When star power meets song beats: Top actresses lighting up Tamil cinema with special numbers
More than just looks, it's about presence
A win-win for stars and cinema alike
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Lokesh Kanagaraj reveals why Pooja Hegde is called 'Monica' in Rajinikanth's 'Coolie'; makers reveal making video
The overwhelming response to the songs on the internet and the expectations of the fans are increasing day by day. Meanwhile, it is becoming a new trend for many leading actresses to appear in just one special song appearance. This 'special song appearance' has now become an important feature in Tamil cinema. Through this, not only the song but also the film becomes a unique highlight.The main reason why only leading actresses participate in these is that since they appear in just one song, the promotion of that film will create a buzz. A year back, we saw Tamannaah's 'Kaavaala' in Rajinikanth's 'Jailer' grabbing wide attention. Similarly, Nayanthara, Samantha, Shruti Haasan , Kajal Aggarwal , Hansika, and many others have made special appearances for just one song. This is a smart strategy to attract their large fan base towards the film. Now, Pooja Hegde joined the list by grooving to 'Monica' in Rajinikanth's 'Coolie,' directed by Lokesh Kanagaraj , and the latest Tamil song composed by Anirudh Ravichander is storming musical platforms.Such special appearances also work in a way to generate high income in a short period of time. If you hire a big actress for just one song, there's a chance that the film will be marketed on a large scale, even if it's a low-budget film. Such songs go viral on social media, making the film's first look, teaser, and song releases all the talk of the town.Moreover, in these types of songs, the actresses are always not only seen with their beauty and dancing, but their camera presence also plays an important role. Each song is crafted with affection and glamour, giving them a special place. These songs are mostly based on party or beat music. The participation of actresses in these also serves as an opportunity for them to present themselves as a new face to their fans. Sometimes, another film they are acting in also gets promotion through this."A special song isn't just about looking glamorous—it's about owning the moment and bringing fire to the screen," said Samantha during 'Pushpa' promotions, reacting to her special appearance in 'Oo Antava.'"I've always believed dance is an expression of joy. When a special number gives me that space to perform and connect with fans, it's worth doing," shared Tamannaah on her dance to 'Kaavaala' in 'Jailer.'"I gave it my all for Monica—it's glam, it's fierce, and worth the wait!" wrote Pooja Hegde on reacting to her performance for 'Monica' in 'Coolie.'Overall, songs featuring leading actresses in Tamil cinema are a huge hit with fans. These are not just eye candy but also beneficial for the industry. It has been a commercial and popular success. Directors and producers have made it easy for any story to reach a mass audience with this new song strategy.
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