel telephoto lens. This was previously limited to Pro models. The camera bar design stays mostly the same, though the glass covering it is now larger.For those wanting more power, the Pixel 10 Pro and Pixel 10 Pro XL are expected to be powered by Google's latest Tensor G5 chip, built on TSMC's 3nm process. Both phones are rumoured to keep the same display sizes as last year — 6.3 inches for the Pro and 6.8 inches for the Pro XL. Endurance is expected to get a boost too, with the Pixel 10 Pro XL said to pack a 5,200mAh battery, the largest ever in a Pixel phone.The Pixel 10 Pro Fold is the fourth phone in the lineup, but naturally, expected to be the most expensive one. It keeps the same design language as the previous Pixel 9 Pro Fold, but includes a few upgrades. The cover screen is rumoured to grow slightly to 6.4 inches, the bezels shrink, and a larger 5,015mAh battery is expected. Charging speeds are getting a small bump too — 23W wired and 15W wireless via Qi2.All the Pixel 10 series phones are expected to run on Android 16 and could feature more built-in AI tools, updated Material 3 visuals, and possibly new widgets. Overall, while the phones don't look wildly different from the Pixel 9 generation, the updates under the hood — including performance, battery, and camera — point to solid improvements.- Ends
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timean hour ago

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